Intero linked in_jumpstart.banister media_ april 6, 2014
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Jumpstart LinkedIn Deck April 6, 2014
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Intero linked in_jumpstart.banister media_ april 6, 2014
- 1. Colleen McKenna | Intero Advisory! October 2013 | ©2013 Intero Advisory | All Rights Reserved ! ! ! ! ! LinkedIn⎯! It’s Not Social, ! It’s Business! ! ! ! ! ! ! ! !
- 2. 9 ! 93% Fortune 100 Companies use LinkedIn to hire >3.4M Company Pages ~5.3B people searches in 2012 ~4.2B people searches in 2011 ~2B people searches in 2010| as of Dec. 31, 2011 The LinkedIn Professional Network: It's Everyone!
- 3. 7 LinkedIn is―! A publishing channel―showcase and share your work! You are a brand―craft and share your message ! 5 Reasons YOU Need To Be On LinkedIn! Mainstream—YOU are the fastest growing demographic on LinkedIn! Hyper-local + global―! Find and be found (recruiters are spending 4-7 hours a day on LinkedIn searching for talent! The professional network you NEED—! 75% of job seekers find their next position through their professional network!
- 4. Are Broadcast Professionals on LinkedIn?!
- 5. Build A Great Profile!
- 6. Create A LinkedIn Strategy for Your Individual Profile! • Optimize with keywords! • Use all appropriate sections! • Good headshot:! NO SELFIES or photos w/friends + family! ! • Add video! • Hiring Managers! • Recruiters! • Industry associates! • Parents! ! • Rock stars! • Follow up all meetings through LInkedIn! • Personalize 95% of all your invitations + messages! • Send a thank you message after connecting ! • Stay in touch with quick messages, likes, comments + shares! ! Engage! ! Build Your Community ! +! Personalize! Your LinkedIn Experience! Develop YOUR professional brand! Build a strategic network! Connect online ! + offline! Participate ! • New connections! • Introductions! • Recommendations! • Endorsements! • Post, share, like, comment!
- 7. How Do You Keep Track? ! ! You are the combination of all of your— ! • experience! • education! • skills ! • certifications! • writings! • musings! • honors and awards! • volunteer experience! • courses ! • culture! • projects You are more than a Profile. You are a story.
- 8. Actively Listen! ! Know Your Audience! ! Find your Clients! ! Listen A Little Bit More! ! Join the Conversation! ! Be a Subject Matter Expert! ! Keep Participating!
- 9. • Complete Your Profile and optimize for the keywords that best describe who you are and what you do • Connect with the right people and nurture your network, strengthen your relationships • Acknowledge others on LinkedIn. Like, comment and share their status updates • Build out a LinkedIn Company Page and post content • Create content or share 3rd party content with your network and Groups • Join a variety of Groups: alumni, industry and customer-centered Groups • Be an active networker, every day
- 10. How Do You Keep Track?! SEARCH Identify your customer! Begin your search! Filter your search! Save your search! Get weekly updates! Do it again, you have at least 3 available
- 11. 31 ! Ask a question ! in a Group! ! Answer a question ! in a Group! ! Follow a Company! ! Be top-of-mind! Connect with 5 new people! ! Post content or event! ! Introduce 2 sets of people! ! Comment on an article! ! Set up 4 meetings!
- 12. How Do You Keep Track? 1:1 Coaching Small Group Training Workshops Intero Professional Services Intero + LinkedIn Talent Solutions Intero Consulting
- 13. 34 ! Let's Stay Connected: ! ! Intero's LEADS blog! Intero' Resources! Follow Intero Advisory on LinkedIn colleen@interoadvisory.com | 410.458.6960 | @colleenintero DOWNLOAD TODAY”S DECK! ! !