6 Tips on the best way to Define Your Brand Voice. Learn more about teach others how to express their brand voice... http://contentsparks.com/brandvoice

1. Tips for Defining
Your Brand Voice
http://ContentSparks.com/BrandVoice

2. Tips for Defining
Your Brand Voice
http://ContentSparks.com/BrandVoice
Reveal Your Brand Personality
Brainstorm a huge list of adjectives that describe who you
are as a business. Pick adjectives as if your business were an
actual person.
Narrow down to 3 by trying out each one to see what image
it suggests in your mind. Find the words or short phrases
that really sound like you, but which also reflect any
research you've done with your customers.

3. Tips for Defining
Your Brand Voice
http://ContentSparks.com/BrandVoice
Establish the Tone of
Your Brand's Voice
This is how you want your content to sound to your
audience.
Your tone should be reflected in every single communication
you have with your customers.
The more consistent your tone, the stronger your brand
voice will sound in your content.

4. Tips for Defining
Your Brand Voice
http://ContentSparks.com/BrandVoice
Establish Your Brand Language.
Identify key words and phrases that define your brand voice.
Narrow them down to the most important, and put them
into clearly defined language guidelines.
These guidelines can be used by anyone in your business to
create a seamlessly consistent experience for your customer.

5. Tips for Defining
Your Brand Voice
http://ContentSparks.com/BrandVoice
Define the Essentials
Specify key aspects of the language and wording of your
brand voice, such as:
Pronoun use
Grammar and word choice
Formality
Slang and swearing use
Jargon and technical language
Regional preferences

6. Tips for Defining
Your Brand Voice
http://ContentSparks.com/BrandVoice
Identify Where Your Voice Will Be Heard
Identify every place where people will hear your voice and
how it might differ in each. Since consistency is so
important, you need to think of every single channel where
people might encounter your content.
Examples include your online presence, post-sale
communications, video and print content, as well as live
interactions.

7. Tips for Defining
Your Brand Voice
http://ContentSparks.com/BrandVoice
Make it Stand Out
Storytelling can bring to life the voice and tone of your
brand. Stories are great for conveying your values and
creating a personal experience that engenders trust and
develops a strong connection.
Types of stories you can tell include personal, customer and
employee stories, as well as product development and case
studies.

8. Tips for Defining
Your Brand Voice
http://ContentSparks.com/BrandVoice
Learn More About
Expressing Your Brand Voice
http://ContentSparks.com/BrandVoice