A rapid presentation describing about Search Engine Optimization, Search Engine Marketing & Pay Per Click Marketing.

1. A
Complete Online Marketing
PRESENTATION

2. SEM, SEO and PPC:
Some Basics

3. Over the years increasing number of people view
search engine marketing as paid search. Search
engine marketing agencies in Sydney believe that
this perception is due to the reason that people do
not consider SEO as part of SEM. This is a wrong
perception.

4. Types of Listings
There are two ways of listings:
•Organic or Natural Listings
•Paid Search

5. What is Organic or Natural
Listings?
The results that you obtain by
searching with a keyword on
Google, Bing or any other reputed
search engines is known as natural
or organic listings. The results that
are paid are specified as
advertisements or sponsored links.
You cannot ask for favour in the What is Paid Search?
search results by paying money in
case of organic listing. Search engines have a provision
for listing a website on the SERP
(Search Engine Results Page)
ahead of organic listing. This
service is available by paid means.
Such listings are also marked as
paid or sponsored links. This type
of listing is also referred as CPC
(Cost-Per-Click) or PPC (Pay-Per-
Click).

6. Types of Search
Engine Marketing
SEO (Search Engine
Optimisation)
SEM (Search Engine
The practice of increasing the
Marketing)
rank of natural listings is
known as SEO. Search engine Paid Search
marketing agencies in Sydney SEM deals with paid as
employ number of tools and well as organic listings. In
techniques for optimising a fact, this is an umbrella What would you do if you
page. term that includes SEO fail to gain rank for your
and other techniques of website if after every
gaining search engine attempt to optimise the
page fails? Paid search
rankings. could only be the option
available to you.

7. A Question Worth Asking

8. Are Paid SEOs Still SEOs?
Competition has been on the rise. When you
are trying to gain rank for your website you
have to your website need to compete with
number of other such websites. As a result
of this intense competition many Search
Engine Marketing agencies in Sydney are
technical the help of paid means to gain the
ranking of natural listings. Many experts
consider this practice as a SEO technique
while differ from the view. The safer way
would be to put this trend under the scope
of SEM.

9. About
Complete Online Marketing helps business
owners who struggle to establish and
market themselves online, through
strategy sessions to online marketing
methods. COM help businesses succeed
online resulting with the generation of
more leads and sales online.
www.completeonlinemarketing.com.au
National hotline
(For Australia) 1300 14 81 86