Email marketing is a powerful tool to marketing your IT managed service business. If it isn’t done in a responsible manner, your marketing programs can backfire if they are viewed as SPAM. During a CompTIA webinar presented by Dan Shapero, founder, ClikCloud, learn how to use consistent and targeted email marketing programs to grow your managed IT services and cloud services business.

1. Digital Marketing Webinar Series–
Leveraging Email Marketing to Grow Your IT
Service Business
July 24, 2013

2. Turnkey Digital Marketing Service
• Websites
• Blogs
• Email Marketing
• HootSuite Partner
• Google Engage Agency
Founder
ClikCloud
Digital Marketing
www.clikcloud.com
• CompTIA BOD 2008 – 2011
• SVP/EVP Kaseya 2006 – 2011
• 20 Year Technology Industry Veteran
• Contributing Writer SMB Nation & CRN

3. ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly Newsletter
• Hosting & Web Analytics Included
• Pay-per-click Ad Management
Attendee Offer:
Free Go to Market Consultation
Email: info@ ClikCloud.com
Subject: ”consultation”
“As an MSP, it is awesome to have
an expert in the field looking at our
pay-per-click conversions, SEO and
all aspects of this key marketing
component."
Fernando Eizaguirre
President, Seattle based ITMOX
For More Info visit:
ClikCloud.com/CompTIA

4. Agenda
• Evaluating Email Tools
• Listing Building Techniques
• Creating Compelling Content
• Analyzing Statistics and Metrics

5. Email Marketing Objectives
Educational
Informational
Sales Leads
Operational
Support your Brand

6. Email Marketing Tools

7. Evaluation Criteria
• List Management
• Templates
• Reporting
• Social Media
Integration
• RSS Support

8. Popular Email Marketing Tools
• Campaigner
• Constant Contact
• Exact Target
• Mail Chimp
• Vertical Response
• Other

9. List Building Techniques

10. Permission Based Email
• What is spam?
– Unsolicited commercial
bulk email
– Any correspondence
that is UNWANTED
– Unsolicited Email
Advertizing or
Promotion

11. CAN-SPAM Act
• CAN-SPAM defines a "commercial electronic
mail message" as "any electronic mail
message the primary purpose of which is the
commercial advertisement or promotion of a
commercial product or service (including
content on an Internet website operated for
a commercial purpose)." It exempts
"transactional or relationship messages."

12. Permission Based Lists
• Your mailing list must
be permission based!
– Clients
– Prospects
– Suspects
– Website opt-in
• Never buy a list and
add to your mailing list.

13. Creating Compelling Content for
Newsletters and Campaigns

14. Email Marketing Message
• Articles
• Informational Offers
• Trial Services
• Featured Services
• News
• Event Invitations
• Educational Offerings
14

15. Tips for Success
• Send from “a person”
• Focus on your subject line
• Go easy on images
• Downgrade to text
• Avoid “Free” & “$”
• Always link back to your
website or blog
• Integrate your social media
services
• Include your unsubscribe
links
• Don’t abuse your lists

16. Newsletter Anatomy
• Social Media Links
• RSS Feed from Blog
• Offer & Features
Service
• Footer w/ Address &
Unsubscribe Links

17. Measuring Results

18. ?Source=Email
• List Size
• Open Rates
• Click Through Rates
• Opt Out Rates
• Opt In Rates
• Bounces
• Forwards
• Conversion Rates

19. Email Marketing Performance

20. Summary
• Understand Your
Objective
• Build Lists Using
Permission Based
Practices
• Include Quality Content
and Meaningful Offers
• Monitor and Analyze
Results
20

21. ClikCloud Overview
Pay-as-you-go
Digital Marketing Service
• Custom Tailored Website
• Bi-Monthly Blog Content
• Monthly Newsletter
• Hosting & Web Analytics Included
• Pay-per-click Ad Management
Attendee Offer:
Free Go to Market Consultation
Email: info@ ClikCloud.com
Subject: ”consultation”
“As an MSP, it is awesome to have
an expert in the field looking at our
pay-per-click conversions, SEO and
all aspects of this key marketing
component."
Fernando Eizaguirre
President, Seattle based ITMOX
For More Info visit:
ClikCloud.com/CompTIA

22. Your IT Industry Association
Get this recorded webinar at www.comptia.org:
Digital Marketing Series: Leveraging Email
Marketing to Grow Your IT Service Business
Register for future webinars at:
www.comptia.org/events/webinars