5. October 1-3, 2008 Moscone West Convention Center, San Francisco
Copyright 2008. Show produced by interact365. 5
6. 2008
Wednesday, October 1, 2008
Room Number 2006 2008
9:00 - 10:00 am
10:00 - 10:30 am
Igniting a Killer Viral How to Make International
10:30 - 11:45 pm Marketing Campaign Selling Profitable
11:45 - 12:15 pm
12:15 - 12:45 pm
12:45 - 1:00 pm
Retail Email: Leaving Customer Lifetime Value: What It Is, Why
1:00 - 2:15 pm Money in the Inbox It Matters and What You Should Do Differently
2:15 - 3:00 pm
Killer Tactics for Seasonal Advanced PPC: What It Is,
3:00 - 4:15 pm and Event-Driven Sales How to Avoid the Pitfalls
4:00 - 6:00 pm
4:30 - 5:00 pm
Thursday, October 2, 2008
Room Number 2006 2008
9:00 - 10:00 am
10:00 - 10:30 am
Merchandising Techniques
10:30 - 11:45 pm Fraudulent Trends and What to Do About Them
That Increase Sales
11:45 - 12:15 pm
12:15 - 12:45 pm
12:45 - 1:00 pm
Site Security: What to Check, Beating the Big Boys:
1:00 - 2:15 pm How to Remedy Common Problems How to Compete on a Shoestring Budget
2:15 - 3:00 pm
Managing Brands in an Era
3:00 - 4:15 pm What If: Questions You Should Be Asking
of Customer Empowerment
Friday, October 3, 2008
Room Number 2000 2002
9:00 - 10:15 am Who's Choosing Which Payment Options and Why Why Drop Shipping Makes Dollars and Sense
10:15 - 11:45 am Social Media Metrics Navigating the Online Advertising Maze
Keynote: Finding Your Own Path to Success
11:45 - 1:00 pm Holly Eve Suttman, Founder, black & light co
1:00 - 2:15 pm Video Marketing: Tips, Tools, Techniques, Traps Behavorial vs. Contextual Targeting
2:15 - 3:30 pm Secrets of Effective Blogging Beyond PPC: What's Next in Online Advertisin
6 www.onlinemarketworld.com
7. October 1-3, 2008 Moscone West Convention Center, San Francisco
2014 / 2016 2018 2020
Keynote: Growing a Brand in Times of Change
Kathy Ireland, CEO, Kathy Ireland Worldwide
Marketing Tips that Drive Sales
Paid vs. Organic Search Optimizing Your Presence on eBay Web Design for Higher Conversion
Keynote: Why Now is the Best Time to Sell Online
Marsha Collier, Author, eBay for Dummies Series
Search Engine Optimization -
Get Found Online or Get Left Behind!
Top 10 Search Marketing Mistakes Improving Social Media Marketing Effectiveness The Tightwad's Guide to Usability Testing
How to Manage Sales and
Use Taxes and Increase Margins
Affiliate Marketing: What's Working, What Isn't Managing Online Marketing Disconnects Seven Deadly Sins of Site Design
Five Things You Need to Know Leveraging the Market Aggregators
About Online Lead Generation
2014 / 2016 2018 2020
Keynote: Creating an Online Sensation
Tony Hsieh, CEO, Zappos.com
Eight Innovative Strategies to
Turn Browsers into Buyers Elements of Stylish Email Design
Web site Conversion: Small Changes
Multichannel Brand Management Best of Web 2.0 in B2B and B2C
That Make a Big Difference
Web Analytics Glory in Just 30 Minutes:
Measure More Than Clicks
Eight Laws of eCommerce
Campaign Optimization: Measuring
Social Networks: Reality vs. Hype The Truth About Local Search Ads, Search and Email
Are Free Returns a Strategic Advantage?
Mobile Marketing: Adding Mobile
Landing Page Testing Best Practices Improving B2B Marketing Effectiveness
to the Social Marketing Mix
2006 2008 Special Programs
Streamlining the Checkout Process Turn Marketing On! Symposium Wednesday
PeSA / ECMTA 10am - 5pm
Room 2024
eCommerce “Must Haves” and “Should Haves” Thursday
for the Small, Medium, and Growing Business Reputation Management on the Wild, Wild Web
Flashecom Symposium 1pm - 5pm
Room 2022
How Product Ratings and Reviews
How to Choose the Right Technology Partner Friday
Affect Branding, Sales and Returns
Best Practices in eCommerce Implementations - Turn Marketing On! 9am - 10:30 am
Whether In-House, Licensed, On-Demand How to Build Customer Communities
Room 2008
or a Hybrid eCommerce Implementation
Copyright 2008. Show produced by interact365. 7
11. October 1-3, 2008 Moscone West Convention Center, San Francisco
Advertising Track
Branding and Merchandising Track
Copyright 2008. Show produced by interact365. 11
15. October 1-3, 2008 Moscone West Convention Center, San Francisco
Search Track
Site Design Track
Copyright 2008. Show produced by interact365. 15
16. 2008
Social Media Track One
Social Media Track Two
16 www.onlinemarketworld.com
17. October 1-3, 2008 Moscone West Convention Center, San Francisco
Technology Track
Special Events
Copyright 2008. Show produced by interact365. 17
18. Verify Addresses Before You Ship or Mail
Eliminate costly data entry errors, reduce undeliverables
Are data entry errors during checkout taking a bite out of profits? BEFORE
Integrate the Data Quality Suite into your online shopping cart and
john smith iii phd
prevent incorrect, incomplete or fraudulent delivery addresses, email melissa data corp.
