Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Focus2011 - Corey Walker - Social Media
1. Integrating Social Media & Your Web Site Into Your Marketing Mix Corey C. Walker President The Marketing Specialist
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3. Works closely with Mercy/CHW on a variety of marketing needs including managing their six-hospital social media efforts, producing internal newsletters and producing web content.
4. Helps several small businesses with social media, e-zines, sales collateral and other marketing programs.themarketingspecialist.com facebook.com/TheMarketingSpecialist @marketing_gal
45. Audio“Spend less time perfecting your blog post and editing your video and more time in your community, online and off.” Gary Vaynerchuk Wine Library TV
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47. You can learn more about your patients’ expectations and experiences by listening and commenting when appropriate.
48. You can extend your marketing reach beyond your web site or printed materials.
73. Get a personal Facebook URL. Once you achieve 25 fans go to facebook.com/username to get a URL with your name
74. Link Facebook on your web site, print on your direct mail, flyers and business cards.
75. Talk it up to your patients, friends, family and other business associates! Once they become a fan, the message “John Smith likes Eagle Eye Vision” goes in the News Feed of all of John Smith’s friends.
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79. Almost 88% of people have awareness of Twitter and its existence
If you precede someone’s username with the @ symbol in a post on Twitter (i.e. “@tomraftery how is it going?”) then your post appears in the @Mentions tab on their Twitter page. This works whether they are following you or not. When you @reply to someone, and they see you appear in their @Mentions tab, they are likely to check out your profile and posts and may decide to follow you. This is a very powerful way to build up your network with people who don’t necessarily know you but with whom you want to connect.Check out the TwitterGrader page for your area, for instance, if you are based in Andalucia, in the south of Spain, like me, check the TwitterGrader page for Sacramento and you’ll find some interesting people you may want to connect to, to get into the local scene.
If you precede someone’s username with the @ symbol in a post on Twitter (i.e. “@tomraftery how is it going?”) then your post appears in the @Mentions tab on their Twitter page. This works whether they are following you or not. When you @reply to someone, and they see you appear in their @Mentions tab, they are likely to check out your profile and posts and may decide to follow you. This is a very powerful way to build up your network with people who don’t necessarily know you but with whom you want to connect.Check out the TwitterGrader page for your area, for instance, if you are based in Andalucia, in the south of Spain, like me, check the TwitterGrader page for Sacramento and you’ll find some interesting people you may want to connect to, to get into the local scene.