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The Path Ahead
for Mortgage
Digitisation
Digitisation is set to transform
the mortgage industry by
addressing issues ranging from
customer experience, asset
quality and risk, and regulatory
compliance to efficiency and
cost containment. Lenders must
forge a path to digitisation or risk
becoming irrelevant.
Executive Summary
Within the next five years, digital sales have the
potential to account for 40%-plus of new inflow
revenue in the most progressive geographies
and customer segments. By 2018, banks in
Scandinavia, the United Kingdom, and Western
Europe are forecast to have half or more of new
inflow revenue in most products coming from
digital sales.
Digitisation looks set to change the business as
much as the recent regulatory reforms did. It can
potentially address all of the major challenges
that mortgage executives face, such as regu-
latory compliance, customer experience, asset
quality and risk, efficiency and cost containment.
Organisations that do not formulate a compre-
hensive digital strategy risk losing business to
competitors.
This paper provides a technology-focused,
detailed path for mortgage digitisation. It ad-
dresses current challenges, as well as the
enabling technology needed to seize and solve
emerging opportunities.
Cognizant 20-20 Insights | September 2018
COGNIZANT 20-20 INSIGHTS
2The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
HOW DIGITISATION CAN
BENEFIT MORTGAGE LENDERS
Mortgage lenders face a variety of challenges
(see below). A fully digitised mortgage process
can help to resolve some of these challenges by
providing significant value across the spectrum of
lender goals, risks and needs. Each organisation
will require a tailored approach based upon the
enterprise’s level of digital maturity. A thorough
digital assessment will focus on all dimensions
of value across regulatory compliance, customer
experience, asset quality and efficiency.
•	 Regulatory compliance: Regulators are
monitoring almost every aspect of mortgage
acquisition and servicing. Mortgage lenders
have no choice but to be compliant not just
because of huge penalties but also due to
reputation risk. The recent compliance guide-
lines include Mortgage Conduct of Business
(MCOB), Mortgage Market Review (MMR2) and
European Mortgage Credit Directive (MCD).
»» The case for digitisation: Digitisation
allows lenders to further automate com-
pliance processes and remove manual
interference. For instance, enhanced
digitisation of the MMR, MCOB and MCD
reporting processes will more effectively
automate the review, leading to lower
error rates with fewer resources.
•	 Customer experience: Competing only on
products and services is no longer enough.
How a company delivers on its experience
is becoming more important than what it
delivers. According to the Walker study, ‘Cus-
tomers 2020: A Progress Report’, customer
experience will overtake product and pric-
ing as a key brand differentiator1
. A focus
on customer experience improves customer
satisfaction, customer retention, brand value
and, ultimately, sales. Within mortgage lend-
ing, significant improvements are possible
in moving customers to digital channels and
enabling more self-service options (mobile,
web, etc.). The mortgage market primarily
leverages a phone-centric engagement model
that forces customers to speak to mortgage
advisors to initiate almost all the required
or meaningful lending activities. While this
engagement channel may be ideal for some
consumers, a growing population of consum-
ers is looking for more self-service options
that do not require telephone interactions.
The Global Contact Centre’s 2016 bench-
marking report highlights this point: ’For
customers aged 55 and older, the telephone
is the predominant channel of choice for
upwards of 87.0%. However, that number falls
quite dramatically to just 51.7% for custom-
ers aged 35–54 years. It will soon become a
minority, as this group too follows the younger
age groupings in preferring the immedi-
acy and convenience of digital channels to
traditional phone services.’
Digitisation allows lenders to further
automate compliance processes and
remove manual interference. For instance,
enhanced digitisation of the MMR, MCOB
and MCD reporting processes will more
effectively automate the review, leading
to lower error rates with fewer resources.
3The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
»» The case for digitisation: Digitisation
allows for an individualised customer-
focused experience, with improved
engagement that is often expected
but rarely delivered when shopping for
personal financial services products
such as mortgages. In addition, younger
generations often prefer digital technol-
ogy as a self-service tool to meet their
needs. The self-service experience will
need to quickly move away from a laun-
dry list approach for the customer to
fulfill documentation needs and move to
a more collaborative and engaging model
where information will be exchanged and
shared rather than simply supplied by
the consumer. The direct sourcing of sup-
porting documentation will become the
new normal for first attempts at securing
essential information.
Additionally, the actors within the process
should become active participants in seg-
ments of the transaction rather than all
information being requested and sourced
solely through the borrower alone. Partic-
ipation of estate agents, home insurance
providers, valuators and other players will
become more collaborative and instan-
taneous. Moving from phone and email
collaboration to other means enables
more controlled and clear communica-
tion and cooperation. The primary focus
should be to minimise the impact on the
customer without sacrificing loan quality
and compliance.
We are seeing great steps in this direction
with the recent announcements from the
UK government through Competition and
Market Authority (CMA), which aims to
push open banking to put more control in
customers’ hands.
•	 Intermediary relationship: Intermediary
businesses have invested in digital capabil-
ities to further improve customer journeys
and internal operational efficiency. With
over two-thirds of UK mortgages originating
from intermediaries, lenders have continued
to improve the way they interact with these
businesses. For example, online decisions in
principle, case tracking and scan and attach
document upload are now standard2
. Inter-
mediaries and lenders alike plan to continue
improving their ability to share information
digitally.
»» The case for digitisation: There is a
greater emphasis on customer retention
by maintaining customer relationships
after completion. Intermediaries’ ideal
interaction with a lender would be the
path of least resistance, where they can
obtain the best and quickest decision
for their customer. Digital mortgage will
have to have a positive impact on lender-
to-intermediary interaction. For that
investment in digital, changes will be
needed, including making the process
easier, automating the exchange of data
(enabled by technologies like applica-
tion programming interfaces [APIs] and
Digitisation allows for an individualised
customer-focused experience, with
improved engagement that is often
expected but rarely delivered when
shopping for personal financial services
products such as mortgages.
4The Path Ahead for Mortgage Digitisation |
Digital mortgage will have to have a positive
impact on lender-to-intermediary interaction.
For that investment in digital, changes will be
needed, including making the process easier,
automating the exchange of data … and further
improving transparency around case progression,
information requests and decisions.
robotic process automation) and further
improving transparency around case
progression, information requests and
decisions.
•	 Asset quality and risk: In the shadows of the
mortgage crisis that caused tens of billions of
dollars in losses for investors, little has been
done to improve asset quality. Traditional pro-
cesses, controls and loan origination system
(LOS) platforms that were in effect prior
to the crisis are still in place with limited
improvements. A deeper level of accuracy,
trust, integration and transparency is required
in the lending market to minimise the risk of
reoccurrence of massive default rates.
»» The case for digitisation: A fully digitised
mortgage process allows for expanded
automation of underwriting, processing,
closing and funding. For instance, within
processing, open banking data may be
leveraged to auto-calculate income ratios
and cross reference with HMRC data. The
same can be applied to almost all verifi-
cation points within the process (asset
verification, collateral valuation, credit
review, etc.). Benefits realised include
improvements in processing timeframes
and better use of processing and under-
writing resources. With fewer defects,
asset quality will improve.
•	 Efficiency and cost: Due to increased regula-
tory oversight, cost-to-income ratios rose by
1%, reaching an average of 64%, indicating
banks were struggling to significantly reduce
costs, despite austerity measures3
. This sub-
stantial rise in costs is due to the reliance
on people to perform most of the functions
within the process. Furthermore, due to the
higher error rate of manual processes, lenders
are forced to insert double and triple reviews
within the process. This process is both costly
and time-consuming, and creates uncertainty
for the customer.
»» The case for digitisation: Back-office
improvements can only come from chang-
ing the way the process is managed. It
requires moving away from people-based
processes to digital processes and expand-
ing the data model to not simply facilitate
key aggregate values, but to collect and
process the metadata that drives the
process decisions. Once the processes
are elevated to this level, true automa-
tion and exception management can be
realised that not only reduces processing
times and costs, but also creates a much
more engaging and predictive customer
experience. The improvements realised
through digitisation and the benefits in
compliance, customer experience, asset
quality and efficiencies lead to a more
streamlined and less expensive mortgage
Cognizant 20-20 Insights
5The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
process. In the prior example of how digiti-
sation of income calculation can enhance
processing through increased automation,
the improvements noted will likely con-
tribute to a decrease in turnaround times
and an increased speed to close the loan.
In addition, cost savings may be further
enhanced through a rebalancing of pro-
cessing staff.
WHAT CUSTOMERS WANT
Looking to the future, customers want a variety
of things from their mortgage process. One clear
need is for a choice of interaction methods: two
in five customers want to interact over a blend of
physical and digital channels4
.
The challenge before mortgage lenders and
servicers is to bridge the gap between current
systems and platforms and the ease of use of
customer-centric systems and features that are
already the norm in other industries. Consumers
can now download a movie to their phone, unlock
their house with their phone and order food
and clothing online without ever dealing with a
cashier or customer sales/service representative.
The same can be provided to the mortgage
buyers:
•	 Make the journey as easy as possible.
•	 Provide an opti-channel to engage customers
through the journey.
