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DIGITAL 
FRONT DOOR 
KAREN BOYD 
Communications Director 
City of Oakland !! 
FRANCES BERRIMAN 
Senior Designer 
Code for ...
City websites
Initial research 
• Re-design cycles of 3 - 5 years 
• Farmed out to consultants 
• Not action driven 
• More like brochur...
Redesign the 
redesign
picture of 
Digital Front 
oakland Door 
city hall
The approach 
1. Data-driven 
2. Quick, actionable, immediately 
relevant 
3. Decentralized
1. Data-driven : Data dashboard
1. Data-driven : Web Analytics Club
1. Data-driven : User research 
• Staff interviews 
• City survey
2. Quick, actionable, immediately 
relevant : alpha.oakland.gov
3. Decentralized : Diffusing 
innovation through the organization
Modeling a new 
path for cities
More fun 
Make it last 
No finish line
Designing With People- Digital Front Door
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Designing With People- Digital Front Door

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Karen Boyd, Communications Director, City of Oakland and Frances Berriman, Senior Designer, Code for America, on the Digital Front Door project and the opportunities and challenges of introducing user-centered design practices into how government builds technology.

Watch the video online: http://www.youtube.com/watch?v=XcljjSXYygQ&list=PL65XgbSILalWFStqV0z0N9pvftstJ8AAh&index=54

Get involved with Code for America: www.codeforamerica.org/action

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Designing With People- Digital Front Door

  1. 1. DIGITAL FRONT DOOR KAREN BOYD Communications Director City of Oakland !! FRANCES BERRIMAN Senior Designer Code for America
  2. 2. City websites
  3. 3. Initial research • Re-design cycles of 3 - 5 years • Farmed out to consultants • Not action driven • More like brochures than tools • Broken information architectures • Side work for staff, not central
  4. 4. Redesign the redesign
  5. 5. picture of Digital Front oakland Door city hall
  6. 6. The approach 1. Data-driven 2. Quick, actionable, immediately relevant 3. Decentralized
  7. 7. 1. Data-driven : Data dashboard
  8. 8. 1. Data-driven : Web Analytics Club
  9. 9. 1. Data-driven : User research • Staff interviews • City survey
  10. 10. 2. Quick, actionable, immediately relevant : alpha.oakland.gov
  11. 11. 3. Decentralized : Diffusing innovation through the organization
  12. 12. Modeling a new path for cities
  13. 13. More fun Make it last No finish line

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