Making communications land - Are they received and understood as intended? we...
Gestalt rules
1. Visual Perception
Principles
Visual perception principles are rules that we
automatically apply to visual stimuli to assist
organisation and interpretation of the stimuli in a
consistent and meaningful way.
These rules are thought to be innate
2. Figure-Ground
The figure-ground rule states,
in organising stimuli, we tend
to automatically distinguish
between figure and ground
The figure with the more
detail, stands out against the
background with less detail