•	 Enable a greater use of data, and share data
with the customer.
•	 Ensure that customers get the best avail-
able choice.
•	 Provide better transparency and faster
decisions.
So how does a bank make this transition? In
order to bring the industry into the digital future
state, an understanding of the current state is a
requisite. The gaps will quickly be identified and
an approach to digitise the process for mortgage
lenders and servicers can be developed.
Current Capabilities of Leading Lenders
The borrower engagement approach of today’s
leading lenders is disparate and not truly ’digital’.
In the UK mortgage market, intermediaries still
control 62% of market share5
.
Customers are able to initiate the loan applica-
tion process with intermediaries or the bank’s
online point of sale (POS) platform or interface
but, in most cases, the document collection and
additional borrower information is obtained via
other channels: call contact, email, portal con-
nections, etc. The mortgage banking industry will
need to invest in digital offerings and technolo-
gies to improve the loan origination process and
the customer experience.
The improvements realised through
digitisation and the benefits in
compliance, customer experience,
asset quality and efficiencies lead to
a more streamlined and less
expensive mortgage process.
6The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
WHAT IS MORTGAGE
DIGITISATION?
The best way to describe mortgage digitisation is
to understand its characteristics, as follows:
•	 Processes/tech transformation: Digitisa-
tion helps transform non-customer-facing
processes for efficiency and effectiveness.
It also facilitates transformation of technol-
ogy related to the customer experience.
For example, reduce cost of operations by
digitising processes related to regulatory
compliance. (To learn more, read ’Embracing
Digital Convergence amid Regulatory-Driven
Overhauls’.)
•	 Deep insights into customer needs: Digiti-
sation allows banks to more effectively target
their customers with relevant and thought-
ful services at the appropriate moment. For
example, leverage the opportunity that open
banking presents to enhance the customer
experience.
•	 Innovative products and services: Inherent
in digitisation is innovation, which supports a
redesign of products and services based on
customer research, segmentation and anal-
ysis. For example, create an intermediary
portal to automate support customers.
•	 Personalised and stellar experience: Digiti-
sation provides a consistent, convenient and
synchronous customer experience through all
channels of interaction and across all devices.
For example, target the right products to
improve asset quality.
•	 Business model disruption and innova-
tion: Digitisation is a business disrupter that
is prompting lenders to adopt new business
models, digital products, pricing and pack-
aging to meet customer needs. For example,
create a marketplace to leverage open bank-
ing, third-party suppliers and fintechs.
Banks that are successful in meeting these digital
characteristics will emerge as industry leaders or
at a minimum remain relevant in the mortgage
industry. Organisations that are unwilling to
embrace these changes risk potential failure in
the mortgage market.
Characteristics of Mortgage Digitisation
MORTGAGE
DIGITISATION
Process/
Technology
Transformation
Deep Insights
Into Customer
Needs
Business
Model
Disruption
Personalised
and Stellar
Experience
Innovative
Products and
Services
Figure 1
7The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
Digital Mortgage Maturity Curve
An organisation that fully embraces digital
processes will demonstrate maturity in its pro-
gramme capabilities and execution. Successful
organisations will deploy a customer-centric
model that allows for flexibility when customer
behaviours and expectations change (e.g., how
and when to be engaged, enhancements in per-
sonal technology [e.g., mobile phones, tablets],
multichannel preferences, etc.).
Leaders in the area are characterised by quali-
ties such as team structuring, customer journey
maps, project management experience, and
capabilities such as organisation agility, pro-
cess innovation, and sophisticated design and
technology architecture. Below is a list of traits,
segmented by programme capabilities and exe-
cution, displayed by successful organisations
with mature digital mortgage strategies.
Capabilities
•	 Organisational agility: Organisations with
a nimble operating model and agile meth-
odologies will be better equipped with the
flexibility to adapt their digital strategies as
programmes, customer behaviours and tech-
nologies change.
•	 Process digitisation/innovation: The pro-
gression towards a fully digitised mortgage
process requires a fresh perspective obtained
via process reengineering in order to simplify
and redefine convenience.
•	 Technology and architecture: A flexible,
agile, contemporary architecture/framework
is required for complete digitisation.
•	 Data and analytics: Data and analytical
capabilities that predict and meet needs are
essential for adjusting digitisation strategies
in real time.
•	 Experience design: Designing a stellar cus-
tomer experience across all channels is a key
element of success. A focus on the customer
experience will allow for differentiation from
competitors.
Execution
•	 Team structure and skills: At the peak of the
digital mortgage maturity curve, the organi-
sation will maintain team structures with a
complementary mix of skills and defined roles
to execute on projects.
•	 Customer segmentation: Digitisation equips
lenders with the tools to gain a deeper under-
standing of the customer and their needs
and wants.
•	 Customer journey maps: Customer needs
are supported through a deeper understand-
ing of their preferred interactions via the
development of journey maps.
•	 Multichannel approach: Multiple modes of
communication (e.g., text message, email,
etc.) allow customers the flexibility to use fea-
tures how/when/where they want.
•	 Customer offer and service orchestration:
Personalisation is further advanced by pro-
viding borrowers with the capabilities for
mass customisation.
•	 Project execution: Programme management
and governance that thrive on digitisation
will be able to deliver long-term sustain-
ability and demonstrate an understanding
of technology-enabled business change.
Although the capabilities and execution traits
listed above are the foundations for success, the
industry is still evolving and the customer seg-
mentation journey is not yet mature.
8The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
Personalised Customer Experience:
• Experienced team with complementary skills
across design, delivery and execution.
• Advanced segmentation (demo, income,
community, location, transactional behaviour,
nonbanking profiles).
• View of profiles, personas and segments, and
content for customer journeys.
• Some service-offer orchestration based on
consumer preferences and habits.
• Dedicated, specialised process digitisation team.
• Integrated analytics for service orchestration for
mass personalisation.
• Expert design team integrated with tech delivery.
Customer Delight:
• Dedicated team with complementary skills
across design, delivery and execution.
• Advanced segmentation (demo, income,
community, affinity, location, transactional
behaviour, fatigue, nonbanking profiles).
• Central view of profiles, personas and segments,
and content for customer journeys.
• Service-offer orchestration based on consumer
preferences and habits.
• Dedicated, specialised process digitisation team.
• Real-time integrated analytics for service
orchestration for mass personalisation.
• Expert experience design team integrated with
tech delivery.
May Create Functional/Useful Solution:
• Basic team in place with typical software experience.
• Anecdotal customer journey maps and segmentation.
• Basic multichannel approach.
• No offer and service orchestration.
• No dedicated team for process reengineering.
• No setup for data and analytics.
• No specialised team for experience design.
Desirable Customer Experience:
• Team with some digital skills for design and
execution.
• Enhanced segmentation (demo, income, location,
transactional behaviour).
• Anecdotal customer journey maps/segmentation.
• Basic multichannel approach with channel/
feature view.
• No offer and service orchestration.
• Process reengineering/digitisation done by the
same business team.
• Basic data and analytics infrastructure setup
but no dedicated team.
• Basic experience design team.
STAGE 4:
Competitive
Leadership
STAGE 3:
Competitive
Advantage
STAGE 2:
Competitive
Parity
STAGE 1:
Competitive
Lag
The Path to Customer Delight
Figure 2
9The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
As depicted in Figure 2 (previous page), the
four-part path to customer delight leads the
borrower towards a fully personalised customer
experience. The first stage is competitive lag,
in which the organisation maintains the most
basic digital processes with no or very limited
resources (e.g., dedicated process engineering
team) focused on the customer experience.
Competitive parity, the second stage, is reached
once the organisation incorporates the use
of customer journey mapping with enhanced
segmentation (e.g., by demographics, income,
location, transactional behaviour, etc.) to its
workflow across the delivery and servicing of the
mortgage product.
The next stage, competitive advantage, is char-
acterised by an increased focus on the customer
experience, with advanced segmentation, and
more personalised customer journey maps, with
a significant emphasis on connecting with cus-
tomers and improving the customer experience
at all stages of the product lifecycle — origination,
closing, servicing, asset disposition, etc.
At the peak of the maturity curve is competitive
leadership. Organisations at this level are charac-
terised by dedicated teams with complementary
skills across design, delivery and excellence. The
most advanced customer segmentation is main-
tained, with profiles that include both financial
and nonfinancial customer data not typically
captured in today’s standard systems, along
with a centralised view of profiles, personas and
segments, and content for customer journeys.
At this level, the service offerings’ composition
considers customer preferences and habits and
real-time integrated analytics for mass personali-
sation. An experienced design team integrated in
the technology delivery of the product and ser-
vice is evident.
THE JOURNEY FROM
TRADITIONAL TO DIGITAL
The journey from a traditional mortgage model
to a digital model cannot have a short-term
focus that capitalises on quick wins. It goes
well beyond the use of new tools and differ-
ent media for engagement, and it is a holistic
change in the mindset of the organisation and
the ultimate delivery of products and services.
