A decade ago, the higher education Web experience was segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as we students, faculty, staff, parents, and alumni moved from system to system. The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How will software like WordPress fit in? How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?

1. CROSSING WEB BOUNDARIES
With WordPress
NERCOMP WordPress University
Jay Collier • Bates College
April 8, 2010
music: granlab image: oimax

2. • Where are the boundaries?
• Why should we bridge them?
• How do we do it?
• Who is doing it now?
woodleywonderworks

3. Where are our current
Web boundaries?

4. CURRICULAR
NON-CURRICULAR

5. CLASSROOM
FIELD WORK

6. STUDENTS
ALUMNI

7. DEPARTMENTS
OFFICES

8. SYSTEM A
SYSTEM B

9. SILO 1
SILO 2
design-dog frozenchipmunk tostie14 europedistrict rberteig moriza willi,sidewalkflying

10. Why should we cross
those boundaries?

11. Digital
MEDIA
Personal computer
Digital networks
Electronic World Wide Web
MEDIA
Telegraph
Printed Telephone
MEDIA Radio
Written Television
Movable type
Physical MEDIA
Printing press
EXPERIENCE Cave walls Photograph
Bamboo slips Motion pictures
Verbal Parchment
Visual Paper
mashdnart nate mightyboybrian wilhei schizoform mauricedb zest-pk wonderlane

12. Digital
MEDIA
Personal computer
Digital networks
Electronic World Wide Web
MEDIA
Telegraph
Printed Telephone
MEDIA Radio
Written Television
Movable type
Physical MEDIA
Printing press
EXPERIENCE Cave walls Photograph
Bamboo slips Motion pictures
Verbal Parchment
Visual Paper

13. Web 1.0 was “It”
Web 1.0
~2000 “IT”
The first Web was
Web media
and content
hosted locally
A WEB SITE
Business
data
Phone Television
Email

14. ~2007
The next Web was “YOURS” and“MINE”
Web 2.0 was “Ours”
Facebook
Delicious Flickr
WordPress Google Docs
My
Wikipedia
Pages and LinkedIn
profiles
YouTube NetVibes
Twitter

15. Web 3.0 “Is”
Build connections Share knowledge
Online
persona
Online Online
persona persona
Use services

16. Each medium “is an
extension of ourselves
... an extension of
consciousness”
Marshall McLuhan, 1964
Clearly Ambiguous

17. Intuitive
MEANING
Vision
Symbolic Integrity
RESPECT Authenticity
Emotional Discourse
Presence
Reflection
Material SECURITY Achievement Awareness
Recognition
SAFETY Family
Esteem
Friendship
Breath Confidence
Intimacy
Food, water
Power
Shelter
Reproduction
Sleep
jenniferboyer ajawin wolfraven krislitman hamed tristanbrand esqenzo hope_gera

18. How can we do it?

20. Be dependable – anywhere, any time, any device

21. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding

22. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions

23. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive

24. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest

25. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration

26. Be dependable – anywhere, any time, any device
Be intuitive – simple publishing, searching, finding
Be helpful – helpful information and instructions
Be interesting – appealing, personal, immersive
Be personalizable – up to date feeds by interest
Be welcoming – online spaces for collaboration
Be meaningful – insight into what matters to you

27. FROM
Powerful, universal
ideas
Ambivalence to
Awareness to
Interest to
Participation to
Commitment
TOWARD
Personalized
interactions

28. General
Public
Prospective Prospective Corporations,
Faculty & Students Foundations
Sta & Families
Current Current Philanthropic
Faculty & Students, Partners
Sta & Families
Alumni &
Friends

30. How are we doing it?

52. How about you?

53. bit.ly/wphighed

54. binaryape

55. EVOLUTION
Your turn
What boundaries will you cross?
Jay Collier — jcollier@bates.edu - www.BatesWeb.net