SlideShare a Scribd company logo
1 of 25
From Code
to Company
Joe Colopy
CEO of Bronto
Marketing
Automation
    for
             1,000+          9 Years
             Organizations   in Business
Commerce



Software                     American
  -as-a-     125+            Tobacco
Service      Employees        Based
In Principio...
Lesson 1
Lesson 2
peace corp teaching picture




Lesson 3
peace corp teaching picture




Lesson 4
Lesson 5
Lesson 6
Lesson 7
Lesson 8
Lesson 9
Lesson 10
Ten Lessons
Ten Lessons
1. “Karate Kid” Experiences
Ten Lessons
1. “Karate Kid” Experiences
2. Cut Your Burn Rate
Ten Lessons
1. “Karate Kid” Experiences
2. Cut Your Burn Rate
3. Get Technical or Go Home
Ten Lessons
1. “Karate Kid” Experiences
2. Cut Your Burn Rate
3. Get Technical or Go Home
4. Be Ready to Change.
Ten Lessons
1. “Karate Kid” Experiences
2. Cut Your Burn Rate
3. Get Technical or Go Home
4. Be Ready to Change.
5. Embarrass Yourself ... but Launch!
Ten Lessons
1. “Karate Kid” Experiences
2. Cut Your Burn Rate
3. Get Technical or Go Home
4. Be Ready to Change.
5. Embarrass Yourself ... but Launch!
6. Prajna!
Ten Lessons
1. “Karate Kid” Experiences
2. Cut Your Burn Rate
3. Get Technical or Go Home
4. Be Ready to Change.
5. Embarrass Yourself ... but Launch!
6. Prajna!
7. Indigestion is Worse than Starvation
Ten Lessons
1. “Karate Kid” Experiences
2. Cut Your Burn Rate
3. Get Technical or Go Home
4. Be Ready to Change.
5. Embarrass Yourself ... but Launch!
6. Prajna!
7. Indigestion is Worse than Starvation
8. Different Games for Different Times
Ten Lessons
1. “Karate Kid” Experiences
2. Cut Your Burn Rate
3. Get Technical or Go Home
4. Be Ready to Change.
5. Embarrass Yourself ... but Launch!
6. Prajna!
7. Indigestion is Worse than Starvation
8. Different Games for Different Times
9. Rhyming Experiences
Ten Lessons
1. “Karate Kid” Experiences
2. Cut Your Burn Rate
3. Get Technical or Go Home
4. Be Ready to Change.
5. Embarrass Yourself ... but Launch!
6. Prajna!
7. Indigestion is Worse than Starvation
8. Different Games for Different Times
9. Rhyming Experiences
10. Know What You Are Building
Thank You!

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NCSU Computer Science -- "From Code to Company"

Editor's Notes

  1. ** Fidelity Investments: Leadership in Technology.\n** Executive Speakers Series\n** From Code to Company: Bronto Software\n** Tuesday, January 17 @ 6pm\n** 1231 EB2\n\n* Introduce self ... \n* Provide structure: (1) bronto (2) path to durham\n
  2. * Walk through each section\n* Explain business in detail\n
  3. \n
  4. Live “Karate Kid” experiences\nhttp://www.youtube.com/watch?v=ci38TBUroKY\n
  5. Cut your burn rate\n
  6. Get Technical or go home (or get technical co-founder\n
  7. ideas are cheap and change. execution is everything. iterate. iterate. iterate.\n
  8. embarrass yourself but launch\n
  9. prajna - Pranja – the ruthless ability to see things as they are versus how you would hope or wish them to be…\n\nseth godin’s book in linchpin ... “successful people are able to see the threads of the past, the threads of the future and untangle them into something manageable.”\n\n
  10. indigestion is worse than starvation\n
  11. different games at different times\nstep 0 ... searching for an idea\nsteps ... basic business model, prototype\nsteps ... helpers\nsteps ... small teams\nsteps ... leaders\nsteps ... regions ...\n
  12. Previous experience helps\n
  13. build a company ... not a transaction ... not a feature.\n
  14. \n
  15. \n
  16. \n
  17. \n
  18. \n
  19. \n
  20. \n
  21. \n
  22. \n
  23. \n
  24. if you are really lucky, you can have something that you are proud of. make a difference in people’s lives\n