Lenders that implement ’digital‘ utilities and
applications should question their longer-term
objectives in doing so. When mobile applications
are introduced, there should be improved brand
awareness and credibility. However, the organi-
sation should consider implications beyond just
the brand. Lenders should ask whether they are
really transforming the way they engage with the
customer, changing the way they do business or
changing the value of their offerings. In many
instances, digital tools are applied to particular
experiences and are not a universal strategy of
engagement and doing business in the future.
To better understand what we mean by having a
digital mindset, let’s look at the traditional tech-
nology model and how it contrasts in value with a
more digital model.
Overview of Traditional Model
The technology framework that currently exists
for many lenders today has been achieved
through years of acquisition and integration
of utilities, components and systems. It is typi-
cally driven by mandated changes: new industry
offerings, new regulatory requirements and
new investor requirements, which are quickly
designed and implemented. The organisation
reactively responds to these changes rather than
taking a proactive approach and implementing
long-term sustainable solutions that differentiate
the organisation through thoughtful customer
offerings.
Technology has not kept pace with the value
demand in the mortgage industry, which
continues to squeeze profits and cause
operational heartburn.
10The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
Take, for example, the implementation of MMR
in 2014. Banks, in an attempt to reduce opera-
tion overhead, relied heavily on intermediaries
to bring in the mortgage business. The inherent
inability to support the intermediaries’ business
with a high degree of automation came to the
fore as volume peaked and customers’ expecta-
tion changed. Since then, various lenders have
been investing in ways to upgrade their infra-
structure to support an intermediaries-based
business model. The traditional model has grown
from necessity or from being reactive to market
demands, rather than looking at future business
needs, customer needs, offerings, competitive
advantages and market differentiation.
The current technology framework for many
mortgage lenders is a collection of utilities,
applications, components and systems that
have been strung together to solve specific
needs throughout the process. Such a model
often lacks extensibility into new ways of doing
business, lacks capability reuse and limits the
ability to respond to future needs. Additionally,
many lenders’ business models result in a dis-
jointed customer experience based upon the
mode of customer interaction. Consider the loan
underwriting document collection process. Bor-
rowers, lenders and closing agents go through
fragmented channels whether it is phone, email
or jumping to various ’tools‘ to participate and
collaborate. Rarely does the customer have a
seamless experience. Most often, the customer
is forced to engage with the lender through call
centres or email to collaborate and participate in
the process.
Why Isn’t Technology Keeping Pace with
the Value Demand?
Technology has not kept pace with the value
demand in the mortgage industry, which con-
tinues to squeeze profits and cause operational
heartburn. We have observed the following root
causes in the industry that are contributing to
this disconnect between technology and value:
Apps TelephonyPOS
LOS
Third-Party
Interaction
Digital
Back Office
Borrower
Interaction
Conveyance
& Closing
Reporting
Document
Storage
Closing Doc
Solutions
Vendor
Interfaces
Intermediary
Portal
Rules Management
Artificial Intelligence
Machine Learning
Business Intelligence
(BI) and Analytics
Orchestration
Workflow
Data and
Document
Management
Digital Solution ModelTraditional Solution Model
Illustrative — not all inclusive of all typical utilities leveraged
Traditional vs. Digital Solution Model
Figure 3
Cognizant 20-20 Insights
11The Path Ahead for Mortgage Digitisation |
•	 There is too much reliance upon a single
LOS to address all of the needs within the
lifecycle. LOS have been occupied with com-
pliance changes for the past decade and have
not focused sufficiently on innovation.
•	 Traditional operating models have largely
not been questioned. Many lenders oper-
ate within a linear process and align their
organisations around sales channels and
geographies rather than capabilities. This
limits innovation and promotes the reuse of
core capabilities across the organisation,
which causes challenges in an ever-changing
marketplace based on customer preferences,
increased expectations, and additional regu-
latory requirements and scrutiny. In addition,
many of today’s LOS have been primarily
designed around dated operating models.
•	 Almost all lenders have essential tech-
nology components in place, but very few
leverage them to the right level of value
realisation. Mortgage lenders and vendors
have enhanced some components but con-
tinue to lack the ability for full follow-through
to maximise these capabilities. For exam-
ple, digital documents are typically limited
to the paperless value proposition. How-
ever, the industry is a document-centric/
data-centric field. There is limited use of
metadata or direct sourcing of data. This is an
unrealised opportunity. Banks should leverage
natural language processing (NLP) capabili-
ties one step further to satisfy, for example,
underwriting conditions. They should invest
in leveraging open banking capabilities being
added by CMA.
•	 Fragmented ‘point solutions’ are leveraged
throughout the process, which impacts
the customer experience. Examples of
fragmented solutions are often found in the
following: solicitor portals, valuation portals
and intermediary portals.
•	 The immediate focus for lenders tends to be
on the customer experience and self-service
options. Such a focus is great for improved
customer experience and collaboration,
but the back-office processes, capabilities
and technologies must also be addressed in
tandem to maximise the benefit of collabo-
rative solutions. Asking for documents again
and again through a slick self-service inter-
face is not improving the experience; rather,
it just puts a new face on a problem that has
persisted for years.
OVERVIEW AND COMPARISON
OF DIGITAL MODELS
A digital solution model enables a multi-
interface engagement (web, app, call centre,
etc.). A fully digital model is unified to enable
collaboration between all participants of the
transaction, and includes the three primary
value enablers — borrower interaction, digi-
tal back office, and third-party interaction (see
Figure 5, page 14). When fully interconnected,
these enablers can position a lender to deliver
an integrated mortgage solution across the prod-
uct lifecycle that enhances customer experience,
increases efficiencies and drives down costs.
Asking for documents again and again
through a slick self-service interface is
not improving the experience; rather, it
just puts a new face on a problem that
has persisted for years.
12The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
A traditional model, by contrast, often includes
disjointed, fragmented systems that are woven
together to solve end-to-end needs. Unlike the
digital model, the traditional model is more
prone to manual work-around and rekeying of
redundant data, which adds risk to the process.
The following are brief descriptions of the three
primary value enablers within the digital solution
model:
•	 Borrower enablement within the ecosys-
tem: The borrower interaction layer supports
an end-to-end unified customer experience
via a singular solution set (see Figure 4). This
layer aggregates utilities across all borrower
engagement points to support collaboration
with all parties, and leverages existing point
solutions as core components, such as Agree-
ment in Principle (AIP), Decision in Principle
(DIP), conveyance, deed registration, etc. A
common user interface design enables rapid
changes and consistent experience regard-
less of engagement mode (web, mobile,
tablet, etc.).
The following activities are often function-
ality integrated within the borrower interac-
tion layer:
»» Integrated intermediary portal.
»» Integrated mortgage calculator.
»» Single source of AIP/DIP.
Lender Mid Office
and Back Office
BORROWER
INTERACTION
LAYER
Consumer
Call Centre
Mortgage Advisor
Customer-Facing
Service Providers
Solicitors
Surveyor
Estate Agent
Branch
Intermediary
Channels
External Data
Suppliers
Non-Customer-Facing
Service Providers
API API
API
APIAPI
API
API
Third-party interaction
functionality resides in the
third-party interaction layer,
but exposes key experiences
via APIs.
Borrower Enablement within the Ecosystem
Figure 4
13The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
»» One application: First-time buyer/Buy to
let/Help to buy/Re-mortgage.
»» Integrated disclosure document.
»» Leveraging open banking to automate
income and assets calculation.
»» Uploading documents.
»» Scheduling valuation and survey.
»» Integrated solicitor and valuation ex-
change portal.
»» Status and messaging.
»» Information collaboration.
»» E-signing.
•	 Digital back office: The digital back office
provides the lender with expanded meta-
data management and decision management
tools by extending the document lifecycle
upstream, where specific document needs
have been determined, but have not yet been
fulfilled. Most document lifecycles (from a
data entity standpoint) begin with the receipt
of a requested document rather than at the
point the specific document need was iden-
tified. Most lenders have an electronic folder
without clear visibility to the specific valid
documents received and document needs
that are still outstanding.
»» Extending the document classifica-
tion to a deeper level to enable process
automation and process accuracy, and
to minimise process risk. Metadata for
the document is expanded from only ‘doc
type’ to include version and other data.
For example, move the document request
from a simple ‘W2’ classification to include
a relationship to the borrower, employer
and year.
»» Developing a comprehensive framework
that allows for relationships to exist
between specific document versions,
loan conditions and activity plans. This
is the area where most lenders fall short.
Successful capture of the functionality
enables automation and ensures compli-
ance through exception management and
effective process control.
•	 Third-party interaction: The third-party
interaction layer is focused on fully inte-
grating third parties within the process, and
expands third-party capabilities from prod-
uct ordering and fulfillment to collaborative
interactions throughout the third-party
process (see Figure 5, next page). Borrow-
er-facing capabilities are managed within the
third-party interaction layer but experiences
are exposed through APIs. The layer provides
a singular solution set rather than a collec-
tion of point solutions, is API-focused, and
leverages existing point solutions (such as
mortgage calculator, e-signing, affordability
in principle, integrated solicitor/valuator) as
core components. The third-party interaction
layer also provides deep value in expediting
the communication and collaboration of pro-
cess activities as well as enforcing origination
policies and rules at the broker’s point of
fulfillment.
