1. Mission:
Tap employees to serve as Reputation Ambassadors and
Motivate them to be vocal advocates for the Allstate brand
Brand Ambassadors
Strategy:
• Determine key elements of the Allstate brand.
• Define how the Allstate brand could be consistently applied to written and verbal communications.
• Demonstrate brand application to internal advocates.
• Leverage advocates to take the program virally across the company.
ComBlu’s
Role:
• Craft mission; recruit business leaders as charter members
• Identify and activate core Ambassadors group
• Develop tools to sustain meaningful engagement
• Introduce social tools to accelerate adoption
Results:
• Exceeded recruitment targets within first three months of program
• Developed dynamic channel as voice of the brand
• Optimized participation, interaction and education through
Advocate Action Center

2. Are You Interested In…
• Learning more about community best practices?
• Getting a customized best practice review?
• Finding out how ComBlu can turn your communities into High Performers?
We’d love to talk!
Kathy Baughman
Kevin Lynch
kbaughman@comblu.com
312.649.1687
klynch@comblu.com
You can also check out:
• Our Website and eBooks at: ComBlu.com
• Our Blog: ComBlu.com/Lumenatti
• Twitter: @ComBlu
312.649.1687