Basics, Tips, & Tactics for Connecting and Growing Your Business on Twitter and Facebook in 2012

1. Get Social
With Social Media
Basics, Tips, & Tactics for Connecting
and Growing Your Business on
Twitter and Facebook
Presented by Colleen Foshee
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2. Expect to learn:
• Your way around the Twitter Platform
• Your way around the Facebook Page
• Tactics for making the most of your
time on Twitter and Facebook.
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3. Twitter Tour
Twitter Tour
Help is always available.
support.twitter.com
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4. Twitter Page Tour
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5. Twitter Page Tour
Page Essentials
Branded profile picture
Branded Twitter name 160 character bio
who you are, what you do
Branded background
to match website
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6. Twitter Page Tour
Other Basic Page Components
Click to see trending
Click to see who has stories in related niches
interacted with or
mentioned you
Click here to come back to
your account home page
where you can see your
entire tweet stream
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7. Twitter Page Tour
Other Basic Page Components
Profile
icon for
Click to follow dropdown
this person menu
Search to find people to follow
Basic stats for your
account
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8. Twitter Page Tour
“Profile Page” Basics
You can get to your profile page from here:
Your profile page displays your tweets, stats, and information
about who you are. Others see this when they look you up on
Twitter. Edit any of this info by clicking on Edit your profile.
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9. Twitter Page Tour
“Dropdown” Basics
Click on the profile icon
- For direct messages from people following you, or
to send a private message to someone
-To change your background or specific settings
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- To sign out Page 9

10. Twitter Page Tour
Language, p
“Settings” Basics
rivacy, and
location
settings
Update
password
Set mobile
updates You got here by
clicking “Settings”
Get email on the person icon
notifications drop down menu.
Change
page design
List of Apps
that can
access your
twitter account Powerpoint Templates
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11. Twitter Page Tour
“Email” Basics
You got here
by clicking
“Notifications”
on the
Decide what emails you want “Settings”
to receive from this page. menu
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12. Twitter Activity Tour
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13. Twitter Activity Tour
How to tweet
Your tweets and your
follower’s tweets will show
up here in your tweet
stream
Tweet from here. The box will expand
when you click in it. You have 140
characters max for your message.
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14. Twitter Activity Tour
How to tweet
Click to add to a drip buffer. Tweet
will be posted sometime that day.
Click to add a
photo to your tweet
Click to change or add a
location to your tweet
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15. Twitter Activity Tour
How to tweet
These two are the same link.
Use a link shortener like “bit.ly”
to save characters in your tweet.
Bit.ly is trackable too!
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16. Twitter Activity Tour
“Replies”
Hover over the tweet and click “Reply”. The tweet box will open with
the tweeters name auto-filled and the original tweet noted beneath .
Add your message and click “Tweet”. This is called an “@reply”.
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17. Twitter Activity Tour
“Mentions”
To mention someone, type in their @name anywhere in your
tweet. The person mentioned will see your tweet in their
“@Connect” notification area and in their twitter stream.
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18. Twitter Activity Tour
“Re-tweets” (RT)
Click “Buffer Retweet” if
you want to add it to a drip
stream that will send it out
at a random later time.
Hover under a tweet for options and
click on “Re-tweet “ to resend a tweet
you received to your followers.
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19. Twitter Activity Tour
“Direct Messaging” (DM)
Click here to write or receive a
private tweet (direct message)
Click name to respond
to a private message Click to initiate a
private message
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20. Twitter Activity Tour
“Hashtags”
Putting a hashtag (#) in front of a word (example, #wisdom) allows Twitter users
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to search for a particular subject. It is used to filter the Twitter stream.
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21. Twitter Marketing Tour
Why spend the time?