Whereas a traditional model allows for the
aggregation of imaged files, the digital office
enables relationships to link the data within the
files to complete calculations, such as debt to
income, loan to value, etc.
14The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
Functionalities integrated within the third-
party interaction layer often include the
following:
»» Self-service scheduling with mortgage
advisor.
»» Intermediary relationship management
(pricing scheme, compliance check).
»» Delegation of document needs to partici-
pants (solicitor (buyer & seller), valuator.
»» Pricing.
•	 Going deeper than simply developing a
‘virtual loan file’. Digital enables leveraging
the data relationships established to allow the
virtual loan file to contain a full understand-
ing of the documents included, in addition to
the data extracted from the documents that
drove the underwriting and processing deci-
sions. Whereas a traditional model allows for
the aggregation of imaged files, the digital
office enables relationships to link the data
within the files to complete calculations, such
as debt to income, loan to value, etc.
THIRD-PARTY
INTERACTION
LAYER
BORROWER
INTERACTION
LAYER
CHANNELS (INCL.
INTERMEDIARIES)
DIGITAL
BACK OFFICE
Other
Third Parties
Service Provider
Solicitors
Surveyor
Estate Agents
Non-Customer-Facing
Service Providers
API
API
APIAPI
API
Example of Real-Time
Information
• Home Insurance
• Movers
• Utility Transfer Example of Real-Time
Information
• Listing Detail
• Contract Detail
Example of Real-Time
Information
• Product Profile
• Pricing Profile
• Available Calendar
Example of Real-Time
Information
• Conveyance
• Documents
• Mortgage Advisor
Calendar
Third-Party Interaction
Figure 5
15The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
Core
Activities
Receive Documents
& External Data
Review if Complete
& Appropriate
Review to Derive
Values & Adequacy
to Clear
Holistic Review
& Underwriting
Decision
Resources
Leveraged
OCR & Human Based 100% Human Based 100% Human Based 100% Human Based
Systems
Supported
Documents Stored
& Indexed
Document
Checklist
Derived Values Stored
& Condition Status
Decision & Condition
Status Updated
Why Does It Not
Work Well?
Value limited to
paperless value —
deeper data capture
is needed.
Requires human
interpretation of
completeness and
appropriateness.
Requires humans to
derive values — lacks
consistency and prone
to accuracy issues.
Highly inefficient —
requires that all
prior conclusions
be reevaluated.
A Simplified View of the Traditional Back-Office Lending Process
Figure 6
Figure 6 provides a simplified view of traditional
back-office core activities, resources, supported
systems and the process limitations. As depicted
in the diagram, the inefficient process is heavily
reliant on human intervention to interpret docu-
ments, calculate loan values and then once again
recalculate loan values. Implementation of digi-
tal back-office capabilities will provide increased
efficiency in underwriting due to clearly linked
supporting documents, improved accuracy
in loan calculations, and overall consistency
enabled through automated processes and
business rules. Figure 7 (page 16) provides the
process areas where automation can altogether
replace or reduce manual intervention and inter-
pretation. At the core of the digital back office is
the ability to capture data and support enhanced
automation of processes. Figure 8 (page 17) pro-
vides an overview of how the digital back office
ingests data and documents to ensure that
underwriting requirements are addressed.
16The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
THE JOURNEY
The journey should begin with a long-term view
in mind and the business value that can be
achieved with digital capabilities and offerings.
Looking beyond existing utilities, systems and
applications that are on the market, organisa-
tions should align the core capabilities needed to
achieve long-term business goals. This should be
carried out at a fairly detailed level to ensure the
technology capabilities identified align with cur-
rent as well as future business needs.
The technology selection should consider the
long- term journey and approach to optimise bor-
rower engagement. When considering a solution,
the strategy should:
•	 Inventory current capabilities.
•	 Identify capabilities needed/desired.
•	 Define technology requirements.
•	 Assess the current state.
•	 Define the future state.
•	 Implement technology.
•	 Provide ongoing review of capabilities.
Challenges
When designing a plan to digitise the mortgage
process, organisations should carefully consider
the following challenges:
•	 Technology cost spend. Budgeting should
include plans for changes to the technology,
team structure, programme monitoring and
process reengineering. Clearly articulating
the digital business strategy and how tech-
nology can enable this strategy is imperative
An Alternative View of the Back-Office Lending Process
Figure 7
Core
Activities
Ingest
Document
& Data
Store in
Expanded
Data Model
Apply
Rules
Management
Manage
Exceptions
Perform
Accelerated
UW Review
Resources
Leveraged
OCR & Human Based 100% Automated 100% Automated 20% to 40%
Human Based
100% Human Based
Systems
Supported
Expanded Data Capture from
Documents & Direct Source Data from
External Sources
Expanded Use of Rules Management to
Automate Derived Values, and Make Decisions —
Delivering Exceptions to Associates
Fully Transparent
View into Decisions,
Supporting Data
What Value
Does It Add?
Capturing the deeper data from
documents and external sources enables
automation and deeper transparency
into decisions.
Systems make decisions while presenting
exceptions to associates to address —
reduces process wait time that manual
processes naturally create.
Highly expedited
underwriting that is
clear, accurate and
consistent.
17The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
to understanding the costs/benefits before
undertaking a successful implementation.
•	 Changes resulting from process improve-
ment (e.g., potential disruption to culture).
Process improvement associated with plans
to digitise the business should consider
potential disruptions to the culture of the
organisation. Current staffing may not align
to the competencies required in a fully digi-
tised future state.
•	 Digital alignment to vendor systems that
might not yet support capabilities. Con-
straints related to third-party resources, such
as title companies and appraisal management
firms, which may not support fully digital
capabilities, need to be considered.
•	 Case for heightened data security. Data
security will become even more important
post-digitisation. Organisations should there-
fore review their data security protocols
and ensure that they align to their digital
strategies.
LOOKING AHEAD
The digital transformation underway in the
mortgage industry is not a fad. Digital solu-
tions address numerous industry challenges.
The process and technology transformation will
personalise the customer experience, spur inno-
vation within products and service offerings,
increase compliance and lower origination costs.
Lending institutions and mortgage servicers
must adopt digital solutions to remain relevant.
Moving from a traditional mortgage model to
a digital-solutions-based mortgage model will
require dedicated organisational alignment. Dig-
ital is not just a box to be checked or leveraged
only for pointed solutions to specific problems.
How the Digital Back Office Ingests Data & Documents
Figure 8
Document
& Data
Ingestion
Document
Repository
Expanded SOR
Database
Rules
Repository
LOS
SOR
Data
Model
Rules
Management
& Orchestration
Presentation
& Activity
Management
Leverage existing
tools to expand the
capture of deeper
detailed data to
support decisions.
Workflow with full
transparency into
conclusions, supporting
derived values, linked
to documents/data
sources, linked to
metadata values.
Establish a data model that
supports the relationships
between investor conditions,
derived values, aggregations
and the data sources
(docs or external sources).
Apply rules
management against
the expanded data
model to automate
decisions and activity
exceptions.
Establish user views
that bring together the
value of the components
to show what decisions
were made and why.
18The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
ENDNOTES
1	 ‘Customers 2020: A Progress Report’, Walker, www.walkerinfo.com/Customers2020/.
2	 ‘Intermediary Mortgage Survey Report 2017’, The Intermediary Mortgage Lenders Association (IMLA), April 2018, www.imla.
org.uk/resources/publications/iress-intermediary-mortgage-survey-2018.pdf.
3	 ’2017: State of the European Retail Banks’, AT Kearney, 1 July 2017, www.atkearney.co.uk/
news-media/news-releases/news-release/-/asset_publisher/00OIL7Jc67KL/content/2017-state-of-the-eu-
ropean-retail-banks/10192?inheritRedirect=false&redirect=http%3A%2F%2Fwww.atkearney.
co.uk%2Fnews-media%2Fnews-releases%2Fnews-release%3Fp_p_id%3D101_INSTANCE_00OIL7Jc67KL%26p_p_lifecy-
cle%3D0%26p_p_state%3Dnormal%26p_p_mode%3Dview%26p_p_col_id%3Dcolumn-2%26p_p_col_count%3D1.
4	 ‘Digital change raising the bar for lenders, says CML research’, Council of Mortgage Lenders, 27 June 2017, www.cml.org.uk/
news/press-releases/digital-change-raising-the-bar-for-lenders-says-cml-research/.
5	 ‘Intermediary Mortgage Survey Report 2017’, The Intermediary Mortgage Lenders Association (IMLA), April 2018, www.imla.
org.uk/resources/publications/iress-intermediary-mortgage-survey-2018.pdf.
Avishek Bimal
Director, Banking
& Financial Services
Practice, Cognizant
Consulting
Avishek Bimal is a Director with Cognizant Consulting’s Bank-
ing & Financial Services Practice. He has more than 15 years of
management and technology consulting experience in payments,
lending and retail banking. He is a mortgage lending subject matter
expert (SME) with deep industry domain knowledge and experience
delivering complex transformation programmes, helping clients to
launch new businesses and delivering sustainable and long-term
success. He has worked with top-five banks around the world imple-
menting regulatory transformation programmes and launching
new origination channels for secured/unsecured lending products
as well as implementing lending commercial off-the-shelf (COTS)
products. He holds an MBA in finance from the Indian Institute of
Technology, Bombay, and a bachelor’s degree from NIT, Tiruchirap-
palli. Avishek can be reached at Avishek.Bimal@cognizant.com.
