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CONTAGIOUS most contagious / projects Most Contagious 2010 / www.mostcontagious.com

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CONTAGIOUS most contagious / projects / p.05 Kulula / The ‘You Know What’ Trip-planning site and airline Kulula played on FIFA’s inability to take a joke to propel its World Cup campaign, offering reasonably priced localCONTAGIOUSCHAPTERS / flights in South Africa. King James, Cape Town,01 / oversaw print ads announcing the airline as ‘thePROJECTS unofficial carrier of the ‘you know what’’, which02 / subsequently spilled into radio and banner ads.MOVEMENTS When FIFA demanded the ads’ withdrawal - citing03 / trademark violations - they took the cease andFACEBOOK desist order to Twitter and Facebook, and the public and press rallied behind the brand. A further04 /REAL-TIME ad promising free flights to FIFA president Sepp Blatter, or anyone sharing his name, was given an05 /STORIES unexpected twist by the arrival on Facebook of a photogenic Boston terrier (pictured on our front06 / cover) claiming that his name was, indeed, SeppVIRAL Blatter. Kulula ran a final ad announcing that ‘Sepp07 / Blatter flies with us’ and flew the dog all aroundEXPERIENCE the country. Earned media coverage added up to08 / over R3m (£270,000) of free publicity and a 33%GAMING increase in ticket sales. See Contagious 24.09 / www.kulula.comDEVICES10 /TV KULULA /11 /TECHNOLOGY12 /DATA13 /MONEY14 /DESIGN15 /DEMOS16 /COMPANIES Supported by

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  • I was always one of those students who were top of the class for maths during my KS3 years. However, we didn't have maths lessons for around 6 months in year 10, so I fell behind rapidly, and I was getting below average for my GCSE mocks. This package has really boosted my knowledge in a matter of only two weeks! I am vastly improving in maths and I am confident, given that I follow Jeevan's principles, I will achieve an A* in GCSE maths... In the end I achieved an 'A' grade in GCSE maths (summer 2014). I was a little disappointed in myself. However, considering the circumstances, I think I did pretty well. I am now taking A-Level maths at a grammar school and wanted to thank you for helping me along the way. You have inspired me to do well in this subject and I'm sure my 'A' grade will definitely help me to study Veterinary Medicine at a top University. Once again, thank you so much! ■■■ http://t.cn/AirraVnG
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  • Although I'm a KS3 student, I decided to give Jeevan's guide a try because I know GCSE and KS3 are fairly similar. Looking back now, it was one of the best decisions I made. The guide has helped me jump from a level 6A to a level 8C in maths, and I'm only in year 8! Achieving a level 8 in maths is regarded as a gifted individual. Thank you for this terrific guide and I will recommend it to anyone taking a maths exam! ★★★ https://bit.ly/33W8jmf
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