Crea il tuo assistente AI con lo Stregatto (open source python framework)
Urban Mobility Innovation: Cisco Pavilion Showcase Session, 18th June 2010
1. Urban Mobility Innovations
Speakers
Tony Kim
Senior Manager, Public Sector–Asia Pacific,
Internet Business Solutions Group, Cisco
Bas Boorsma
Director, Internet Business Solutions Group, Cisco
Dr Hyuk Je Kwon
General Manager, Busan Metropolitan Corporation
2. Smart Urban Mobility Trends
Present Changing Future
Vehicle-Oriented Space Human-Oriented Space
Supply (Capacity) based Balance of Supply and Demand
Government driven, wired Public-Private Partnership,
infrastructure Wireless/Ubiquitous infrastructure
Managing Traffic and Congestion Managing Carbon Footprints
Dedicated infrastructure Open, Architecture Service Platform
Provider-centric, limited information Citizen-centric multi-channel
service information service
1/15
3. Smart Connected Urban Mobility
Smart Transport Demand Mgmt
• Green mobility by smart work
centers at connected
transportation hubs
• Effective reduction of traffic
volumes to and forth city
centers
Eco-Transport Modes Carbon Footprint Mgmt
City-wide Smart Smart Hub
Work Program Smart Community Travel
• Eco-friendly new transport Centers substitutes • Personal mobility carbon
means: E-bikes, BRT, Bus- New Eco-
Transport Modes
Smart + Connected Green Routes
by PTA footprint management
only lane, PRT, LRT • Mobile AR Features for
• Increase the share of public Urban Mobility rapidly increasing smart
transportation up to 75% Healthy and Low Citizen phones
Carbon Engagement
(EcoMap)
Traffic flow and Dynamic time/distance
Location track based tax and charging
Smart Traffic Control
• Location, Time, and Distance
based dynamic tax and road
pricing
• Traffic flow tracking and
Location-based services
2/15
4. Projected Benefits example
Traffic Avg Carbon
Volume Traffic Reduction Smart Connected
Smart Traffic Control
Reduction Speed
Urban Mobility
Basic Element of Clean and
Healthy City
13.7% 5.42% 16.0%
Smart Transport
Demand Management
3.68% 1.81% 5.0%
Eco-Transport Modes
Carbon Footprint Mgmt
23.9% 24.6% 18.0%
3/15
5. On-going Change Drivers
Internet & Green Digital convergence and Enterprise City as a Smart
Life Fusion Smart Phones Urban Service Provider
Green of IT -> Green by IT Explosion of Smart Phones Lessons learned from Digital
Core of Green Growth Users City Development –
Anytime and Anywhere “Profitable Business Model
Industrialization of Urban
Mobile Urban Services for Sustainable Urban
Services for Green Life
Services Operation”
Revolution 80% of Ultra Broadband
Users will be Smart Phone Freemium-based Smart
Mobile Ultra (10G)
Users by 2013 Connected Urban Services
Broadband Info Highway by
Platform
2012
Source: Internet Economy and Green Growth, Korea Communication Committee, 2010.3
4/15
6. Freemium Personal Life Assistant –
Busan Green u-City Service Model
Energy & City
Carbon Dashboard Operation KPIs
City-wide Freemium
Busan Personal Green Life Assistant
Smart Connected Urban Services
Freemium Service Platform
Transport Buildings Facilities Hospitals Academias
CRP (City Resources Planning) Systems
Green u-City Government Cloud (Video-enabled Public Services)
Public Safety & Security Smart Phones IP TV / Touch Screens
Personal Work Personal Energy
Assistant Assistant Legacy Busan Systems
Personal Travel Personal Education E-Gov ITS
Assistant Assistant
Personal Health Personal Logistics
Port/Logistics Mobile Busan
Assistant Assistant
Desktop and
Next Gen Broadband In-Home, Laptop
Generational broadband approaches through to high bandwidth visual networking In-City Displays
5/15
7. Smart Green Urban Mobility
Smart Transit Stations Personalized Services
Smart Info Services Fixed / Mobile Convergence
Real-time translation Two-way Video Communication
Smart Parking & EcoPass
Busan PTA + Green u-Bike
Intelligent Parking Control
Green routes enabler Smart Road Pricing
6/15
8. Green u-Bike – Overview
An Eco-friendly transportation mode
supporting short-distance transit,
commuting, and leisure activities by
using Smart Phone applications.