ABOUT THE AUTHOR
19The Path Ahead for Mortgage Digitisation |
Cognizant 20-20 Insights
ABOUT COGNIZANT
Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professionalservices companies, transforming clients’ business, operating and
technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innova-
tive and efficient businesses. Headquartered in the U.S., Cognizant is ranked 195 on the Fortune 500 and is consistently listed among the
most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.
World Headquarters
500 Frank W. Burr Blvd.
Teaneck, NJ 07666 USA
Phone: +1 201 801 0233
Fax: +1 201 801 0243
Toll Free: +1 888 937 3277
European Headquarters
1 Kingdom Street
Paddington Central
London W2 6BD England
Phone: +44 (0) 20 7297 7600
Fax: +44 (0) 20 7121 0102
India Operations Headquarters
#5/535 Old Mahabalipuram Road
Okkiyam Pettai, Thoraipakkam
Chennai, 600 096 India
Phone: +91 (0) 44 4209 6000
Fax: +91 (0) 44 4209 6060
© Copyright 2018, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means,electronic, mechan-
ical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other
trademarks mentioned herein are the property of their respective owners.
TL Codex 3796

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The Path Ahead for Mortgage Digitisation

  • 1. The Path Ahead for Mortgage Digitisation Digitisation is set to transform the mortgage industry by addressing issues ranging from customer experience, asset quality and risk, and regulatory compliance to efficiency and cost containment. Lenders must forge a path to digitisation or risk becoming irrelevant. Executive Summary Within the next five years, digital sales have the potential to account for 40%-plus of new inflow revenue in the most progressive geographies and customer segments. By 2018, banks in Scandinavia, the United Kingdom, and Western Europe are forecast to have half or more of new inflow revenue in most products coming from digital sales. Digitisation looks set to change the business as much as the recent regulatory reforms did. It can potentially address all of the major challenges that mortgage executives face, such as regu- latory compliance, customer experience, asset quality and risk, efficiency and cost containment. Organisations that do not formulate a compre- hensive digital strategy risk losing business to competitors. This paper provides a technology-focused, detailed path for mortgage digitisation. It ad- dresses current challenges, as well as the enabling technology needed to seize and solve emerging opportunities. Cognizant 20-20 Insights | September 2018 COGNIZANT 20-20 INSIGHTS
  • 2. 2The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights HOW DIGITISATION CAN BENEFIT MORTGAGE LENDERS Mortgage lenders face a variety of challenges (see below). A fully digitised mortgage process can help to resolve some of these challenges by providing significant value across the spectrum of lender goals, risks and needs. Each organisation will require a tailored approach based upon the enterprise’s level of digital maturity. A thorough digital assessment will focus on all dimensions of value across regulatory compliance, customer experience, asset quality and efficiency. • Regulatory compliance: Regulators are monitoring almost every aspect of mortgage acquisition and servicing. Mortgage lenders have no choice but to be compliant not just because of huge penalties but also due to reputation risk. The recent compliance guide- lines include Mortgage Conduct of Business (MCOB), Mortgage Market Review (MMR2) and European Mortgage Credit Directive (MCD). »» The case for digitisation: Digitisation allows lenders to further automate com- pliance processes and remove manual interference. For instance, enhanced digitisation of the MMR, MCOB and MCD reporting processes will more effectively automate the review, leading to lower error rates with fewer resources. • Customer experience: Competing only on products and services is no longer enough. How a company delivers on its experience is becoming more important than what it delivers. According to the Walker study, ‘Cus- tomers 2020: A Progress Report’, customer experience will overtake product and pric- ing as a key brand differentiator1 . A focus on customer experience improves customer satisfaction, customer retention, brand value and, ultimately, sales. Within mortgage lend- ing, significant improvements are possible in moving customers to digital channels and enabling more self-service options (mobile, web, etc.). The mortgage market primarily leverages a phone-centric engagement model that forces customers to speak to mortgage advisors to initiate almost all the required or meaningful lending activities. While this engagement channel may be ideal for some consumers, a growing population of consum- ers is looking for more self-service options that do not require telephone interactions. The Global Contact Centre’s 2016 bench- marking report highlights this point: ’For customers aged 55 and older, the telephone is the predominant channel of choice for upwards of 87.0%. However, that number falls quite dramatically to just 51.7% for custom- ers aged 35–54 years. It will soon become a minority, as this group too follows the younger age groupings in preferring the immedi- acy and convenience of digital channels to traditional phone services.’ Digitisation allows lenders to further automate compliance processes and remove manual interference. For instance, enhanced digitisation of the MMR, MCOB and MCD reporting processes will more effectively automate the review, leading to lower error rates with fewer resources.
  • 3. 3The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights »» The case for digitisation: Digitisation allows for an individualised customer- focused experience, with improved engagement that is often expected but rarely delivered when shopping for personal financial services products such as mortgages. In addition, younger generations often prefer digital technol- ogy as a self-service tool to meet their needs. The self-service experience will need to quickly move away from a laun- dry list approach for the customer to fulfill documentation needs and move to a more collaborative and engaging model where information will be exchanged and shared rather than simply supplied by the consumer. The direct sourcing of sup- porting documentation will become the new normal for first attempts at securing essential information. Additionally, the actors within the process should become active participants in seg- ments of the transaction rather than all information being requested and sourced solely through the borrower alone. Partic- ipation of estate agents, home insurance providers, valuators and other players will become more collaborative and instan- taneous. Moving from phone and email collaboration to other means enables more controlled and clear communica- tion and cooperation. The primary focus should be to minimise the impact on the customer without sacrificing loan quality and compliance. We are seeing great steps in this direction with the recent announcements from the UK government through Competition and Market Authority (CMA), which aims to push open banking to put more control in customers’ hands. • Intermediary relationship: Intermediary businesses have invested in digital capabil- ities to further improve customer journeys and internal operational efficiency. With over two-thirds of UK mortgages originating from intermediaries, lenders have continued to improve the way they interact with these businesses. For example, online decisions in principle, case tracking and scan and attach document upload are now standard2 . Inter- mediaries and lenders alike plan to continue improving their ability to share information digitally. »» The case for digitisation: There is a greater emphasis on customer retention by maintaining customer relationships after completion. Intermediaries’ ideal interaction with a lender would be the path of least resistance, where they can obtain the best and quickest decision for their customer. Digital mortgage will have to have a positive impact on lender- to-intermediary interaction. For that investment in digital, changes will be needed, including making the process easier, automating the exchange of data (enabled by technologies like applica- tion programming interfaces [APIs] and Digitisation allows for an individualised customer-focused experience, with improved engagement that is often expected but rarely delivered when shopping for personal financial services products such as mortgages.
  • 4. 4The Path Ahead for Mortgage Digitisation | Digital mortgage will have to have a positive impact on lender-to-intermediary interaction. For that investment in digital, changes will be needed, including making the process easier, automating the exchange of data … and further improving transparency around case progression, information requests and decisions. robotic process automation) and further improving transparency around case progression, information requests and decisions. • Asset quality and risk: In the shadows of the mortgage crisis that caused tens of billions of dollars in losses for investors, little has been done to improve asset quality. Traditional pro- cesses, controls and loan origination system (LOS) platforms that were in effect prior to the crisis are still in place with limited improvements. A deeper level of accuracy, trust, integration and transparency is required in the lending market to minimise the risk of reoccurrence of massive default rates. »» The case for digitisation: A fully digitised mortgage process allows for expanded automation of underwriting, processing, closing and funding. For instance, within processing, open banking data may be leveraged to auto-calculate income ratios and cross reference with HMRC data. The same can be applied to almost all verifi- cation points within the process (asset verification, collateral valuation, credit review, etc.). Benefits realised include improvements in processing timeframes and better use of processing and under- writing resources. With fewer defects, asset quality will improve. • Efficiency and cost: Due to increased regula- tory oversight, cost-to-income ratios rose by 1%, reaching an average of 64%, indicating banks were struggling to significantly reduce costs, despite austerity measures3 . This sub- stantial rise in costs is due to the reliance on people to perform most of the functions within the process. Furthermore, due to the higher error rate of manual processes, lenders are forced to insert double and triple reviews within the process. This process is both costly and time-consuming, and creates uncertainty for the customer. »» The case for digitisation: Back-office improvements can only come from chang- ing the way the process is managed. It requires moving away from people-based processes to digital processes and expand- ing the data model to not simply facilitate key aggregate values, but to collect and process the metadata that drives the process decisions. Once the processes are elevated to this level, true automa- tion and exception management can be realised that not only reduces processing times and costs, but also creates a much more engaging and predictive customer experience. The improvements realised through digitisation and the benefits in compliance, customer experience, asset quality and efficiencies lead to a more streamlined and less expensive mortgage Cognizant 20-20 Insights
  • 5. 5The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights process. In the prior example of how digiti- sation of income calculation can enhance processing through increased automation, the improvements noted will likely con- tribute to a decrease in turnaround times and an increased speed to close the loan. In addition, cost savings may be further enhanced through a rebalancing of pro- cessing staff. WHAT CUSTOMERS WANT Looking to the future, customers want a variety of things from their mortgage process. One clear need is for a choice of interaction methods: two in five customers want to interact over a blend of physical and digital channels4 . The challenge before mortgage lenders and servicers is to bridge the gap between current systems and platforms and the ease of use of customer-centric systems and features that are already the norm in other industries. Consumers can now download a movie to their phone, unlock their house with their phone and order food and clothing online without ever dealing with a cashier or customer sales/service representative. The same can be provided to the mortgage buyers: • Make the journey as easy as possible. • Provide an opti-channel to engage customers through the journey. • Enable a greater use of data, and share data with the customer. • Ensure that customers get the best avail- able choice. • Provide better transparency and faster decisions. So how does a bank make this transition? In order to bring the industry into the digital future state, an understanding of the current state is a requisite. The gaps will quickly be identified and an approach to digitise the process for mortgage lenders and servicers can be developed. Current Capabilities of Leading Lenders The borrower engagement approach of today’s leading lenders is disparate and not truly ’digital’. In the UK mortgage market, intermediaries still control 62% of market share5 . Customers are able to initiate the loan applica- tion process with intermediaries or the bank’s online point of sale (POS) platform or interface but, in most cases, the document collection and additional borrower information is obtained via other channels: call contact, email, portal con- nections, etc. The mortgage banking industry will need to invest in digital offerings and technolo- gies to improve the loan origination process and the customer experience. The improvements realised through digitisation and the benefits in compliance, customer experience, asset quality and efficiencies lead to a more streamlined and less expensive mortgage process.
