With Contently's Document Analytics technology, marketers are now able to track crucial marketing collateral that doesn't live on web pages, like e-books, white papers, sales sheets, case studies, PDFs, and slideshows.
This report pulls Document Analytics data to show how over 100,000 decision-makers have engaged with downloadable marketing assets.
Key findings include:
—Though the average length of a downloadable document is 13.4 pages, readers only spend 2:03 engaging with downloadable content.
—35 percent of readers spend less than 30 seconds engaging with downloadable content.
—Nearly 95 percent of readers don’t print the PDFs they download.
—Average desktop view time (2:12) is 30 percent longer than average mobile view time (1:27).