Still struggling to fill your pipeline with new prospects? Why not show customers the love online? New research suggests consumers have a brighter outlook after engaging in social networking and are more mobile than ever. Does your marketing plan take these two findings into account? If not, join us for some insight, tips and strategies to find new customers during our Small Business Marketing 101 webinar. We’ll provide the latest findings and break down what that means for the small business marketer. We’ll provide some actual examples and ideas you can use.
6. Session Framework
Consumers who engage with
companies via social media:
•Spend 20-40% more money with
those companies
•Are 33% more loyal
http://www.bain.com/publications/articles/putting-social-media-to-work.aspx
Lora Ullerich
Digital Media •5 ways to reach online consumers.
Specialist
Cole Information
•Five action points.
7. Then and Now
Cole Directory
• Published in 1947
• “Blue Book”
• Crisscross directory of addresses and phone
numbers
Invaluable information for a number of
industries:
• Telemarketing
• Debt collection
• Law enforcement
Today, web-based lead generation for
business
12. Video
Videos should be:
•Interesting
•Short
•How to
•Testimonial
•National ads
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13. Pinterest
1. Figure out how much bandwidth you will need
Pin:/Repin on the size of your office/needs.
based
•Interesting Features
•Videos 2 different Internet providers.
2. Get
•Articles
3. Identify the best vendor for your VoIP package.
•Pictures
4. Tie your sales process & lead nurturing process
into your VoIP package.
5. Tie your marketing efforts into your VoIP
package.
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18. Future Focus
“Focus on promoting what’s next. Lead
the way as opposed to following.”
~Frank Eliason
Runs Citigroup Social Media
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19. Be a Good Listener
•Search.twitter.com
•Google Alerts
•Think outside the
box
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20. Industry Triggers
•Interruption vs. time of need?
•Insurance: x-dates/age triggers
•Real estate: just listed/just sold, expired
•Home Services: roof damage, fallen tree
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21. Bridge the Gap
•Use a QR Code on direct mail
Practical uses:
•Email address
•Additional information
•Promotional video
•Landing page
•Coupon/registration
How:
•http://bitly.com/
•http://qrcode.kaywa.com/
•http://qr.net/
•http://qreateandtrack.com/
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24. •Add a QR Code
•Link to mobile
website or video or
both!
25. •Add a QR Code
•Link to mobile
website or video or
both!
26. Articulate Your Value
•Being local is a huge asset!
•You live and work in the
community.
•You understand the needs of
your neighbors.
•Harness your power.
•Customers’ needs come first!
27. Market Hyper Locally
Trade Show Campaign
•Captured emails during
show
•Emailed deal next day
•Response: 29.7% open
rate & 19.7% CTR
Be sure to:
•Use a permission-based
email-marketing platform.
•Keep lists up-to-date.
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28. App Ads
•Become a Living
Social/Daily Deal
Groupon Merchant
•Builds brand
awareness
•Find new
customers
•Make more money
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30. Location! Location! Location!
TM
Drive traffic using location-based
applications
What is foursquare:
•Location based marketing using a cell phone
Why it’s important:
• Both foursquare and smart-phone use are on the rise
• More buzz = More traffic = More sales
• Foster customer loyalty
How:
• foursquare.com/add_venue
• Choose appropriate “badge”
• Implement loyalty rewards program
34. Five Action Points
• Be consistent in look and feel.
• Set up Google Alerts.
• Create CTAs that are clear and concise.
• Determine relevance prior to posting.
• Track to see what’s working. Do more of that.