  • 6. 6The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights WHAT IS MORTGAGE DIGITISATION? The best way to describe mortgage digitisation is to understand its characteristics, as follows: • Processes/tech transformation: Digitisa- tion helps transform non-customer-facing processes for efficiency and effectiveness. It also facilitates transformation of technol- ogy related to the customer experience. For example, reduce cost of operations by digitising processes related to regulatory compliance. (To learn more, read ’Embracing Digital Convergence amid Regulatory-Driven Overhauls’.) • Deep insights into customer needs: Digiti- sation allows banks to more effectively target their customers with relevant and thought- ful services at the appropriate moment. For example, leverage the opportunity that open banking presents to enhance the customer experience. • Innovative products and services: Inherent in digitisation is innovation, which supports a redesign of products and services based on customer research, segmentation and anal- ysis. For example, create an intermediary portal to automate support customers. • Personalised and stellar experience: Digiti- sation provides a consistent, convenient and synchronous customer experience through all channels of interaction and across all devices. For example, target the right products to improve asset quality. • Business model disruption and innova- tion: Digitisation is a business disrupter that is prompting lenders to adopt new business models, digital products, pricing and pack- aging to meet customer needs. For example, create a marketplace to leverage open bank- ing, third-party suppliers and fintechs. Banks that are successful in meeting these digital characteristics will emerge as industry leaders or at a minimum remain relevant in the mortgage industry. Organisations that are unwilling to embrace these changes risk potential failure in the mortgage market. Characteristics of Mortgage Digitisation MORTGAGE DIGITISATION Process/ Technology Transformation Deep Insights Into Customer Needs Business Model Disruption Personalised and Stellar Experience Innovative Products and Services Figure 1
  • 7. 7The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights Digital Mortgage Maturity Curve An organisation that fully embraces digital processes will demonstrate maturity in its pro- gramme capabilities and execution. Successful organisations will deploy a customer-centric model that allows for flexibility when customer behaviours and expectations change (e.g., how and when to be engaged, enhancements in per- sonal technology [e.g., mobile phones, tablets], multichannel preferences, etc.). Leaders in the area are characterised by quali- ties such as team structuring, customer journey maps, project management experience, and capabilities such as organisation agility, pro- cess innovation, and sophisticated design and technology architecture. Below is a list of traits, segmented by programme capabilities and exe- cution, displayed by successful organisations with mature digital mortgage strategies. Capabilities • Organisational agility: Organisations with a nimble operating model and agile meth- odologies will be better equipped with the flexibility to adapt their digital strategies as programmes, customer behaviours and tech- nologies change. • Process digitisation/innovation: The pro- gression towards a fully digitised mortgage process requires a fresh perspective obtained via process reengineering in order to simplify and redefine convenience. • Technology and architecture: A flexible, agile, contemporary architecture/framework is required for complete digitisation. • Data and analytics: Data and analytical capabilities that predict and meet needs are essential for adjusting digitisation strategies in real time. • Experience design: Designing a stellar cus- tomer experience across all channels is a key element of success. A focus on the customer experience will allow for differentiation from competitors. Execution • Team structure and skills: At the peak of the digital mortgage maturity curve, the organi- sation will maintain team structures with a complementary mix of skills and defined roles to execute on projects. • Customer segmentation: Digitisation equips lenders with the tools to gain a deeper under- standing of the customer and their needs and wants. • Customer journey maps: Customer needs are supported through a deeper understand- ing of their preferred interactions via the development of journey maps. • Multichannel approach: Multiple modes of communication (e.g., text message, email, etc.) allow customers the flexibility to use fea- tures how/when/where they want. • Customer offer and service orchestration: Personalisation is further advanced by pro- viding borrowers with the capabilities for mass customisation. • Project execution: Programme management and governance that thrive on digitisation will be able to deliver long-term sustain- ability and demonstrate an understanding of technology-enabled business change. Although the capabilities and execution traits listed above are the foundations for success, the industry is still evolving and the customer seg- mentation journey is not yet mature.
  • 8. 8The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights Personalised Customer Experience: • Experienced team with complementary skills across design, delivery and execution. • Advanced segmentation (demo, income, community, location, transactional behaviour, nonbanking profiles). • View of profiles, personas and segments, and content for customer journeys. • Some service-offer orchestration based on consumer preferences and habits. • Dedicated, specialised process digitisation team. • Integrated analytics for service orchestration for mass personalisation. • Expert design team integrated with tech delivery. Customer Delight: • Dedicated team with complementary skills across design, delivery and execution. • Advanced segmentation (demo, income, community, affinity, location, transactional behaviour, fatigue, nonbanking profiles). • Central view of profiles, personas and segments, and content for customer journeys. • Service-offer orchestration based on consumer preferences and habits. • Dedicated, specialised process digitisation team. • Real-time integrated analytics for service orchestration for mass personalisation. • Expert experience design team integrated with tech delivery. May Create Functional/Useful Solution: • Basic team in place with typical software experience. • Anecdotal customer journey maps and segmentation. • Basic multichannel approach. • No offer and service orchestration. • No dedicated team for process reengineering. • No setup for data and analytics. • No specialised team for experience design. Desirable Customer Experience: • Team with some digital skills for design and execution. • Enhanced segmentation (demo, income, location, transactional behaviour). • Anecdotal customer journey maps/segmentation. • Basic multichannel approach with channel/ feature view. • No offer and service orchestration. • Process reengineering/digitisation done by the same business team. • Basic data and analytics infrastructure setup but no dedicated team. • Basic experience design team. STAGE 4: Competitive Leadership STAGE 3: Competitive Advantage STAGE 2: Competitive Parity STAGE 1: Competitive Lag The Path to Customer Delight Figure 2
  • 9. 9The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights As depicted in Figure 2 (previous page), the four-part path to customer delight leads the borrower towards a fully personalised customer experience. The first stage is competitive lag, in which the organisation maintains the most basic digital processes with no or very limited resources (e.g., dedicated process engineering team) focused on the customer experience. Competitive parity, the second stage, is reached once the organisation incorporates the use of customer journey mapping with enhanced segmentation (e.g., by demographics, income, location, transactional behaviour, etc.) to its workflow across the delivery and servicing of the mortgage product. The next stage, competitive advantage, is char- acterised by an increased focus on the customer experience, with advanced segmentation, and more personalised customer journey maps, with a significant emphasis on connecting with cus- tomers and improving the customer experience at all stages of the product lifecycle — origination, closing, servicing, asset disposition, etc. At the peak of the maturity curve is competitive leadership. Organisations at this level are charac- terised by dedicated teams with complementary skills across design, delivery and excellence. The most advanced customer segmentation is main- tained, with profiles that include both financial and nonfinancial customer data not typically captured in today’s standard systems, along with a centralised view of profiles, personas and segments, and content for customer journeys. At this level, the service offerings’ composition considers customer preferences and habits and real-time integrated analytics for mass personali- sation. An experienced design team integrated in the technology delivery of the product and ser- vice is evident. THE JOURNEY FROM TRADITIONAL TO DIGITAL The journey from a traditional mortgage model to a digital model cannot have a short-term focus that capitalises on quick wins. It goes well beyond the use of new tools and differ- ent media for engagement, and it is a holistic change in the mindset of the organisation and the ultimate delivery of products and services. Lenders that implement ’digital‘ utilities and applications should question their longer-term objectives in doing so. When mobile applications are introduced, there should be improved brand awareness and credibility. However, the organi- sation should consider implications beyond just the brand. Lenders should ask whether they are really transforming the way they engage with the customer, changing the way they do business or changing the value of their offerings. In many instances, digital tools are applied to particular experiences and are not a universal strategy of engagement and doing business in the future. To better understand what we mean by having a digital mindset, let’s look at the traditional tech- nology model and how it contrasts in value with a more digital model. Overview of Traditional Model The technology framework that currently exists for many lenders today has been achieved through years of acquisition and integration of utilities, components and systems. It is typi- cally driven by mandated changes: new industry offerings, new regulatory requirements and new investor requirements, which are quickly designed and implemented. The organisation reactively responds to these changes rather than taking a proactive approach and implementing long-term sustainable solutions that differentiate the organisation through thoughtful customer offerings.
