Slides on online privacy from my social media class

1. ONLINE
PRIVACY

2. ONLINE
PRIVACY

3. GOOGLE
PORTRAIT
of Marc L***

5. Digital FootPrint

6. Digital FootPrint

7. Asians in the Library - UCLA Student's Racist Rant
- March 201
1

8. Her Google legacy: 10 million references to her racist rant

9. Her Google legacy: 10 million references to her racist rant

10. DOES SHE
DESERVE
A SECOND
CHANCE?

11. Co rinne
“Every young person one day will be entitled automatically to
change his or her name on reaching adulthood in order to
disown youthful hijinks stored on their friends’ social media sites”
- Google CEO Eric Schmidt

12. Co rinne
Caro li ne
“Every young person one day will be entitled automatically to
change his or her name on reaching adulthood in order to
disown youthful hijinks stored on their friends’ social media sites”
- Google CEO Eric Schmidt

13. LE DROIT
A L’OUBLI
“the right to be forgotten”
October 13, 2010: Signature
of the “Charte sur le droit à
l'oubli dans les sites
collaboratifs et les moteurs
de recherche”

14. The Charter focuses on 6 areas:
1. Raise awareness & educate Internet users
2. Protect personal data from automatic indexation
by search engines
3. Make it easier to manage the data published by
the Internet user him/herself
4. Specific measures for minors - verify their age
5. Allow users to demand modification or
suppression of their data (i.e. office that
handles complaints)
6. Data transfer - need to give permission

15. Peoples’ rights need to be built on four pillars:
1. Right to be forgotten
2. Transparency. Individuals must be informed about which
data is collected and for what purposes.
3. Privacy by default. Privacy settings often require
considerable operational effort in order to be put in place.
This needs to be changed.
4. Protection regardless of data location. Homogeneous
privacy standards for European citizens should apply
independently of the area of the world in which
their data is being processed. For example, a
US-based social network company that has
millions of active users in Europe needs to
comply with EU rules.

16. DO PRIVACY
SETTINGS
GIVE US
CONTROL?

18. MIT, Project Gaydar: Just by looking at
a person's online friends, researchers
can predict whether a person is gay

19. Facebook Privacy: A Bewildering Tangle of Options

20. YOUR
PICTURES
ARE
YOURS,
RIGHT?

21. YOUR
PICTURES
ARE
YOURS,
RIGHT?

22. “The deal allows the agency to sell images posted
on Twitpic for publication, and to pursue legal action
against those who use such images commercially
without its permission, according to the agency.”

23. WHO HAS
ACTUALLY
READ
FACEBOOK’S
TOS?
http://www.facebook.com/terms.php

24. You own all of the content and information you post on
Facebook, and you can control how it is shared through
your privacy and application settings. In addition:
1. For content that is covered by intellectual property
rights, like photos and videos ("IP content"), you
specifically give us the following permission, subject to
your privacy and application settings: you grant us a
non-exclusive, transferable, sub-licensable, royalty-free,
worldwide license to use any IP content that you post on
or in connection with Facebook ("IP License"). This IP
License ends when you delete your IP content or your
account unless your content has been shared with
others, and they have not deleted it.

25. You own all of the content and information you post on
Facebook, and you can control how it is shared through
your privacy and application settings. In addition:
1. For content that is covered by intellectual property
rights, like photos and videos ("IP content"), you
specifically give us the following permission, subject to
your privacy and application settings: you grant us a
non-exclusive, transferable, sub-licensable, royalty-free,
worldwide license to use any IP content that you post on
or in connection with Facebook ("IP License"). This IP
License ends when you delete your IP content or your
account unless your content has been shared with
others, and they have not deleted it.

26. WHAT
ABOUT
GEO
DATA?

27. Apple's iPhone keeps track of where you go – and saves
every detail of it to a secret file on the device which is then
copied to your computer when the two are synched.

28. Our gadgets can keep track of where you are

29. FACEBOOK
BEACON:
COOKIES
ANYONE?

30. FACEBOOK
BEACON:
COOKIES
ANYONE?

31. Facebook Beacon
• Small piece of script that allows the
partner site to put a cookie on your
browser
• Cookie then transfers the information to
Facebook
• Facebook then checks to see that
the same browser is logged into
Facebook, & shows the info

32. The Result:
News of your coffee
table acquisition sent
to all your friends!

33. Post information about users' activity on partner
sites (movie rentals, purchases from online
retailers) onto their friends' News Feeds.

34. Minor Problems:
The spoiled suprise factor

35. Minor Problems:
The spoiled suprise factor

36. Minor Problems:
The spoiled suprise factor

37. “ I purchased a diamond engagement ring set from
overstock in preparation for a New Year's surprise for
my girlfriend. Please note that this was something
meant to be very special, and also very private at
this point (for obvious reasons). Within hours, I
received a shocking call from one of my best friends
of surprise and "congratulations" for getting
engaged.(!!!)
Imagine my horror when I learned that overstock
had published the details of my purchase (including
a link to the item and its price) on my public
facebook newsfeed, as well as notifications to all of
my friends. ALL OF MY FRIENDS, including my
girlfriend, and all of her friends, etc...

38. “ I purchased a diamond engagement ring set from
overstock in preparation for a New Year's surprise for
my girlfriend. Please note that this was something
meant to be very special, and also very private at
this point (for obvious reasons). Within hours, I
received a shocking call from one of my best friends
of surprise and "congratulations" for getting
engaged.(!!!)
Imagine my horror when I learned that overstock
had published the details of my purchase (including
a link to the item and its price) on my public
facebook newsfeed, as well as notifications to all of
my friends. ALL OF MY FRIENDS, including my
girlfriend, and all of her friends, etc...

41. Lobbying against Beacon

42. Lobbying against Beacon
11/20/07 - 1 member
11/20/07 - 5,000 members
11/22/07 - 10,000 members
11/23/07 - 15,000 members
11/25/07 - 20,000 members
11/26/07 - 25,000 members
11/27/07 - 35,000 members
11/28/07 - 45,000 members
11/29/07 - 50,000 members
*Late 11/29/07 - Victory on the
private data sharing issue.
Facebook changed from opt-
out to opt-in.

43. Lobbying against Beacon
11/20/07 - 1 member 11/30/07 - 55,000 members
11/20/07 - 5,000 members 12/01/07 - 60,000 members
11/22/07 - 10,000 members 12/03/07 - 65,000 members
11/23/07 - 15,000 members 12/05/07 - 70,000 members
11/25/07 - 20,000 members
11/26/07 - 25,000 members *12/5/07 - Another victory
11/27/07 - 35,000 members -- addition of permanent
11/28/07 - 45,000 members opt-out.
11/29/07 - 50,000 members
12/10/07 - 75,000 members
*Late 11/29/07 - Victory on the 12/31/07 - 80,000 members
private data sharing issue.
Facebook changed from opt-
out to opt-in.

44. THE APOLOGY
• “We've made a lot of mistakes
building this feature, but we've
made even more with how we've
handled them”
• “We simply did a bad job with this release, and
apologize for it”
• “But we missed the right balance”
• “It took us too long after people started contacting
us to change the product”
• “I'm not proud of the way we've handled this
situation and I know we can do better”

45. CREDITS
Corinne Weisgerber, Ph.D.
Assistant Professor of Communication
St. Edward’s University
Twitter: @corinnew