Instagram harnesses the engagement power of both social media AND visual content, and top brands have discovered that they can use it to stand out from their competition and build strong, long-lasting relationships with their customers. In this slideshow, we share some top guidelines and tips for using images in Instagram to promote your brand and build a relationship with your market. Learn more and teach the topic to others with our customizable report and resources: www.ContentSparks.com/Instabiz

1. Instagram for
Business:
Best Practices
and Top Tips

2. contentsparks.com
Things to Remember when Creating
Instagram Content
Your visual content needs to incorporate the
design aspects that your brand uses.
The images you
share on
Instagram should
go along with the
color scheme
associated with
your brand.
Color
Your brand
should have a
certain style in its
communications
with its fans. This
could be formal
or informal; fun or
serious.
Style
What idea or
value do you
want to convey?
Message

3. contentsparks.com
Things to Remember when Creating
Instagram Content
Aim for images that elicit an emotional
response or that get people talking.
Cute Funny Inspiring Beautiful

4. contentsparks.com
Things to Remember when Creating
Instagram Content
Avoid being overly promotional.
Find creative ways to
work your products and company into images.

5. Top 10 Content Creation
Ideas

6. contentsparks.com
Anything related to your brand, even if it's
not about your products or services
Gap

7. contentsparks.com
A quote surrounded by a related image
Under Armour Women

8. contentsparks.com
The smiling faces of your employees or
customers.
Delta Airlines

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Your products in action – images of people
using your products
Fresh Tops

10. contentsparks.com
Images that show how your product is made
or distributed.
Sony

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Something that's just cute, funny,
entertaining, or amazing
Grumpy Cat

12. contentsparks.com
Events that your brand is involved in.
Wedding Wire

13. contentsparks.com
A sneak peek of a future product,
promotion, or event
DODOCase

14. contentsparks.com
Images that focus on unique features of
your products.
Old Navy

15. contentsparks.com
Photos from fans (you can ask them to send
you themed photos).
Ford

16. contentsparks.com
And don't forget to respond to comments on
your images.
Get a conversation going!

17. Instagram for
Business
Teach your readers and customers how to use
Instagram in their marketing:
ContentSparks.com/instabiz