CROSSING WEB BOUNDARIES With WordPress
NERCOMP WordPress University Jay Collier • Bates College April 8, 2010 music: granlab image: oimax

• Where are the boundaries?
• Why should we bridge them? • How do we do it? • Who is doing it now? woodleywonderworks

Where are our current Web
boundaries?

CURRICULAR
NON-CURRICULAR

CLASSROOM
FIELD WORK

STUDENTS
ALUMNI

DEPARTMENTS
OFFICES

SYSTEM A
SYSTEM B

SILO 1 SILO 2 design-dog
frozenchipmunk tostie14 europedistrict rberteig moriza willi,sidewalkflying

Why should we cross those
boundaries?

Digital MEDIA Personal computer Digital
networks Electronic World Wide Web MEDIA Telegraph Printed Telephone MEDIA Radio Written Television Movable type Physical MEDIA Printing press EXPERIENCE Cave walls Photograph Bamboo slips Motion pictures Verbal Parchment Visual Paper mashdnart nate mightyboybrian wilhei schizoform mauricedb zest-pk wonderlane

Digital MEDIA Personal computer Digital
networks Electronic World Wide Web MEDIA Telegraph Printed Telephone MEDIA Radio Written Television Movable type Physical MEDIA Printing press EXPERIENCE Cave walls Photograph Bamboo slips Motion pictures Verbal Parchment Visual Paper

Web 1.0 was “It” Web
1.0 ~2000 “IT” The first Web was Web media and content hosted locally A WEB SITE Business data Phone Television Email

~2007 The next Web was
“YOURS” and“MINE” Web 2.0 was “Ours” Facebook Delicious Flickr WordPress Google Docs My Wikipedia Pages and LinkedIn profiles YouTube NetVibes Twitter

Web 3.0 “Is” Build connections
Share knowledge Online persona Online Online persona persona Use services

Each medium “is an extension
of ourselves ... an extension of consciousness” Marshall McLuhan, 1964 Clearly Ambiguous

Intuitive MEANING Vision Symbolic Integrity
RESPECT Authenticity Emotional Discourse Presence Reflection Material SECURITY Achievement Awareness Recognition SAFETY Family Esteem Friendship Breath Confidence Intimacy Food, water Power Shelter Reproduction Sleep jenniferboyer ajawin wolfraven krislitman hamed tristanbrand esqenzo hope_gera

How can we do it?

Be dependable – anywhere, any
time, any device

Be dependable – anywhere, any
time, any device Be intuitive – simple publishing, searching, finding

Be dependable – anywhere, any
time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions

Be dependable – anywhere, any
time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive

Be dependable – anywhere, any
time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive Be personalizable – up to date feeds by interest

Be dependable – anywhere, any
time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive Be personalizable – up to date feeds by interest Be welcoming – online spaces for collaboration

Be dependable – anywhere, any
time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive Be personalizable – up to date feeds by interest Be welcoming – online spaces for collaboration Be meaningful – insight into what matters to you

FROM Powerful, universal ideas Ambivalence
to Awareness to Interest to Participation to Commitment TOWARD Personalized interactions

General Public Prospective Prospective Corporations,
Faculty & Students Foundations Sta & Families Current Current Philanthropic Faculty & Students, Partners Sta & Families Alumni & Friends

How are we doing it?

How about you?

bit.ly/wphighed

binaryape

EVOLUTION Your turn What boundaries
will you cross? Jay Collier — jcollier@bates.edu - www.BatesWeb.net