7. Gamification is the use of game
design techniques and
mechanics to solve problems
and engage audiences.
Wednesday 14 March 2012
8. In the last 12 months...
$10+ million in seed capital for a series of
disruptive, gamification startups
$25+ million capital to traditional
businesses betting big on gamification
as a core customer strategy
a new $100 million fund dedicated to
gamification
Wednesday 14 March 2012
9. Economic Forecasts
2011: $100 million in gamification development*
2015: $1.6 billion *
2016: 2.8 billion **
* bloomberg business week
** M2 research
Wednesday 14 March 2012
26. Industry Forecasts
2014: A primary gamification platform will become
as important as Facebook, eBay or Amazon *
2015: More than 50% of organizations that manage
innovation processes will gamify them *
* Gartner Research & Analysis
Wednesday 14 March 2012
27. Industry Forecasts
2016: Nearly 70% of Global 2000 organizations
will have at least one gamified application
* Gartner Research & Analysis
Wednesday 14 March 2012
28. In the U.S. 99% of boys under 18 & 94% of
girls play regularly - 13 and 8 hours a week
Wednesday 14 March 2012
41. Compared to games
unnecessary obstacles
reality is too easy.
Games challenge us
with voluntary obstacles
that help us put our
strengths to better use.
Wednesday 14 March 2012
45. People aquire Move into
skills over time the relaxation / boredom state
new
challenge
arousal, anxiety
IRL: matching skills
is hard
Wednesday 14 March 2012