12 Tips for Formatting Visually Enticing Copy
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Learn how to format your copy to get results and increase conversions. Learn more about copywriting with Copywriting 101 for Small Businesses - www.ContentSparks.com/Copy101
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12 Tips for Formatting Visually Enticing Copy
- 1. contentsparks.com 12 Tips for Creating Visually Enticing Copy
- 2. contentsparks.com Put the Most Important Information at the Top Since readers start at the top and work their way down, put your most important points first. The rest of the text should fill in the details.
- 3. contentsparks.com Plenty of Headlines and Sub-Headers Break up your text with headlines and sub- headers. People tend to skim online even more than print, so your readers will be looking at the sub-headers first.
- 4. contentsparks.com Use Short Paragraphs Large chunks of text should be broken down into short paragraphs. Long paragraphs are intimidating and hard to read.
- 5. contentsparks.com List With Bullet Points Like headlines, bullet points make reading text content online easier.
- 6. contentsparks.com Go Easy on Bold & Italics Bold and italics can emphasize both words and phrases to make them stand out, but avoid overusing them.
- 7. contentsparks.com No Underlining Avoid underlining any text in your copy. Underlined text looks like a link and it may confuse the reader.
- 8. contentsparks.com Capitalization For your text, go with what you feel looks best and is easiest to read. Avoid using all caps, even for just one word.
- 9. contentsparks.com Fonts All fonts should be clear and easy to read. Don't use fonts that clash with each other or are too dramatically different.
- 10. contentsparks.com Stay Simple If you add fancy features to your copy, you'll distract the reader. Keep extras to a minimum so that your text and its message is at center stage.
- 11. contentsparks.com Strip it Down Eliminate anything from your copy that doesn't help it lead the reader to taking action.
- 12. contentsparks.com Use Pictures Pictures are good for copy because they break up the text and provide something visual to look at.
- 13. contentsparks.com Emphasize the Call to Action Use formatting to emphasize your call to action, making it bigger, clearer and more visible than the other text.
- 14. Learn More and Teach Others with Copywriting 101 for Small Businesses ContentSparks.com/Copy101