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Smart and Connected Urban Mobility
 Concept and Examples in Korea

              Tony Kim
             Cisco IBSG




             SUPPORTED BY:
Today’s of Urban Mobility
Challenges
 Urban populations are expanding at a high rate, and ownership and
  usage of road motor vehicles is growing much faster than
  transportation systems and services have been able to adapt
 Cities often devote 15% to 25% of their annual expenditures to their
  transport systems to improve inefficiencies of urban transport
  systems
 However, traffic flows varies even more rapidly, creating or worsening
  severe traffic problems
 The consequent increase in traffic volumes and road congestion has
  caused substantial adverse impacts: traffic delays, declining service
  levels despite increasing investments, air pollutions and carbon
  emissions, and increased energy consumptions.
     Unnecessary costs in transportation of Seoul (per year)
     Congestion – Seoul:7B USD, Metropolitan Area:15B USD
     Air Quality – 10B USD, Other Environment Cost 4B USD


                                                                           2
Today’s Urban Mobility
  Desirable Future State

            Before                                After

                                       Reasonable Target Goals
Ineffective Policies
                                       Public Transportation Share (up to 75%),
Public Transport? Personal Vehicles?   New Transport Modes (PRT, SLRT, etc.)




Inconsistent Transport Policy and      Measurable and Consistent
                                       Performance Evaluation for Continuous
Performance Evaluation                 Improvement



                                       Maximum utilization of existing transport
Inadequate implementation of           assets,
                                       Low cost public transportation,
ad hoc-based ITS policies
                                       Efficient and smart parking



                                                                                   3
Smart Connected Urban Mobility
Trends
              Present                      Changing Future
  Vehicle-Oriented Space             Human-Oriented Space
  Supply (Capacity) based            Balance of Supply and Demand
  Government driven, wired           Public-Private Partnership,
   infrastructure                      Wireless/Ubiquitous infrastructure
  Managing Traffic and Congestion    Managing Carbon Footprints
  Dedicated infrastructure           Open, Architecture Service
                                       Platform
  Provider-centric, limited
   information service                Citizen-centric multi-channel
                                       information service




                                                                            4
Smart Connected Urban Mobility
         Framework
                                                  Smart Transport Demand Mgmt
                                                                                                  Less Traffic Volume
                                             • Green mobility by smart work                       Less Vehicle
                                               centers at connected                                Kilometers Traveled
 Better Travel Experience                     transportation hubs                                Less Use of Energy
 Modal Shift Avoidance to                   • Effective reduction of traffic                     Less Use of Land
  Private Cars                                 volumes to and forth city centers
 Improved Asset Utilization
 Increased Public
  Transport Volumes

 Eco-Transport Modes                                                                                             Carbon Footprint Mgmt
                                            City-w ide Smart Smart Hub
                                            Work Program Smart Community       Travel
• Eco-friendly new                                           Centers           substitutes                      • Personal mobility carbon
  transport modes: e-Cars,                                                                     Green Routes
  e-Bikes, BRT, Bus-only
                                New Eco-
                                Transport Modes
                                                   Smart + Connected                           by PTA             footprint management
                                                                                                                • Mobile AR Features for
  lane, PRT, SLRT…                                   Urban Mobility                                               rapidly increasing smart
• Increase the share of              Healthy and Low                                         Citizen              phones
  public transportation up           Carbon                                                  Engagement
                                                                                             (EcoMap)
  to 75%                                        Traffic flow and Dynamic time/distance
                                                Location track   based tax and charging
                                                                                                               Improve Citizen Satisfaction
                                                                                                                and Carbon Reduction
                                                  Smart Traffic Control                                         Potential
      Reduce Unnecessary Time                                                                                 Enhance Individual Choice
       Consumption On the Road                    • Traffic flow tracking and                                   and Citizen Empowerment for
      Less Vehicle Kilometers Traveled             Location-based service                                      Work and Life Balance
      Less Traffic Congestion                    • Location, Time, and                                        Increase Use of Eco-friendly
      Avoidance of the need to add road            Distance based dynamic                                      Transport Modes
       capacity                                     tax and road pricing
                                                                                                                                         5
Smart Connected Urban Mobility
Busan, Korea Example


                                                      Meeting
                                         Work         Space   TelePresence Community
                                 Smart   Space                              Space
                                                                                Integration
                                Transfer                                             into
                       Smart                          Smart Community
                      Transit                                                    EcoMaps
                      Center                                   Platform
                                                                                                           Carbon
              Smart                                                                                        Mileage
                                                                Broadband
              Public                                                                    Mobility
             Station      Bike & Ride, Wi-Fi                              Cell ID
                                              S+C
                                                                                        Carbon               Personal
 MIT                      Park & Ride                                                                         Mobility
Green       Green                            Urban                                     Footprint              Carbon
Wheel       u-Bike          to Public Wi-Max Mobility                       GPS                              Footprint
                                                                                      Management
          Connected          Transit
                                                           USN (CCTV, Sensors,
            Subway                                         RFID, DSRC, Zigbee)                            Personalized
                 Smart                                                                                       Green
               Payment                         Intelligent Transportation                                   Routes
                      Smart                                                                          Location-
                     Parking                             System                                       Based
                                  Smart                                                              Services
                                Enforcemen                                          Info. Service,
                                                   VMS,                             Broadcasting ,
                                     t             Real- Intelligent Traffic         Call centers
                                                   time    Monitoring &
                                                  Routing     Control

                                  Main
        Parking Lot             Controller
                        VMS                    Converter
                      IP Cam    HUB
                                         OBU      RSE

