Think you have a keen eye on all developments in the digital marketing landscape? Do you reckon you know about the latest technologies, personalities and brands that have conquered the web in the last decade? Take this quiz compiled by Soumya Shankar from our SEO team to find out where you stand.

1. INTERNET MARKETING QUIZ
By Soumya Shankar

2. Identify this man.

3. Seth Godin

4. Who is she? Name 2 companies that
she has been a part of.

5. Marissa Mayer
Current CEO of Yahoo!, formerly employed with
Google.

6. What search engine was originally
called ‘BackRub’?

7. Google.
It was called ‘BackRub’ at its very initial stage.

8. Name 3 Web Analytics software
apart from GA.

9. 1. Webtrends
2. Omniture
3. Piwik

10. He was the mascot for which
search engine?

11. Ask Jeeves (now Ask.com)

12. Android 2.2 is also known as..

13. Froyo

14. Tumblr is now owned by
___________

15. Yahoo!

16. Define Click Fraud.

17. “Click fraud is a type of fraud that occurs on the Internet in pay per click
online advertising when a person, automated script or computer
program imitates a legitimate user of a web browser clicking on an ad,
for the purpose of generating a charge per click without having actual
interest in the target of the ad's link.” - Wikipedia

18. Full form of IBM.

19. The International Business
Machines Corporation

20. A common geo-location service that allows
users to check in at businesses and other
locations, earning badges and other virtual
rewards along the way.

21. Foursquare

22. Easiest & quickest way to
implement data markup is via…

23. ‘Data Highlighter’
feature in Google Webmaster Tools

24. Full form of JPEG.

25. Joint Photographic Experts
Group

26. This is the practice of crafting content that
is designed to compel people who view it
to link to it:
Link Marketing
Link Farm
Link Baiting
Link Magnet

27. Link Baiting

28. Super Mario was created by which
company?

29. Nintendo

30. 5 Tools to help you with your
Keyword Research.

31. 1. Google Keyword Planner
2. Wordtracker
3. Soovle
4. SEM Rush
5. Google Analytics

32. Google released as an invite-only preview in 2009
for this later platform (now defunct) that allowed
real-time collaborative editing with elements of
email, IM, wikis, and social networking.

33. Google Wave

34. Apple’s Current CEO

35. Tim Cook

36. Name Bing's corresponding
program to 'Google AdSense.'

37. Bing Ads
(formerly Microsoft adCenter and MSN adCenter)

38. Identify the mandatory attributes for campaign
tracking from the below. Also, define each.
utm_campaign
utm_content
utm_medium
utm_source
utm_term

39. utm_medium
&
utm_source

40. World's largest online retailer.

41. Amazon

42. Name Bill Slawski's official blog.

43. SEO by the Sea

44. Google Analytics is banned in which of the
below country/countries:
South Korea
China
Pakistan
Greece
None of the above

45. None of the above

46. Usage of extreme spammy techniques to
harm your competitors is called:
Gray Hat SEO
Negative SEO
Black Hat SEO
Dark Black SEO
It’s not SEO *****!

47. Negative SEO

48. The Excel function that I would use
to convert
A
B
C
D
To
A B C D

49. TRANSPOSE

50. You have a page on your site where people
buy Red shoes. You’re curious if people
would click more on a Green BUY button or
an Orange BUY button. What will you do?

51. Make use of A/B Testing to test user conversion via
Green button Vs Orange button.

52. The default profile picture in this
social networking website is the
image of an egg.

53. Twitter

54. Name one tool used to detect
content scraping.

55. Copyscape

56. Orkut has the highest no. of
users from this country.

57. Brazil
(as of April 2012)

58. The <changefreq> attribute in XML
Sitemap is mandatory as the crawler
stops crawling after a certain time
period. True or False?

59. False
Crawler will crawl irrespective of the <changefreq>
attribute

60. He is the other famous ‘Steve’ of
Apple. Name him.

61. Steve Wozniak aka "Woz"

62. It is defined as “the collective effort of
individuals who network and pool their
money, usually via the Internet, to support
efforts initiated by other people or
organizations.”

63. Crowdsourcing or Crowdfunding

64. 1
3
5
2
4
•
•
•
•
•
Avinash Kaushik
Amit Singhal
Hiten Shah
Neil Patel
Dharmesh Shah
Match the names with
their faces.

65. 1. Dharmesh Shah - Founder, HubSpot
2. Hiten Shah – Co-Founder, Crazy Egg and KISSmetrics
3. Avinash Kaushik - Digital Marketing Evangelist,Google
4. Amit Singhal – Senior VP, Google Inc.
5. Neil Patel – Founder, Crazy Egg and KISSmetrics

66. Identify the Logo of the
following companies.

68. StumbleUpon

70. Snapchat

72. Google Dropbox

74. Napster

76. Apache

78. Amazon

80. Reddit

82. MySpace

84. Magento

86. AOL

87. Thank You.