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My personal brand

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My personal brand

  1. 1. How I Stack Up my visual resume
  2. 2. Hello My Name is: Connie Duque
  3. 3. Standing out is good as long as there is balanceDo not follow where the path may lead; goinstead where there is no path and leave atrail~ Ralph Waldo Emerson
  4. 4. Most recentlyI worked as Product Development Manager for…
  5. 5. I’ve also worked for…
  6. 6. 2007-2010 2006-2007 2002-2006 Brand Manager 2002 Marketing Manager Product ManagerMarketing Analyst
  7. 7. When I’m not working I like…
  8. 8. Yoga Pilates …andRunning
  9. 9. I believe in ….
  10. 10. The Power of Social media The Power of Word of MouthThe Power of Improving Consumers’ Experience
  11. 11. …but I also believe in ….
  12. 12. Making time for what matters
  13. 13. I’m good at…
  14. 14. Relationship building
  15. 15. I’m also good at…
  16. 16. Multi-tasking
  17. 17. I take pride in …
  18. 18. My Leadership Skills
  19. 19. I enjoy…
  20. 20. Career Highlights Research Strategy Business Cases to identify for regional needs financial & consumer opportunities analytics Spearheaded Expanded Brand Communication New category & Product line skus Facebook, Twitter, Events, incremental growth In-home & mobile Website community, products e-commerceCentralized Brand Image Increased Synergy Implemented ProcessNational marketing & Direct Across regions reducing Measure, report , track performance mail campaigns cost & improving revenue for consumer retention
  21. 21. Top Initiatives Identified new opportunities for Latin Amer. through focus groups & research Developed product & brand strategies in accordance to regional needs Applied financial business case scenarios & consumer analytics to drive category innovation & product roadmap Spearheaded an innovative category of water products under Clear2o brand resulting in $20M of incremental revenue for the company Expanded the portfolio & helped secure 3 non-traditional channels, increasing dist. Created strategies for retail & digital brand communication (TV, Facebook, Trade displays, launch events, e-commerce, interactive website, print and infomercials) through partnership with Lance Armstrong Generated effective, centralized national marketing/direct mail campaigns to ensure consistent brand messaging and image, increasing revenue by $2M Increased synergies across regions to reduce spend, and gain efficiencies Implemented process to execute, measure, report and analyze all direct marketing activities: quantify expected results and track performance Developed and acquired a patent for a new iron function Focused on developing and managing marketing activities, channel management, and pricing strategies for the category Successfully assisted in rationalizing skus, an overall 15% cost reduction & 4% margin increase.
  22. 22. Career Accomplishments (consumer validated) Water filtration category 2 tank ironPatent:Steam Iron (#7191554)
  23. 23. Key Traits & Competencies Traits: Enthusiastic Future oriented/ visionary leadership integrity & trust self development creative thinker service oriented innovative team work & cooperation entrepreneurship imagine optimistic inspire influence self confident mentoring analytical motivational consumer oriented Competencies: Product development developing brand strategies marketing traditional media social media plans e-commerce events product pricing promotion channel marketing market researchadvertising media planning project management budgeting B2C B2B
  24. 24. How I get things done! I take on new projects with confidenceMy experience guides I overcome challenges me; however, my with perseverance and passion & creativity optimism drive me “Whatever it takes” & “Can Do Attitude”
  25. 25. I speak… English Spanish … and a basic understanding of Portuguese
  26. 26. Places I’ve visited, for Business … Guatemala Colombia
  27. 27. Brand Ambassador
  28. 28. Special Projects Through product development & brand management, built a new water filtration category for the company, a portfolio of water filtration products using innovative technology and designs to promote "green" alternatives that offer consumers a change in behavior toward healthier, cost effective & eco-friendly solutions. As part of the Clear2O® marketing launch strategy, partnered with Lance Armstrong, managed and built an online/ social media program to drive to retail. Launched Clear2Go™ brand through a nationwide Brand awareness program in conjunction with National Earth day (Earth Day Network). Worked as Brand Ambassador for Clear2go and featured on TV infomercials While managing the Black & Decker garment care category, implemented a co-marketing campaign in conjunction with P&G (Proctor & Gamble) Downy Wrinkle Releaser® for “break through the clutter” strategy of the 2 tank Black & Decker iron. Acquired a patent for a new iron functionPatent:
  29. 29. Financial Times Weekend Magazine August 2, 2009Impressions 275,690 (U.S. numbers)about bottles ending up in landfills.
  30. 30.