2. Young? Old? Vegetarian?
The Beef industry is part
of EVERYBODY’S life in
some way, shape or form!

4. The farmer plays a vital and key role in supplying
our communities with what we need to carry on
(hence the size of him!).
This is represented by our farmer and the
positioning of his arms and legs and his size in
proportion to the farmland.
They are the leaders in creating innovations and efficient practices to make
farming a sustainable future.
They have to fulfill so many different roles in order to do this e.g. Scientist,
Land Caretaker,
They are the First Step in the process!

5. Our Australian cattle
and sheep farmers are
caretakers of more than
50% of the Aussie land!
Young Farming Champion :
Stephanie Fowler

6. We need agricultural practices to keep evolving ,
improving and changing in order to keep farming
sustainable, so that communities – local and
global - can continue to be fed and clothed
adequately.
These practices need to be innovative,
be efficient in their processes and
intensified!
Innovation is vital to the growth,
profitability and sustainability of
Australia’s rural industries!

9. 9.2 million hectares out of 417.3
million have been set aside for
specifically for
conservation/protection purposes!
• Rotating cattle around the fields to give the land a rest, to
regrow.
• Replenishing the land with native grasses keeps the land healthy
and sustainable.
• Grazing cattle also reduces the intensity and frequency of
bushfires!

10. It is massively important to protect the
environment and we need to be conscious
of effectively limiting greenhouse gas
emissions. Farmers are aware of this and
work towards improving this by:
• providing cattle with quality feed
(grains etc.) in order to produce less
methane gas in the air and to keep
animals healthy. This is an example
• Managing the soil and vegetation of a grain silo used
effectively. to store quality feed
• Selective breeding in order to produce
cattle that provide high meat quality, Our calf represents
reaches maturity earlier and most the selective
importantly emits smaller amounts of breeding.
Methane gas into the air.

11. Farmers drive
away pests and
harmful weeds
with the most
environmentally
effective
methods
possible
including
This image shows prevention and
the farmer fighting strategic control
the fireweed. In the
methods.
process of killing the
weeds, farmers use a
variety of methods, Fireweed is an
NOT PURELY example of an
It costs the Australian CHEMICALS!!!! introduced
Agriculture Industry more than
weed that can
$4 billion a year for the impact
and control of weeds.
poison and kill
cattle if
ingested!

12. Intentionally planting and growing native vegetation
and trees provides shelter for the cattle from
environmental elements, allowing for greater
livestock productivity.

13. The use of dams and
tanks are effective so
that the farmers can use
the rainwater for growing
crops and providing for
their cattle rather than
the town’s water supply
Insert image
of rainwater
It takes between 27 – 540 tanks and
dam
litres of water to produce
a
of RED MEAT!!

16. An Abattoir is a plant or factory where
cattle are slaughtered for food and other
products(also known as a processing
plant, slaughterhouse, or meat works). It
also utilise every part of the animal. The
meat is then sent off to butchers and the
export industry.

17. Scientists work to
devise innovative
ways to improve the
livestock industry. For
example improving
meat quality, how it is
produced and how
efficiently it is done.
Our Young Farming Champ is a Livestock and
Meat Scientist who uses LASERS to analyze the
fats, proteins and connective tissue of meat in
order to quantitatively judge the quality of meat.
Her field of focus is Raman Spectroscopy.

18. • Feedlots across the country
that produce grain fed beef
are finding ways of
improving the amount of
waste recycled.
• Places like Peechelba in
Victoria sell their cow’s
manure to people such as
landscape gardeners,
viticulturists and local
gardeners who are looking
to improve the soil
structure.

20. Australia’s
Agricultural
Industry is
Massive … The Ag industry is something
we take for granted yet we are
it PROVIDES for we are affected by it everyday
sooo many in some shape or form.
Communities! We symbolise this through the
everyday BBQ and picnic
Consumers also drive the future of farming blanket that is a relevant
in that their wants and needs are what the Aussie pastime, even in such a
producers need to fulfill in order to sell their multicultural country!
product.

22. OUR Local community –
The Hills Shire - is full of
different types of people
– young, old, students,
families, pets, even the
homeless!
There are a total of
176,986 people living,
breathing, eating in the
Hills Shire community as
of the 30th June 2011 …

24. Insert images of
our made
ships/worlds
Insert images of our made
ships/worlds
Insert images of our made
ships/worlds

25. We went to visit the local butchers
– Beef Bullion - at North Rocks!
We wanted to know their role in
the beef industry and how our
community utilises their services!
To see videos of our
interview with the
What happens to meat/cow
thatlocalsell?
doesn’t butcher, click
the speech bubbles
What quantity of beef do you go
through inthe following
in a week in selling to the
North Rocks community?
slides
Enjoy!!

