The lesson plan uses the concept attainment model to teach students about advertising. It presents examples and non-examples of advertising to help students identify the concept. Students are shown flash cards and must determine if each example fits the unknown concept. After discussing the examples, students correctly infer that the concept is advertising. To test their understanding, students then provide their own examples of advertising and non-examples. The lesson concludes by having students explain how they arrived at the concept of advertising through analyzing the examples and non-examples presented.

1. LESSON PLAN ON CONCEPT ATTAINMENT MODEL
Name of the teacher :Anju Paulose
Name of the school :Govt GHSS, Adoor
Subject :Business Studies
Unit :Marketing Management
Topic :Advertising
Date :22.07.2014
Standard :
Strength :52/58
Average age :17 years
Duration :45mts
Instructional Effect
Nurturant Effect
Support system
1.Analysis of various activities leading to advertising
2. Attain the concept pf advertising.
Develop habit of independent thinking
Flash card showing examples and non-examples of advertising.
PHASES TEACHER ACTIVITY EVALUATION
Phase 1:Presentation
of data and
identification of
concept
I have an particular idea in my mind. Now ,I
am going to present the idea. If it is one that
have in my mind, I will say ‘yes’. If not I will say
‘no’. While I show these you should carefully
observe the nature of each and find what
idea, I am having in my mind, ok.
Showing flash cards and saying look at these,
this is an idea in my mind.
“VISWASAM ATHALLE ELLAM”
Yes, this is an example for the idea in my
mind. Then teacher shows another flash card
and says
“RBI REDUCES REPO RATE”
No, this is not an example for the idea in my
mind.
“SLOW AND STEADY WINS THE RACE”
No, this is not an example for the idea in my
mind.
“BEAUTY MEANS QUALITY”
Yes,this is an example for the idea in my mind.

2. Phase 2: Testing the
attainment of concept.
No, this is not an example for the idea in my
mind.
Yes, this is an example for the idea in my
mind.
Teacher asks the students can you infer the
idea in my mind from these examples. ‘Good’.
Now I will say a few examples you have to say
‘Yes’ or ‘No’.
Very good, tell me what you have inferred
from the examples.
Yes, you are absolutely right and teacher gave
them more explanation on advertising.
Teacher asks, can you find a few more
examples for advertisement.
YES
NO
YES
NO
YES
NO
Generalises replies
that students has an
idea about
advertisement.
Verifies and gives
examples.
“KOLKATA KNIGHTRIDERS WON THE
MATCH”
“THE QUEEN OF SILKS -SEEMATTI”
“AN IDEA CAN CHANGE YOUR LIFE”
“K V KAMMATH JOINS INFOSYS AS NEW
CHAIRMAN”
“WHEREEVER YOU GO I AM THERE”
“VISWANATHAN ANAND IS THE WORLD
CHESS CHAMPION”
“BUY 2 CHANDRIKA SOAP AND GET ONE
FREE”
“GOVERNMENT INCREASED PETROL
PRICE”
“Advertisement is any paid form of non
personal presentation and promotion
of ideas, goods or services of an
identified sponser”

3. Phase 3: Analysis of the
thinking strategies.
Can you explain how you arrived to the
concept ‘advertisement’? Teacher instructs
the students to discuss on it. Teacher clarifies
the doubts of the students and concludes the
lesson.
Students discuss and
explain the way of
attaining the concept
FOLLOW UP ACTIVITIES 1. Write a note on advertising?
2. Give some examples of advertising?