Success of a mobile application is directly related to how you market it. You have worked for months and several hours developing that perfect app, but if it's not marketed properly, all your efforts will go in vain. So, here are the tips and tricks to help you design an appropriate marketing strategy for the mobile application. http://www.coppermobile.com

1. How to Market Your App?

2. With over 1,500,000 applications in the market and
the counting steadily growing, how will you ensure
that your app gets its share of attention?

3. Becoming the next Angry Birds is no simple feat

4. Marketing Tips to keep your mobile app ahead in the
race

5. The Brand & The Buzz

6. Brand
• Create an “App Brand”.
• Even if your brand presence is strong, you ought to
understand that world of mobile apps is altogether
different
• Reach out to your loyal customers and tell them about new
app
• Create brand personality by identifying the target
customers, selecting the right online medium, and boasting
about the highlighting features of your application

7. Buzz
• No buzz in the market means absence of any
engagement, which would lead to less or no revenue
generation.
• Build an audience that buzzes about your app
• Hit the app user forums and review sites
• Get active on blogging communities

8. Going SEO Way

9. • Research reveals that more than 65 percent find
applications via online search
• Optimize the page on which application is present for
better search engine visibility

10. Application Review

11. • A favorable app review can fetch you more customers
• All you need to do is, post the review on ample application
review sites to create a positive atmosphere around

12. Pre-launch Preparations
Marketing the app before the launch will maximize the impact

13. How to Go About It
• Understand the target audience during initial phase
• Find out the places where you consumers hang out online
• Participate in forums and meet-up groups to spread a word
about the upcoming app
• Create a widget on website of the app to get email
addresses of visitors and notify them when the app is
launched

14. Social Networking

15. • Spreading a word on social networking sites can make
huge difference to your online marketing campaign
• Focusing on social networks, which target certain
segments of people is a great idea
• Facebook is a broad platform
• LinkedIn is for professional networking

16. “Free”

17. • Gartner’s Prediction – Free applications will account for 89
percent of the total downloads for the year 2012
• We love free applications and you can offer an app for free
for a day to get consumer attention
• Amazon Appstore is an apt example

18. More on Marketing

19. • Change the release date
• Offer initial discounts
• Take the path of email marketing
• Promote videos on YouTube

20. About Us
Copper Mobile's mobile application development solutions help clients
in developing powerful, flexible, secured mobile applications in a quick
& cost-effective manner.
Know more about us at www.coppermobile.com

21. Thank You