  • 10. Technology has not kept pace with the value demand in the mortgage industry, which continues to squeeze profits and cause operational heartburn. 10The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights Take, for example, the implementation of MMR in 2014. Banks, in an attempt to reduce opera- tion overhead, relied heavily on intermediaries to bring in the mortgage business. The inherent inability to support the intermediaries’ business with a high degree of automation came to the fore as volume peaked and customers’ expecta- tion changed. Since then, various lenders have been investing in ways to upgrade their infra- structure to support an intermediaries-based business model. The traditional model has grown from necessity or from being reactive to market demands, rather than looking at future business needs, customer needs, offerings, competitive advantages and market differentiation. The current technology framework for many mortgage lenders is a collection of utilities, applications, components and systems that have been strung together to solve specific needs throughout the process. Such a model often lacks extensibility into new ways of doing business, lacks capability reuse and limits the ability to respond to future needs. Additionally, many lenders’ business models result in a dis- jointed customer experience based upon the mode of customer interaction. Consider the loan underwriting document collection process. Bor- rowers, lenders and closing agents go through fragmented channels whether it is phone, email or jumping to various ’tools‘ to participate and collaborate. Rarely does the customer have a seamless experience. Most often, the customer is forced to engage with the lender through call centres or email to collaborate and participate in the process. Why Isn’t Technology Keeping Pace with the Value Demand? Technology has not kept pace with the value demand in the mortgage industry, which con- tinues to squeeze profits and cause operational heartburn. We have observed the following root causes in the industry that are contributing to this disconnect between technology and value: Apps TelephonyPOS LOS Third-Party Interaction Digital Back Office Borrower Interaction Conveyance & Closing Reporting Document Storage Closing Doc Solutions Vendor Interfaces Intermediary Portal Rules Management Artificial Intelligence Machine Learning Business Intelligence (BI) and Analytics Orchestration Workflow Data and Document Management Digital Solution ModelTraditional Solution Model Illustrative — not all inclusive of all typical utilities leveraged Traditional vs. Digital Solution Model Figure 3
  • 11. Cognizant 20-20 Insights 11The Path Ahead for Mortgage Digitisation | • There is too much reliance upon a single LOS to address all of the needs within the lifecycle. LOS have been occupied with com- pliance changes for the past decade and have not focused sufficiently on innovation. • Traditional operating models have largely not been questioned. Many lenders oper- ate within a linear process and align their organisations around sales channels and geographies rather than capabilities. This limits innovation and promotes the reuse of core capabilities across the organisation, which causes challenges in an ever-changing marketplace based on customer preferences, increased expectations, and additional regu- latory requirements and scrutiny. In addition, many of today’s LOS have been primarily designed around dated operating models. • Almost all lenders have essential tech- nology components in place, but very few leverage them to the right level of value realisation. Mortgage lenders and vendors have enhanced some components but con- tinue to lack the ability for full follow-through to maximise these capabilities. For exam- ple, digital documents are typically limited to the paperless value proposition. How- ever, the industry is a document-centric/ data-centric field. There is limited use of metadata or direct sourcing of data. This is an unrealised opportunity. Banks should leverage natural language processing (NLP) capabili- ties one step further to satisfy, for example, underwriting conditions. They should invest in leveraging open banking capabilities being added by CMA. • Fragmented ‘point solutions’ are leveraged throughout the process, which impacts the customer experience. Examples of fragmented solutions are often found in the following: solicitor portals, valuation portals and intermediary portals. • The immediate focus for lenders tends to be on the customer experience and self-service options. Such a focus is great for improved customer experience and collaboration, but the back-office processes, capabilities and technologies must also be addressed in tandem to maximise the benefit of collabo- rative solutions. Asking for documents again and again through a slick self-service inter- face is not improving the experience; rather, it just puts a new face on a problem that has persisted for years. OVERVIEW AND COMPARISON OF DIGITAL MODELS A digital solution model enables a multi- interface engagement (web, app, call centre, etc.). A fully digital model is unified to enable collaboration between all participants of the transaction, and includes the three primary value enablers — borrower interaction, digi- tal back office, and third-party interaction (see Figure 5, page 14). When fully interconnected, these enablers can position a lender to deliver an integrated mortgage solution across the prod- uct lifecycle that enhances customer experience, increases efficiencies and drives down costs. Asking for documents again and again through a slick self-service interface is not improving the experience; rather, it just puts a new face on a problem that has persisted for years.
  • 12. 12The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights A traditional model, by contrast, often includes disjointed, fragmented systems that are woven together to solve end-to-end needs. Unlike the digital model, the traditional model is more prone to manual work-around and rekeying of redundant data, which adds risk to the process. The following are brief descriptions of the three primary value enablers within the digital solution model: • Borrower enablement within the ecosys- tem: The borrower interaction layer supports an end-to-end unified customer experience via a singular solution set (see Figure 4). This layer aggregates utilities across all borrower engagement points to support collaboration with all parties, and leverages existing point solutions as core components, such as Agree- ment in Principle (AIP), Decision in Principle (DIP), conveyance, deed registration, etc. A common user interface design enables rapid changes and consistent experience regard- less of engagement mode (web, mobile, tablet, etc.). The following activities are often function- ality integrated within the borrower interac- tion layer: »» Integrated intermediary portal. »» Integrated mortgage calculator. »» Single source of AIP/DIP. Lender Mid Office and Back Office BORROWER INTERACTION LAYER Consumer Call Centre Mortgage Advisor Customer-Facing Service Providers Solicitors Surveyor Estate Agent Branch Intermediary Channels External Data Suppliers Non-Customer-Facing Service Providers API API API APIAPI API API Third-party interaction functionality resides in the third-party interaction layer, but exposes key experiences via APIs. Borrower Enablement within the Ecosystem Figure 4
  • 13. 13The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights »» One application: First-time buyer/Buy to let/Help to buy/Re-mortgage. »» Integrated disclosure document. »» Leveraging open banking to automate income and assets calculation. »» Uploading documents. »» Scheduling valuation and survey. »» Integrated solicitor and valuation ex- change portal. »» Status and messaging. »» Information collaboration. »» E-signing. • Digital back office: The digital back office provides the lender with expanded meta- data management and decision management tools by extending the document lifecycle upstream, where specific document needs have been determined, but have not yet been fulfilled. Most document lifecycles (from a data entity standpoint) begin with the receipt of a requested document rather than at the point the specific document need was iden- tified. Most lenders have an electronic folder without clear visibility to the specific valid documents received and document needs that are still outstanding. »» Extending the document classifica- tion to a deeper level to enable process automation and process accuracy, and to minimise process risk. Metadata for the document is expanded from only ‘doc type’ to include version and other data. For example, move the document request from a simple ‘W2’ classification to include a relationship to the borrower, employer and year. »» Developing a comprehensive framework that allows for relationships to exist between specific document versions, loan conditions and activity plans. This is the area where most lenders fall short. Successful capture of the functionality enables automation and ensures compli- ance through exception management and effective process control. • Third-party interaction: The third-party interaction layer is focused on fully inte- grating third parties within the process, and expands third-party capabilities from prod- uct ordering and fulfillment to collaborative interactions throughout the third-party process (see Figure 5, next page). Borrow- er-facing capabilities are managed within the third-party interaction layer but experiences are exposed through APIs. The layer provides a singular solution set rather than a collec- tion of point solutions, is API-focused, and leverages existing point solutions (such as mortgage calculator, e-signing, affordability in principle, integrated solicitor/valuator) as core components. The third-party interaction layer also provides deep value in expediting the communication and collaboration of pro- cess activities as well as enforcing origination policies and rules at the broker’s point of fulfillment.