26. We went to visit the local butchers
– Beef Bullion - at North Rocks!
We wanted to know their role in
the beef industry and how our
community utilises their services!
Why did you
become
a butcher?

27. We went to visit the local butchers
– Beef Bullion - at North Rocks!
We wanted to know their role in
the beef industry and how our
community utilises their services!
How do you choose
your supplier and
what important things
do you
look for in a supplier?

28. We went to visit the local butchers
– Beef Bullion - at North Rocks!
We wanted to know their role in
the beef industry and how our
community utilises their services!
What quantity of beef
do you go through in a week
selling to the North Rocks
community?

29. We went to visit the local butchers
– Beef Bullion - at North Rocks!
We wanted to know their role in
the beef industry and how our
community utilises their services!
What happens to
Meat and parts of the
beast that doesn’t sell?

30. We went to visit the local butchers
– Beef Bullion - at North Rocks!
We wanted to know their role in
the beef industry and how our
community utilises their services!
What is your
most popular cut
of beef?

31. We went to visit the local butchers
– Beef Bullion - at North Rocks!
We wanted to know their role in
the beef industry and how our
community utilises their services!
Does Social Media
have an impact
on your industry?

32. Farmers tend to be isolated from each other doing
many hard days of labour. They need help, advice, and
a place to vent! Social Media allows for this. It is
immediate, and through its short sharp messages
(only small # of characters), clear and concise
messages can be put across more effectively.!
AgChatOz
is an example of this where farmers can communicate via the
internet about the issues they face and ways to improve their
practices. This allows for communication across generations of
farmers and farmers of different areas.
Followers on Twitter : Sharna Holman, a keen farming enthusiast, has heard of stories where a council
member has been on a farmers twitter feed.
– the council member saw a tweet about issues with a pothole on the road. It was fixed almost
instantly as the member saw this and arranged for it to be fixed!
Having Politicians, Council members and other key community members on twitter feeds, farmers can
get their point across quickly and immediately – so a pothole in the road can be fixed quickly (instead
of go unfixed for a large space of time) … Way to get the farmers’ vote at election time! 

33. Ear Tagging:
Ear tagging is an accurate identification system for livestock. It allows
people to trace an animal back through the marketing chain through
transport, selling and even after it has been slaughtered. Meat or animals
may need to be traced if there is a disease or traces of chemicals found
in testing, then the farmer can be easily. Some ear tags are also labeled
with ‘HGP- Free’, this means the animal has not been treated with
‘hormonal growth promotants, these are not illegal, but are banned in
some markets.
Electric collar:
The electric collars encapsulate computerized ID chips that
contain information such as their gender, age, volume of milk
production etc. In beef cattle, they are mostly used for
prevention of the spread of diseases, to track and trace
mobility, the animals origin etc.
GPS Tracking:
GPS tracking systems are sometimes used to monitor cattle movement
and grazing patterns. It is ideal for use on very large properties to track
livestock for mustering i.e. the top end of Australia where some
properties are nearly the size of Tasmania.

35. Collars allow us to track the status of each cow / bull.
GPS tracking systems are used on tractors, for farmers, etc.
Who knows ?
Farmers will always be needed as the first step in the
process to feed and clothe us. Their role and their
practices may become more innovative, more reliant on
technology in order to make farming more efficient and
sustainable .
So who knows .. In the future we may find farmers on the
moon herding their beloved cattle 

37. Polled bull background:
http://en.wikipedia.org/wiki/File:PolledHereford_bull.jpg
Pictures of kid farmer and old farmer
http://www.catholicvote.org/discuss/wp-content/uploads/2012/04/farm-kid.jpg
http://www.catholicvote.org/discuss/wp-content/uploads/2012/04/farm-kid.jpg
Fowler, S. (2012). Power Point : Innovation and Efficiency in the Beef Industry
Weed bio :
National Farmers Federation (2012). Farmers and Agriculture. National Farmers Federation
Art4Agriculture (2012). The Program : Farmers and the Community working together for a sustainable
future. Art4Agriculture.
Field, K. (2011) The Workboot Series 9 : The Story of Beef in Australia. Kondinin Group and MLA.
MLA (2010). Red Meat : Green Facts. Meat and Livestock Australia Limited.
Profile.id (2012) Community Profile: The Hills Shire. Accessed 30 October: http://profile.id.com.au/the-
hills/home
http://www.myfamilymeatmarket.com/resources/1369T-Bone%20Steak.jpg
http://www.bayside.vic.gov.au/road.jpg
Ipone pic:
http://resources1.news.com.au/images/2012/09/13/1226473/074321-iphone5.jpg