                                                                                                                         6
Smart Connected Urban Mobility
  Principles: Smart Connected Urban Mobility
 Allows people and goods to move intelligently
  and safely while respecting the environment       Key Element of Clean
 Vitalizes cities and economies creating a new       and Healthy City
  culture of healthy urban living
 Utilizes the network as the urban services
  platform for provisioning innovative services
  to Citizens, Agencies, and Private Sector
  stakeholders
 Enables cities to give more power of choice
  into the citizen’s hands, along with gives more
  power of human and transport asset
  management
 Enables cities to maximize investment,
  continuously improve offerings over time, and
  encourage the utilization of alternatives to
  road travel, whether smart work or eco-
  friendly transportation options
                                                                       7

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Tony Kim - Smart and Connected Urban Mobility: Concept and Examples in Korea

  • 1. Smart and Connected Urban Mobility Concept and Examples in Korea Tony Kim Cisco IBSG SUPPORTED BY:
  • 2. Today’s of Urban Mobility Challenges  Urban populations are expanding at a high rate, and ownership and usage of road motor vehicles is growing much faster than transportation systems and services have been able to adapt  Cities often devote 15% to 25% of their annual expenditures to their transport systems to improve inefficiencies of urban transport systems  However, traffic flows varies even more rapidly, creating or worsening severe traffic problems  The consequent increase in traffic volumes and road congestion has caused substantial adverse impacts: traffic delays, declining service levels despite increasing investments, air pollutions and carbon emissions, and increased energy consumptions. Unnecessary costs in transportation of Seoul (per year) Congestion – Seoul:7B USD, Metropolitan Area:15B USD Air Quality – 10B USD, Other Environment Cost 4B USD 2
  • 3. Today’s Urban Mobility Desirable Future State Before After Reasonable Target Goals Ineffective Policies Public Transportation Share (up to 75%), Public Transport? Personal Vehicles? New Transport Modes (PRT, SLRT, etc.) Inconsistent Transport Policy and Measurable and Consistent Performance Evaluation for Continuous Performance Evaluation Improvement Maximum utilization of existing transport Inadequate implementation of assets, Low cost public transportation, ad hoc-based ITS policies Efficient and smart parking 3
  • 4. Smart Connected Urban Mobility Trends Present Changing Future  Vehicle-Oriented Space  Human-Oriented Space  Supply (Capacity) based  Balance of Supply and Demand  Government driven, wired  Public-Private Partnership, infrastructure Wireless/Ubiquitous infrastructure  Managing Traffic and Congestion  Managing Carbon Footprints  Dedicated infrastructure  Open, Architecture Service Platform  Provider-centric, limited information service  Citizen-centric multi-channel information service 4
  • 5. Smart Connected Urban Mobility Framework Smart Transport Demand Mgmt  Less Traffic Volume • Green mobility by smart work  Less Vehicle centers at connected Kilometers Traveled  Better Travel Experience transportation hubs  Less Use of Energy  Modal Shift Avoidance to • Effective reduction of traffic  Less Use of Land Private Cars volumes to and forth city centers  Improved Asset Utilization  Increased Public Transport Volumes Eco-Transport Modes Carbon Footprint Mgmt City-w ide Smart Smart Hub Work Program Smart Community Travel • Eco-friendly new Centers substitutes • Personal mobility carbon transport modes: e-Cars, Green Routes e-Bikes, BRT, Bus-only New Eco- Transport Modes Smart + Connected by PTA footprint management • Mobile AR Features for lane, PRT, SLRT… Urban Mobility rapidly increasing smart • Increase the share of Healthy and Low Citizen phones public transportation up Carbon Engagement (EcoMap) to 75% Traffic flow and Dynamic time/distance Location track based tax and charging  Improve Citizen Satisfaction and Carbon Reduction Smart Traffic Control Potential  Reduce Unnecessary Time  Enhance Individual Choice Consumption On the Road • Traffic flow tracking and and Citizen Empowerment for  Less Vehicle Kilometers Traveled Location-based service Work and Life Balance  Less Traffic Congestion • Location, Time, and  Increase Use of Eco-friendly  Avoidance of the need to add road Distance based dynamic Transport Modes capacity tax and road pricing 5
  • 6. Smart Connected Urban Mobility Busan, Korea Example Meeting Work Space TelePresence Community Smart Space Space Integration Transfer into Smart Smart Community Transit EcoMaps Center Platform Carbon Smart Mileage Broadband Public Mobility Station Bike & Ride, Wi-Fi Cell ID S+C Carbon Personal MIT Park & Ride Mobility Green Green Urban Footprint Carbon Wheel u-Bike to Public Wi-Max Mobility GPS Footprint Management Connected Transit USN (CCTV, Sensors, Subway RFID, DSRC, Zigbee) Personalized Smart Green Payment Intelligent Transportation Routes Smart Location- Parking System Based Smart Services Enforcemen Info. Service, VMS, Broadcasting , t Real- Intelligent Traffic Call centers time Monitoring & Routing Control Main Parking Lot Controller VMS Converter IP Cam HUB OBU RSE 6
  • 7. Smart Connected Urban Mobility Principles: Smart Connected Urban Mobility  Allows people and goods to move intelligently and safely while respecting the environment Key Element of Clean  Vitalizes cities and economies creating a new and Healthy City culture of healthy urban living  Utilizes the network as the urban services platform for provisioning innovative services to Citizens, Agencies, and Private Sector stakeholders  Enables cities to give more power of choice into the citizen’s hands, along with gives more power of human and transport asset management  Enables cities to maximize investment, continuously improve offerings over time, and encourage the utilization of alternatives to road travel, whether smart work or eco- friendly transportation options 7