Your Blog Is More Than Your Storefront: 7 Approaches to Blog Writing
2. A blog is not a more in-depth “about us” page.
A blog is not a rehash of the company statement.
Stuck in a rut with your business’ blog? Get
out of it with one of these writer’s block-
kicking blog approaches.
3. If you’re a photographer, post samples often, whether they
have anything to do with your photography business or
not.
You can use your blog as a place to brag about yourself,
your authority in the industry, and your clients. Clients
will almost always share posts written about them, which
is a good way to get your blog out and about.
4. Got a staff? We at Content Equals Money have several
writers participating on the company blog in addition to
the company owners; this gives the blog unique
perspectives and styles.
Not to mention, it saves the owners from having to blog
all day every day. Allowing staff members to show their
expertise gives everybody maximum exposure for
minimum effort and time!
5. Consider creating a series of blog posts that are designed
to work cohesively together. For example, Jeff Goins does
a great job with his blog series, “15 Habits of Great
Writers.” (http://goinswriter.com/great-writers/)
Having a serial regarding an in-depth look at a single
subject allows you to turn your blog into a white paper/
eBook. Serial writing can be popular – take it from
Charles Dickens, he wrote most of his novels by way of
newspaper serials!
6. The best blogs don’t just offer piercing industry insight;
they also tell stories. Make sure to wind narrative into
your writing – you’re a human writing the blog, not a
robot!
Don’t be afraid to relate concepts to things that might be
going on in your life.You don’t want your company blog
to turn into a place where you emote, but making your
blog unique by putting your life into it makes for a better
read.
7. When you do well, you want others to know. When
somebody else does well, you want to know how they did
it. Share successes – and the path you took to get there.
Additionally, also share personal successes. Do you have an
employee who’s leaving on an adventure? Is somebody
starting their own business? Share! Sharing successes
means that you have successes and that your business is on
the right track.
8. You’re a small business. Things change. Make sure to let
your readership know when you switch to a new CRM or
if you’re experimenting with different billing practices or
you’re revamping your product.
Of course, you want to highlight this in a positive way;
you’re a small business and one of your strengths is your
incredible adaptability. By highlighting change, you make
your blog transparent, dynamic, and informative.
9. Becoming a news source is invaluable. The best part is that
you don’t have to work overmuch to do it – as a business
owner, you’ve likely got your fingers on the pulse of
what’s up and coming. However, your readers might not
be reading the same news you are; who better to share it
than you?
Another benefit with news posts is that you’re likely to get
a lot of hits, since others will be researching news-related
keyterms.
10. Writing a business blog can be enjoyable and rewarding,
or a dull dreary activity wrought with frustration. Make
sure to keep these tips in mind so that you can create a
living blog that not only draws traffic, but ensures that you
enjoy your work!
11. Content Equals Money is a content writing service that
serves a wide variety of clients with top-shelf, sharable
content. Our goal is to work with small companies in
order to help them reap the same results from content
marketing as the Fortune 500 companies. Content
marketing is truly scalable and can work for all businesses
and business sizes!