addresses and phone numbers from entering your database in the first 22382 Empresa 92688
7145895200
place. john@800miAL.con
• Validate and correct addresses in real-time AFTER
• Ensure accurate delivery and billing information Melissa Data Corp.
• Reduce undeliverable goods and shipping costs John Smith III PhD
• Save time in data entry 22382 Avenida Empresa Ste 100
Rancho Santa Margarita, CA 92688-2112
• Improve customer relations
949-589-5200
John@melissadata.com
Delivery Indicator: Business
*Highlights indicate added and/or corrected data.
Available as
Web service
or APIs NCOALink
Web Service
available
Visit us at Booth 307,
Online Market World - San Francisco
Get FREE TRIAL at:
19. Your premier inside source for
direct mail trends and analysis! insidedirectmail.com
Strategies and solutions
A privately circulated newsletter for list
for profitable direct professionals and mailers
marketing.
TargetMarketingMag.com
Weekly Circulation: 28,000+
targetmarketingmag.com/tipline
Twice Weekly Circulation: 30,000+
businesscommonsense.com
Devoted exclusively to
the business of Weekly Circulation: 50,000+
multichannel commerce! emarketingandcommerce.com/eweekly
CatalogSuccess.com
Weekly Circulation: 14,000+
catalogsuccess.com/ideafactory
Twice Monthly Circulation: 5,000+ Bi-weekly Circulation: 7,500+
catalogsuccess.com/cornerview bookbusiness.com/enews
Offering extensive coverage
of every facet of Weekly Circulation: 10,000+ Monthly Circulation: 8,500+
e-marketing and commerce. fundraisingsuccess.com/enews whosmailingwhat.com
emarketingandcommerce.com
Weekly Circulation: 7,500+
pubexec.com/enews
The best source of competitive direct mail
intelligence! Search direct mail pieces by mail category, month mailed, mailer
Provides multichannel name and format. Sign up today at whosmailingwhat.com
publishing solutions Who’s E-Mailing What! Archives:
important to all magazine New for 2008!
publishing executives. The most powerful
PubExec.com database on direct mail ever created. Visit majormailers.com
A directory of direct marketing creative
services, writers, designers and consultants. Order copies
online at targetmarketingmag.com/bookstore
Discover the one-stop shop for direct
Provides fundraising marketing resources. Visit The Bookstore at
targetmarketingmag.com/bookstore
professionals with
strategies for effective
campaign management.
FundRaisingSuccessMag.com The publishing industry’s annual, live event
providing practical, strategic insights for
magazine, book and online publishing
executives. March 23-25, 2009 at the
Marriott Marquis in New York City. If you
The industry’s #1 serve the publishing industry in any way,
you’ll want to exhibit at this year’s show.
information source,
Brought to you by Publishing Executive
covering technologies and and Book Business magazines.Visit publishingbusiness.com
people making a difference
in book publishing.
BookBusinessMag.com North American Publishing Company
1500 Spring Garden St., 12th Floor, Philadelphia, PA 19130-4094
29. October 1-3, 2008 Moscone West Convention Center, San Francisco
Copyright 2008. Show produced by interact365. 29
30. Articles. Blogs.
Newsletters.
Podcasts.
Independent
help for your
ecommerce
business.
P R A C T I C A L E C O M M E R C E . C O M
31. Cut Costs
In two easy steps:
1. Lock down the office supplies.
2. Replace expensive shipping carriers
with the U.S. Postal Service and
Endicia Internet Postage.
Try Endicia FREE for 30 days
at no obliga on!
Visit Endicia at booth #114 to
learn how we can help you
rethink your shipping.
The days of excess are over. Sending packages by other carriers can cost up
to 3 mes more than shipping with the U.S. Postal Service® using Endicia®
Internet Postage. So, think before you call that carrier. While you’re at it, shipping.
rethink your
go easy on the office supplies. Ques ons? Visit us at booth #114 or Helping you
www.endicia.com
