4 Ways to Tackle Your Leads
•Descargar como PPT, PDF•
0 recomendaciones•538 vistas
Getting a list of leads can be overwhelming! You now have hundreds of names right at your fingertips, but where do you start? How can you get the most out of this list in the most effective way? Blitz Lead Management Software helps break it all down during our Small Business Marketing webcast “Tackle Your Leads in 4 Ways.” During this webcast, you'll learn: • Which lead to tackle first and how • How to distribute your leads • How to automate the sales process
Recomendados
Recomendados
Más contenido relacionado
Destacado
Similar a 4 Ways to Tackle Your Leads
Similar a 4 Ways to Tackle Your Leads (20)
Más de Cole Information
Más de Cole Information (20)
Último
Último (20)
4 Ways to Tackle Your Leads
- 1. 1
- 2. Lora Ullerich Digital Media Specialist Cole Information Session Framework Brittney Gallatin Business Development & Marketing Blitz Lead Manager
- 3. 3 • Started 5 years ago as an internal program for Double A Solutions telemarketing • Quickly got picked up by many companies as a powerful sales tool • Built to fit a wide range of small to large businesses nationwide About Blitz Lead Manager
- 4. Cole Directory • Published in 1947 • “Blue Book” • Crisscross directory of addresses and phone numbers Invaluable information for a number of industries: • Telemarketing • Debt collection • Law enforcement Today, web-based lead generation for business Then and Now
- 5. 5 • Finding the easiest and most effective way to tackle a list of leads • Hitting leads from all angles • Creating a process and sticking to it • Evaluating and improving your process • Using a system like Blitz to simplify your process Today’s Presentation will focus on:
- 6. 6 1. Distribute leads to staff 2. Send Information • Mailers • Email 3. Personally reach out • Phone call/automated dialer • Meet face to face 4. Automate your process • X-dates • Follow ups • Emails Today’s Presentation will focus on:
- 7. 7 •Distribute by: • Percentage • Manually •Each employee has their own list •Track their progress •Increases productivity 1. Distribute Leads
- 9. 9 • Mailers – New leads • Creates familiarity, will be more likely to talk when you call • Emails – For opted in leads • Email blast, automated emails, manual emails • No unsolicited emails – will hurt your future deliverability 2. Send Information
- 12. 12 • On average, it takes companies 44 hours to first contact a lead • The average sales rep makes 1.3 call attempts before giving up • 53% of these companies don’t respond at all 3. Personally Reach Out Sources: Forbes.com / responseaudit.com
- 13. 13 • Call or meet face to face, depending on your business • Autodial • Power dial through initial calls • Manually dial • Follow up with mailer/email • Prior to an x-date • Ticket falls off • Continue to follow up! • ALWAYS have an appointment scheduled in the future 3. Personally Reach Out
- 14. 14 Autodialers •Blitz is integrated with: • Call Logic • Call Fire • GPS • Sales Dialers •Update leads in Blitz while utilizing the dialer 3. Personally Reach Out
- 15. 15 3. Personally Reach Out
- 16. 16 •VoIP systems •Blitz is integrated with: • Lightspeed Voice • Voicewalker • Fonality • 8x8 •Contact information will pop up right on your screen when they call in •Click-to-call 3. Personally Reach Out
- 17. 17 3. Personally Reach Out Win-back list X-date list Old quotes List from an event Policy Reviews ?
- 18. 18 • Create a process, but be flexible • Document your process • Keeps staff on track • Should contain multiple methods of contact • Should prioritize types of leads • Should include instructions on how to handle each type of lead 3. Personally Reach Out
- 19. 19 X-date list • 45 days prior: Email a sample quote • 30 days prior: Call & email if you don’t reach them • 10 days prior: Call & email if you don’t reach them 3. Personally Reach Out Event List • 2 Days after event: Send “Thank You” Email Blast • 2 Days after email: Call • 7 Days after email: Call & email • 14 Days after email: Call & email
- 20. 20 • If you have a process set in place, automate it to save time and money! • This is an automated process, so you still have to pick up the phone to find success. 4. Automate your Process
- 21. 21 • Blitz Lead Manager’s Workflow can automate: • Emails • Appointments • X-dates • Re-quotes • Lead assignment 4. Automate your Process
- 22. 22 • Cole X-dates • Instead of just calling down the list, set it up to call prior to their X-date • Set up automatic emails • Automatic reminder to call • “Set it and forget it” 4. Automate your Process
- 23. 23 • New Customers: • “Thank you” email after sold • Referral email • New quotes: • Follow up after a quote • New leads: • Call new lead 6 times • Reassign untouched leads 4. Automate your Process
- 24. 24 • How do you know what’s working? • Measure ROI for each lead source & marketing strategy • Track staff activity • Evolve your process Reevaluate your process
- 25. 25 • More info about Blitz: • Free 30 day trial • Free training & support • Pricing: $28.75/user • Contact: support@blitzleadmanager.com bgallatin@blitzleadmanager.com (419)841-8800 Blitz Lead Manager
- 26. 8
Notas del editor
- Good afternoon, I ’m Lora Ullerich, digital media specialist with Cole Information and today we’re talking about VoIP—what it is & how it can help your conversation, conversion & fill your pipeline.
- First of all, let me introduce Brittney Gallatin. She’s been a trainer at Blitz since 2011, and is currently involved in business development and marketing. She helps business owners from all industries develop a process for bringing in new business and taking their company to the next level using the Blitz Lead Manager software. Boilerplate: The Blitz Lead Manager Software is designed to keep companies organized and focused on the sales process. Since Blitz is web-based software, it can be accessed from any computer or phone with an internet connection. Sales leads are valuable and by using lead management software, companies have a central hub to help keep both management and the sales staff up to date and focused on the same goal – making the sale.
- We also have a an online community called Cole Community, where with articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. We invite you to take a look around, check out the site & use it as a resource for your needs.