This full report (116 pp., PDF) for the Asia-Pacific Communication Monitor (APCM) 2017/18 is based on a survey of 1,306 communication professionals working in companies, non-profits, governmental organisations and agencies across 22 countries in the region (including China, Hong Kong, India, Thailand Vietnam, Malaysia, Indonesia, Singapore, Philippines, New Zealand, Australia and many more).
The bi-annual study is part of the global Communication Monitor series, which provides valuable insight into the communication industry and its future, assessing the impact of digital technologies, social media, mobile communications, and the need for strategic focus to align communication outcomes to organizational goals.
The APCM 2017/18 examined five areas: (1) organisations (their structure and country or countries of operation); (2) communication professionals (their demographics, role, experience, etc.); (3) the situation in which they operate (practices, skills, job satisfaction, etc.); (4) the communication department (its role, influence and performance); and (5) perceptions of the future (importance of channels, value contribution, etc.).