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The 2018/19 edition of the Latin American Communication Monitor (LCM) is based on responses from 1,165 public relations and communication management professionals representing 19 countries of the subcontinent. Since 2014, the LCM has become the largest study of the profession in Latin America and each edition has had greater participation and relevance. It is organized by the European Public Relations Education and Research Association (EUPRERA) together with the Spanish Association of Communication Managers (Dircom) and Fundacom as a strategic partner.
This third edition (2018-2019) includes questions about the challenges
and trends that impact the field of strategic communication, such as the phenomenon of fake news; the provision of strategic information to senior organizational executives; indicators of organizational leadership and culture; work engagement and trust; work practices, stress and job satisfaction; and the characteristics of excellent departments and professionals.
The objective of the project in Latin America is to improve the knowledge of professional practice, evaluating trends to analyze the changes taking place in the sector. At the same time, the research aims to make visible the role of Spanish and Portuguese speaking communicators in the world and thus empower professionals within their organizations, as well as sector associations within their social environment.
The study is carried out by a group of researchers from eleven prestigious universities, under the academic direction of Dr. Ángeles Moreno from the Universidad Rey Juan Carlos (Spain) and Dr. Juan Carlos Molleda, from the University of Oregon (USA) and the executive direction of Dr. Alejandro Álvarez Nobell from the Universidad Nacional de Córdoba (Argentina).
Full information about the LCM is available at www.latincommunicationmonitor.com
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