This document provides an overview of consumer purchasing strategies and resolving consumer complaints. It discusses factors that influence consumer buying, practical purchasing strategies like comparison shopping and understanding warranties. It also outlines a research-based approach to purchasing a car, including pre-shopping activities, evaluating alternatives, determining purchase price, and post-purchase activities. Finally, it describes steps to take to resolve consumer complaints, such as returning to the place of purchase, contacting consumer agencies, or taking legal action through small claims court or class action suits.