Contactually & Homesnap: Client and Business Development in a Social World
View webinar here: https://contactually.wistia.com/medias/gy94upph32 Social media and other methods of digital communication have significantly changed how today’s successful real estate agents develop and interact with their client base and network. There are lots of new ways and touch points that professionals can use to keep their client base intact and satisfied with their services, and more importantly, relationships. How do you adapt your message and brand to fit the new digital reality of how we interact in 2015? Join Gayle Weiswasser and Stephanie Healy Rall of Homesnap and Brian Pesin of Contactually in this free 60-minute webinar, where you’ll learn all about low-maintenance and less intrusive ways of staying in touch with your clients. We’ll talk about different approaches and media that you can use to execute this fresh digital strategy, including: Using agent tools to help reinforce and grow your network Relying on more traditional methods of marketing your business Using a next-generation CRM like Contactually to execute this strategy Turning local and national events into a social experience Using social media features like walls and timelines to maintain personal touches and much more.
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Contactually & Homesnap: Client and Business Development in a Social World
- 1. CLIENT AND BUSINESS DEVELOPMENT IN A SOCIAL MEDIA WORLD Brian Pesin Senior Marketing Manager, Partnerships
- 2. SOCIAL MEDIA HAS CHANGED HOW WE INTERACT • The best-in-class CRMs are now social too!
- 3. YOUR CLIENTS’ SOCIAL DATA AND COMMUNICATIONS IN ONE PLACE
- 4. SOCIAL MAKES OUR ON AND OFFLINE INTERACTIONS MORE PERSONAL The more you know… ou record important personal and professional information i
- 5. IF YOU NEED A FEW TIPS
- 6. A WORD FROM THE WISE… Don’t be creepy!
- 7. DON’T IGNORE YOUR TRIED AND TRUE • Social media and online interactions are a great supplement to face-to-face interactions • Use your digital tools to follow up with your VIPs before and after your face-to-face interactions
- 8. MAKE AN OPEN HOUSE A SOCIAL EVENT
- 9. • After the open house, get your new leads / contacts into your CRM ASAP. • Options in Contactually: • .csv import • Manual add • or… MAKE AN OPEN HOUSE A SOCIAL EVENT
- 10. • Send your new leads an email or interact with them socially in order for them to automatically be added MAKE AN OPEN HOUSE A SOCIAL EVENT
- 11. • Add them to a bucket with a follow-up reminder setting, and/or add them to a post-open house program MAKE AN OPEN HOUSE A SOCIAL EVENT
- 12. “Give so much away until you feel you have given too much. Then give a little more.” -Michael Port, Motivational Speaker / NYT Best-Selling Author, Book Yourself Solid FIND YOUR SIGNATURE ITEM
- 13. • When you are constantly giving, you don’t need to be afraid to ask for help or favors • Ask for pictures, testimonials, etc., after you’ve surprised and delighted your client with your signature item using an email template FIND YOUR SIGNATURE ITEM
- 14. • Spread the word to your sphere using buckets, tags and search to narrow down by location • Use tags and custom fields to remember your clients’ favorite holidays and local events • Email templates are handy for holidays too PARTICIPATE IN LOCAL AND NATIONAL EVENTS
- 15. MAINTAIN A ROBUST SOCIAL PRESENCE With Contactually:Native platform/app: …with a strategy that incorporates direct social outreach
- 16. CURATE RELEVANT CONTENT • Content is king. • Content must be relevant to the recipients’ interests, and must be high- quality to avoid being perceived as spammy • For help finding content: • Google Alerts • InsideView (for industry/company news) • Nuzzel • BuzzSumo
- 17. CURATE RELEVANT CONTENT Once you have high quality, relevant content, incorporate it into your direct outreach.
- 18. USE LINKEDIN STRATEGICALLY • Contactually will automatically import job title, company, and profile pictures from LinkedIn • Job change notifications: great personal opportunity to connect! • Send LinkedIn requests directly from Contactually • Bypass that annoying pre-request step! • Use custom fields and tags to record information from LinkedIn in your CRM
- 19. USE AGENT TOOLS TO REINFORCE AND GROW YOUR NETWORK Start your free 30-day trial at contactually.com/trial
- 20. QUESTIONS? e: brian@contactually.com t: @bpesin @contactually l: /brianpesin Looking for more information? Visit contactually.com and training.contactually.com, and homesnap.com