1.
NEWSROOM CREATIVE
FUELING YOUR CONTENT CREATION

2.
Consistently publishing great visual content is
hard. Most projects are expensive and take weeks
or even months to complete.
CHALLENGE

3.
For some stories, doing less can be more impactful
and shareable. Keeping it concise can help your
brand be timely and relevant to the news from the
day it breaks.
GOOD NEWS

4.
You can take your time refining your evergreen
content, but some stories won’t wait for 19
stakeholders to approve the copy. Rest easy
knowing Column Five will be following trends,
pulling the most recent research, generating ideas,
and creating engaging content that’s delivered to
your inbox.
NEWSROOM CREATIVE

5.
OWNED
Optimized for your Email
Marketing, Blog Publishing, and
Social Channel Distribution
BRANDED MICRO-CONTENT:
PRIMED FOR PUBLISHING
EARNED
Journalists and bloggers love
shorter form graphics that
supplement their own content
PAID
Quickly experiment with new
approaches to native advertising
in your media buying efforts

6.
CREATIVE BRIEF
You help establish our
creative ‘sandbox’ with your
target audience profiles,
objectives, narratives,
topics, and ideas
HOW IT WORKS
EDITORIAL CALENDAR
We agree to a delivery
schedule for all assets so you
know when to expect the
content to be publish-ready
RESEARCH & PRODUCTION
Using your brand standards,
our creative team will
leverage your ideas, find
the stories worth telling,
and produce the content
POLISH & POST
We will match delivery of
your publish-ready content
to your editorial calendar.
You can even make changes
or add polish with our
platform, Visage

7.
EXAMPLES

8.
Want to learn how to tell effective stories with your data?
Ask us about our ‘Data Viz 101’ workshops for your team
WE LOOK FORWARD TO PRODUCING
INSPIRING CONTENT TOGETHER