1. Presenting today:
Melisa Díaz Acuña
Campaign Analyst

2. What design and
content changes
have worked well
for PRTC?

3. - Main Design Changes:
Old Site
New Site

4. 21.46%
251,621 people visited this site through
the mobile
site
Unique Visitors: + 130.43%
251,621 vs 109,196
Visits: + 123.54%
301,630 vs 134,930
Pageviews: + 37.23%
1,294,072 vs 942,973
Pages/Visit: -38.63% % New Visits: + 4.31
4.29 vs 6.99 81.67% vs 78.29%

5. - Main Design Changes: Menu
OLD MENU
NEW MENU

6. - Main Design Changes: Menu • Most watched Videos
Significant source More than 470 hours
to build our own of videos and
Database:
79,846 photos have • Favorite Photos
547 users have been viewed
already created
their own
account
Events, before called Entertainment, is now 95.77% (223,427 Visits)
more visible , and has been visited 23% more
times than /entertainment (17,240 vs 13,962) 3.52% (8,211 Visits)
• Most visited event
0.45% (1,059 Visits)
Get tickets for “Coors Light Indie Fest 2012” (April 14)

7. - Main Design Changes: Offers
OLD MENU
NEW MENU
The Section Deals changed its name to
Offers, generating a positive visual
impact on users of the site. In fact
/Offers has been viewed 36% more
times than /Deals
(43,791 vs 32,205)

8. - Main Design Changes: “Download” banner
OLD BANNER NEW BANNER The “Download”
banner has been
also updated. The
daily average
downloads has
increased from 52
to 69.
The App “Puerto Rico Pocket Guide” has been
installed 3,896 times and updated 1,221
times since the website was improved,
being 87% of the users from United States.

9. - Main Design Changes: Booking Engine
The static Booking engine was As consequence, the use of this
replaced by an expandable. element decreased by - 81.49%
OLD BOOK NOW NEW BOOK NOW

10. Conclusions Our Recommendations
- My Account: Is helping to build our own - Include other mandatory fields in the
Register Form, such as, nationality, country
Database that could be helpful in future
of residence, birthday, in order to create
campaigns.
a more complete database.
- Gallery: “Museo de Arte de Ponce” is - Videos may not play automatically when
the most watched video, but it also is the entering the gallery.
first video that is automatically displayed - Add more photos of wonderful beaches.
when entering the gallery.
- Events / Offers: The sections have
been renamed, producing a big impact - Consider the impact of a good section name.
on the users
- Booking Engine: The use of this - Review the design of this element.
element has declined.