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Social Media,
             Crisis Communications
             & Emergency Management
                                                                    1
Indiana School Safety Academy
                                Presentation by Connie White, PhD
Social
Family             Networks
Friends              have been
Colleagues           around
Teachers
Students
Districts
Sports Teams
Neighborhoods                2

Local Government
What is Social Media?


  Social
  Media
  gets all
the credit!
Shift Happens


Internet
  Computers
   Music
    Photography/Video
      Telephone


                           4
Computers are faster, cheaper, smaller and do
           more than ever before!




Netbook < $300.00 USD
                          SmartPhone < $200.00 USD
                                                 5
How has
music changed
over the years?

                  6
7
How many baby pics
        of you?




How many are there of your kids...
grandchildren?                       8
When you were a child,




          what did your photo album look like?   9
10
11
How have phones changed
         over the years?




                           12
Time Line




            13
Gmail
Call
Phone


  14
Trends -It's simply what's happening.




                                   When was the last time you
                                   used a phone booth?      15
Read a good Kindle lately?




                             16
What makes Social Media so
        powerful?




                             17
Ability to Communicate & Share




How powerful can Social Media be? 18
connecting
Human Intelligence
Indiana Public Safety Academy - Social Media in K-12 Schools
Indiana Public Safety Academy - Social Media in K-12 Schools
http://video.today.msnbc.msn.com/today/49285059


                                                  23
ONE WAY TO                  Different Groups Reached per site
INTEGRATE                                  Easily accessible – fast


SM
                             Social Site           Social Site           Social Site
                             Facebook               Twitter               YouTube



 Local Calendar of Events


      School News
                                                                 Micro-blog Feed

           Athletics                                                  Twitter
                               Homepage
                                                                 Time Relevant
    Portal for Parents,                                            Information
    Teachers, Students

  Emergency Information
                                                                 Local Weather

                                                                                 24
Integrating Social Media




                           25
Different Groups/User Populations
Different Social Networking Sites
Different Reasons
                                       Twitter
                                       Most You Don't Know
             Google +
             Techy Friends




        Facebook
        Friends/Family              LinkedIn
                                    Friends with Jobs
                                                             26
27
28
29
30
31
32
What will force Social Media on
             YOU?


       $$$$
    Budget Cuts?
      Leveraging Web 2.0

                                  33
34
Why pay?




           35
36
http://www.openoffice.org/product/index.html
https://www.google.com/intl/en/drive/start/features.html   37
http://www.cisco.com/en/US/prod/ps10352/webexcase/Indiana.html




PODCAST:
                                                                                    38
http://www.static-cisco.com/assets/prod/webex/cases/Indiana_Dept_of_Education.mp3
http://skype.com
                   39
40
Push it to the limit!




                        41
42
Monitoring Information




                         43
Bullying also includes cyberbullying.
  “Cyberbullying” means bullying by use of any
electronic communication device through means
   including, but not limited to, e-mail, instant
messaging, text messages, blogs, mobile phones,
       pagers, online games and websites.
                    Newton KS
       http://www.newton.k12.ks.us/home/parents.htm#safety


                                                             44
How To
Leverage for   45

Emergencies?
46
Here's the Tweet




When my professor texts me saying this>>>>>
     #HCC #closed #hurricane #sandy
           http://t.co/egysR6Mn




                                              47
48
Instagram for #NoSchool




                          share
                            49
Where to go from here...




                           50
51

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