  • 14. Whereas a traditional model allows for the aggregation of imaged files, the digital office enables relationships to link the data within the files to complete calculations, such as debt to income, loan to value, etc. 14The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights Functionalities integrated within the third- party interaction layer often include the following: »» Self-service scheduling with mortgage advisor. »» Intermediary relationship management (pricing scheme, compliance check). »» Delegation of document needs to partici- pants (solicitor (buyer & seller), valuator. »» Pricing. • Going deeper than simply developing a ‘virtual loan file’. Digital enables leveraging the data relationships established to allow the virtual loan file to contain a full understand- ing of the documents included, in addition to the data extracted from the documents that drove the underwriting and processing deci- sions. Whereas a traditional model allows for the aggregation of imaged files, the digital office enables relationships to link the data within the files to complete calculations, such as debt to income, loan to value, etc. THIRD-PARTY INTERACTION LAYER BORROWER INTERACTION LAYER CHANNELS (INCL. INTERMEDIARIES) DIGITAL BACK OFFICE Other Third Parties Service Provider Solicitors Surveyor Estate Agents Non-Customer-Facing Service Providers API API APIAPI API Example of Real-Time Information • Home Insurance • Movers • Utility Transfer Example of Real-Time Information • Listing Detail • Contract Detail Example of Real-Time Information • Product Profile • Pricing Profile • Available Calendar Example of Real-Time Information • Conveyance • Documents • Mortgage Advisor Calendar Third-Party Interaction Figure 5
  • 15. 15The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights Core Activities Receive Documents & External Data Review if Complete & Appropriate Review to Derive Values & Adequacy to Clear Holistic Review & Underwriting Decision Resources Leveraged OCR & Human Based 100% Human Based 100% Human Based 100% Human Based Systems Supported Documents Stored & Indexed Document Checklist Derived Values Stored & Condition Status Decision & Condition Status Updated Why Does It Not Work Well? Value limited to paperless value — deeper data capture is needed. Requires human interpretation of completeness and appropriateness. Requires humans to derive values — lacks consistency and prone to accuracy issues. Highly inefficient — requires that all prior conclusions be reevaluated. A Simplified View of the Traditional Back-Office Lending Process Figure 6 Figure 6 provides a simplified view of traditional back-office core activities, resources, supported systems and the process limitations. As depicted in the diagram, the inefficient process is heavily reliant on human intervention to interpret docu- ments, calculate loan values and then once again recalculate loan values. Implementation of digi- tal back-office capabilities will provide increased efficiency in underwriting due to clearly linked supporting documents, improved accuracy in loan calculations, and overall consistency enabled through automated processes and business rules. Figure 7 (page 16) provides the process areas where automation can altogether replace or reduce manual intervention and inter- pretation. At the core of the digital back office is the ability to capture data and support enhanced automation of processes. Figure 8 (page 17) pro- vides an overview of how the digital back office ingests data and documents to ensure that underwriting requirements are addressed.
  • 16. 16The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights THE JOURNEY The journey should begin with a long-term view in mind and the business value that can be achieved with digital capabilities and offerings. Looking beyond existing utilities, systems and applications that are on the market, organisa- tions should align the core capabilities needed to achieve long-term business goals. This should be carried out at a fairly detailed level to ensure the technology capabilities identified align with cur- rent as well as future business needs. The technology selection should consider the long- term journey and approach to optimise bor- rower engagement. When considering a solution, the strategy should: • Inventory current capabilities. • Identify capabilities needed/desired. • Define technology requirements. • Assess the current state. • Define the future state. • Implement technology. • Provide ongoing review of capabilities. Challenges When designing a plan to digitise the mortgage process, organisations should carefully consider the following challenges: • Technology cost spend. Budgeting should include plans for changes to the technology, team structure, programme monitoring and process reengineering. Clearly articulating the digital business strategy and how tech- nology can enable this strategy is imperative An Alternative View of the Back-Office Lending Process Figure 7 Core Activities Ingest Document & Data Store in Expanded Data Model Apply Rules Management Manage Exceptions Perform Accelerated UW Review Resources Leveraged OCR & Human Based 100% Automated 100% Automated 20% to 40% Human Based 100% Human Based Systems Supported Expanded Data Capture from Documents & Direct Source Data from External Sources Expanded Use of Rules Management to Automate Derived Values, and Make Decisions — Delivering Exceptions to Associates Fully Transparent View into Decisions, Supporting Data What Value Does It Add? Capturing the deeper data from documents and external sources enables automation and deeper transparency into decisions. Systems make decisions while presenting exceptions to associates to address — reduces process wait time that manual processes naturally create. Highly expedited underwriting that is clear, accurate and consistent.
  • 17. 17The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights to understanding the costs/benefits before undertaking a successful implementation. • Changes resulting from process improve- ment (e.g., potential disruption to culture). Process improvement associated with plans to digitise the business should consider potential disruptions to the culture of the organisation. Current staffing may not align to the competencies required in a fully digi- tised future state. • Digital alignment to vendor systems that might not yet support capabilities. Con- straints related to third-party resources, such as title companies and appraisal management firms, which may not support fully digital capabilities, need to be considered. • Case for heightened data security. Data security will become even more important post-digitisation. Organisations should there- fore review their data security protocols and ensure that they align to their digital strategies. LOOKING AHEAD The digital transformation underway in the mortgage industry is not a fad. Digital solu- tions address numerous industry challenges. The process and technology transformation will personalise the customer experience, spur inno- vation within products and service offerings, increase compliance and lower origination costs. Lending institutions and mortgage servicers must adopt digital solutions to remain relevant. Moving from a traditional mortgage model to a digital-solutions-based mortgage model will require dedicated organisational alignment. Dig- ital is not just a box to be checked or leveraged only for pointed solutions to specific problems. How the Digital Back Office Ingests Data & Documents Figure 8 Document & Data Ingestion Document Repository Expanded SOR Database Rules Repository LOS SOR Data Model Rules Management & Orchestration Presentation & Activity Management Leverage existing tools to expand the capture of deeper detailed data to support decisions. Workflow with full transparency into conclusions, supporting derived values, linked to documents/data sources, linked to metadata values. Establish a data model that supports the relationships between investor conditions, derived values, aggregations and the data sources (docs or external sources). Apply rules management against the expanded data model to automate decisions and activity exceptions. Establish user views that bring together the value of the components to show what decisions were made and why.
  • 18. 18The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights ENDNOTES 1 ‘Customers 2020: A Progress Report’, Walker, www.walkerinfo.com/Customers2020/. 2 ‘Intermediary Mortgage Survey Report 2017’, The Intermediary Mortgage Lenders Association (IMLA), April 2018, www.imla. org.uk/resources/publications/iress-intermediary-mortgage-survey-2018.pdf. 3 ’2017: State of the European Retail Banks’, AT Kearney, 1 July 2017, www.atkearney.co.uk/ news-media/news-releases/news-release/-/asset_publisher/00OIL7Jc67KL/content/2017-state-of-the-eu- ropean-retail-banks/10192?inheritRedirect=false&redirect=http%3A%2F%2Fwww.atkearney. co.uk%2Fnews-media%2Fnews-releases%2Fnews-release%3Fp_p_id%3D101_INSTANCE_00OIL7Jc67KL%26p_p_lifecy- cle%3D0%26p_p_state%3Dnormal%26p_p_mode%3Dview%26p_p_col_id%3Dcolumn-2%26p_p_col_count%3D1. 4 ‘Digital change raising the bar for lenders, says CML research’, Council of Mortgage Lenders, 27 June 2017, www.cml.org.uk/ news/press-releases/digital-change-raising-the-bar-for-lenders-says-cml-research/. 5 ‘Intermediary Mortgage Survey Report 2017’, The Intermediary Mortgage Lenders Association (IMLA), April 2018, www.imla. org.uk/resources/publications/iress-intermediary-mortgage-survey-2018.pdf. Avishek Bimal Director, Banking & Financial Services Practice, Cognizant Consulting Avishek Bimal is a Director with Cognizant Consulting’s Bank- ing & Financial Services Practice. He has more than 15 years of management and technology consulting experience in payments, lending and retail banking. He is a mortgage lending subject matter expert (SME) with deep industry domain knowledge and experience delivering complex transformation programmes, helping clients to launch new businesses and delivering sustainable and long-term success. He has worked with top-five banks around the world imple- menting regulatory transformation programmes and launching new origination channels for secured/unsecured lending products as well as implementing lending commercial off-the-shelf (COTS) products. He holds an MBA in finance from the Indian Institute of Technology, Bombay, and a bachelor’s degree from NIT, Tiruchirap- palli. Avishek can be reached at Avishek.Bimal@cognizant.com. ABOUT THE AUTHOR
  • 19. 19The Path Ahead for Mortgage Digitisation | Cognizant 20-20 Insights
  • 20. ABOUT COGNIZANT Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professionalservices companies, transforming clients’ business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innova- tive and efficient businesses. Headquartered in the U.S., Cognizant is ranked 195 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant. World Headquarters 500 Frank W. Burr Blvd. Teaneck, NJ 07666 USA Phone: +1 201 801 0233 Fax: +1 201 801 0243 Toll Free: +1 888 937 3277 European Headquarters 1 Kingdom Street Paddington Central London W2 6BD England Phone: +44 (0) 20 7297 7600 Fax: +44 (0) 20 7121 0102 India Operations Headquarters #5/535 Old Mahabalipuram Road Okkiyam Pettai, Thoraipakkam Chennai, 600 096 India Phone: +91 (0) 44 4209 6000 Fax: +91 (0) 44 4209 6060 © Copyright 2018, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means,electronic, mechan- ical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners. TL Codex 3796