Twitter is an information network that can:
• Increase visits to your website
• Build personal/brand credibility
• Increase your email list
• Connect with your target audience
• Help sell your products and/or services
• Help you become a noticed thought leader
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22. Twitter Marketing Tour
Secrets Most People Don’t Know/Do
• Drip feed tweets automatically – Bufferapp (Add
content to a buffer for automatic tweet sharing throughout the day)
• Find people who are relevant and impactful for
your niche. – Tweetlevel (Search by
influence, trust, engagement or popularity - you can also search by topics
and key words)
• Follow targeted quality people - Twellow
(Database of Twitter profiles that are sorted into categories)
• Know exactly when to tweet – Tweriod (Free
customized analysis of when you will be able to reach the most
followers).
• Get alerts on any monitored term. Twilert (Set up any
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term and then be notified about any activity on Twitter about it).
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23. Facebook Tour
Help is always available.
Facebook.com/help
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24. Your Page Name
Remember-
When some “likes” your page, your business
page name appears on their page “Like”
section and in the Newsfeed of their personal
profile.
Free advertisement for you!
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25. Facebook Page Tour
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26. Facebook Page Tour
Your Admin Panel
Your Admin Panel is where you can switch to post on Facebook as your
page, and to see how your Page is performing.
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27. Facebook Page Tour
Page Essentials
Profile Picture
( logo or business definer)
180 X 180 Pixels
Strong visual cover photo defining your business
(No promotional information allowed)
851 X 315 Pixels
Clear, keyword rich
“About” description Strategic use of Apps
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28. Facebook Page Tour
Other Basic Page Components
Personal profile friends who like your page
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29. Facebook Page Tour
Other Basic Page Components
All posts to your page from others
are kept in this update box.
All “likes” of your page are noted in
this update box.
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30. Facebook Activity Tour
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31. Facebook Activity Tour
Posting
Post a status update here as yourself or
as your page. When you post as your
page you can:
- schedule for a later date/time
- change the visibility settings
- pay to promote the update
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32. Facebook Activity Tour
Posting
Click to add a photo or video
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33. Facebook Activity Tour
Posting
Click to add an event, company milestone, or ask a question/take a poll
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34. Facebook Activity Tour
Posting
When you turn on the “Message” capability for your Page, you
give others the right to direct message your page. You may not
initiate contact with anyone, but once you receive a message you
may message back.
To turn on private messaging, open your Admin Panel. Click Edit
Page > Manage Permissions > Check the box next to Messages
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35. Facebook Activity Tour
Post Options
Click pencil to:
Pin a post to the top of your
timeline for 7 days. Unpin
by clicking ribbon
Hide the post or delete the post
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36. Facebook Activity Tour
Post Options
Click star to highlight
post across entire
timeline.
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37. Facebook Marketing Tour
Hey Everybody!
I made a Facebook
Page. (Clapping)
Let’s Connect!
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38. Facebook Marketing Tour
Why spend the time?
Facebook is a social network that can:
• Talk with your customers/prospects
• Help you do customer service well
• Build personal/brand credibility
• Increase your email list
• Help sell your products and/or services
• Increase visits to your website
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39. Facebook Marketing Tour
Secrets Most People Don’t Know/Do
• Encourage customers to check-in so your
name shows up in their Newsfeeds. More
free advertisement
• Post photos of customers and tag them so
they see them
• Share success stories: Ask your customers
to discuss how you've helped them on your
page.
• Join Groups related to your business and
add value through comments. Interact with
other group members Templates partnerships. 39
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40. Facebook Marketing Tour
Secrets Most People Don’t Know/Do
• Post valuable information FOR YOUR
CUSTOMER to keep them interested
• Use video to significantly boost
connection, education, personalization, and
sales
• Use your apps area URL’s to send prospects
to your page offers and information
• Invest in Facebook paid ads to increase
sales (Inexpensive and very targeted)
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41. Twitter Facebook
Now you know:
• Your way around the Twitter Platform
• Your way around the Facebook Page
• Tactics for making the most of your
time on Twitter and Facebook.
Decide To Take Action Today!
Help others on Twitter and Facebook with your product or service.
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42. Get Social
With Social Media
For additional help with your social media needs,
Call us.
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www.whitesheepmarketing.com
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