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B2B Content Curation - Will It Work for You?

Content curation - B2B marketers are using it in record numbers. But will it help you achieve thought leadership, generate leads and build channels?

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B2B Content Curation - Will It Work for You?

  1. 1. B2B Content Curation will it work for you? From Conversion-Copywriting
  2. 2. B2B buyers devour CONTENT
  3. 3. They always want MORE
  4. 4. B2B marketers try to oblige
  5. 5. But there’s a problem
  6. 6. It’s the content marketer’s BIGGEST CHALLENGE
  7. 7. How to produce ENOUGH Content
  8. 8. You have 2 OPTIONS
  9. 9. 1 2 CREATE CURATE
  10. 10. 1 2 CREATE CURATE
  11. 11. Content creation is BETTER
  12. 12. it showcases your expertise
  13. 13. gives you control over the message
  14. 14. shows your style
  15. 15. drives leads into your pipeline
  16. 16. lets you dig deeper into any topic
  17. 17. keeps buyers coming back to you
  18. 18. but…
  19. 19. Creating original content is HARD
  20. 20. no matter how big your staff is
  21. 21. 1 2 CREATE CURATE
  22. 22. Some content marketers are turning to CURATION
  23. 23. What’s that?
  24. 24. Sharing other people’s high quality CONTENT
  25. 25. Hmmm. Could that actually work?
  26. 26. maybe
  27. 27. Here are 2 THINGS buyers value in vendor content
  28. 28. 1 2 TRUSTED SOURCE ORIGINAL THINKING
  29. 29. 1 2 TRUSTED SOURCE ORIGINAL THINKING
  30. 30. Can you curate content from a trusted source?
  31. 31. sure
  32. 32. but does that make YOU a trusted source?
  33. 33. 1 2 TRUSTED SOURCE ORIGINAL THINKING
  34. 34. can curated content provide original thinking?
  35. 35. it’s possible
  36. 36. if you add your own POINT OF VIEW
  37. 37. so where are we?
  38. 38. Content creation is BETTER
  39. 39. CURATED content has potential
  40. 40. Here are 2 THINGS To keep in mind
  41. 41. 1 2 Curated content does not replace original content you must add value
  42. 42. back to the original question
  43. 43. will CONTENT CURATION work for you?
  44. 44. Click here to listen to an on demand debate on the pros and cons of content curation. Then you decide
  45. 45. Thanks for watching Content & Social Media Marketing for Business Technology Companies www.conversion-copywriting.com

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