Allows bike riders to climb up hills with
ease supported by Green Wheel.
7/15
9. Green u-Bike – Key Features
Green
Green Route
Wheel
Calorie &
Smart
Carbon
Station
Mgmt
Mobile Mobile AR
Station Tour
8/15
12. PTA Concept
PTA (Personal Travel Assistant) is made to offer better green
environment to all of us through U-Bike and Green U-Service.
Livable
Green U-Bike Green Environment
Green U-Service
Main Goal of PTA
Providing new eco-friendly
transportations
Real-time Bike
Green Route Navigation Providing Optimal Routing Information
with the combination of walking, bicycles,
public transportation and driving
Personal
Travel Providing customized travel and traffic
Planning & Mobile AR information based on personal preferences
Reservation Tour
Personal Carbon
Footprints
Livable Green Environment
Management through eco-friendly low
carbon surroundings
13. PTA Green Route
Green Route AR Tour
(Augmented Reality)
Green Route
14. PTA Green Route
End
Low Cost
Shortest
Distance
Start
Via
Green Route
Providing various routing information based on
different types of transportations
15. PTA Green Route
Shortest
Green Cost
Low Route Cost▲ Carbon▲ Time▼
Cost▼ Carbon▼ Time▲ End
Distance
Start
Via
Providing various routing information based on
different types of transportations
16. PTA AR Tour
Green Route AR Tour
(Augmented Reality)
AR Tour
17. PTA AR Tour
09 STARBUCKS
03 Adidas(Gu-po)
09 KT Seo-myeon Office 07 Busan Gallery
09 KT Yang-jeong Office 09 Yang-jeong Community Centre
Providing various location information on city maps
using electronic maps and AR technology
18. PTA AR Tour
09 Yang-jeong Community Centre
01 Busan Bridge 03 Adidas(Gu-po
09 STARBUCKS
09 KT Seo-myeon Office
09 KT Seo-myeon Office 07 Busan Gallery
Providing various location information on city maps
using electronic maps and AR technology
19. PTA Alert Message
Disaster Alerts
Alert! Earthquake and Tsunami hit Busan, Haeundae at 11a.m. Please, evacuate to safe places!
09 Yang-jeong Community Centre
01 Busan Bridge 03 Adidas(Gu-po
09 STARBUCKS
09 KT Seo-myeon Office
09 KT Seo-myeon Office 07 Busan Gallery
Minimizing disaster damages through real-time
disaster alerting function
20. PTA Alert Message
Alert! Earthquake and Tsunami hit Busan, Haeundae at 11a.m. Please, evacuate to safe places!
Busan Haeundae-gu U-jae
Minimizing disaster damages through real-time
disaster alerting function
21. PTA Alert Message
PTA delivers various types of instantaneous messages, such as
announcements, city news, disaster alerts, other notices to the public.
Announcements City News Disaster Alerts Notices
PTA
(Personal Travel Assistant)
Prompt Message Delivery
City Disaster The Public
Prevention System
28. Overview of Congress
Theme : Ubiquitous Society with ITS ( Low Carbon Green Growth )
Events : Opening/Closing ceremony, Sessions, Exhibition, Technical
Tour Showcase and other cultural events
Participation : 80 countries, 30,000 expected visitors, 1,000 booths,
1,000 papers
Hosts :
Partners :
29. Congress Concept
The integrated Goal “Safe, Convenient and Green Mobility” aims at
enhancing the current ITS towards the more advanced ITS. This goal
can be achieved through three strategies – Ubiquity, Transparency
and Trustabilty in 17th ITS World Congress, Busan in 2010.
30. Paper & Plenary Session
Paper Topics Plenary Session
A. Policy and Decision-making
Plenary 1.
B. Research, Design, and
“Integrated Goal for ITS Paradigm
Services Shift - Safe, Convenient and Green
C. Global Concerns and Mobility”
Interests
Plenary 2.
D. Others “Strategies for Ubiquitous Society
with ITS - Ubiquity, Transparency,
Trustability”