Use the Summary section to showcase what you are passionate about and WHY you do WHAT you do! This will help amplify your brand and reputation on LinkedIn.

1. Use the Summary area to
showcase what you are
passionate about & WHY
you do WHAT you do!
This section is foundational
& help establish your brand
on LinkedIn.
PERSONAL BRAND
OPTIMISE LINKEDIN PROFILE
2
Your headline is the
first thing people
look at on your
LinkedIn profile.
Describe yourself
creatively to capture
people's attention.
Tell your full story!
Punchy Headline
Choose a
personalised URL to
improve search
engine optimisation
(SEO) & make it easy
for people to find
you.
Create a unique
URL
#Source: smallbusiness.linkedin.com
Stand Out
with a
Great Profile!