Presentation to Investor Relations officers, corporate secretaries, and lawyers on "Digital Disclosure", the use of social media by publicly listed companies. Sponsored by Valiant Trust, Kingsdale Shareholder Services, and communicatto.
3. What is social media? Social media is an umbrella term for a wide variety of collaborative web-based software tools that encourage sharing and conversation
4. Social media basics Cocktail party metaphor General categories of social media sites are: Social Networking (Facebook, MySpace) Video (YouTube, Vimeo) Photos (flickr, twitpic) Audio (podcasts on iTunes) Blogging (hosted service versus free consumer-grade) Micro-blogging (Twitter, Yammer)
14. Social Media Adoption Curve collaboration relationships participation broadcast take value -> add value observation education 1-way -> 2-way social media experience November 2008