Unearth your background, expertise, experiences, and unique personality and strengths to figure you with founder Cory Miller of Startup Sofa.

1. Discovering the Right Startup
Idea for You

2. First things first ...

3. Finding the
right startup
for you

4. Know thyself

5. Myers-Briggs Test Indicator
mbticomplete.com
StrengthsFinder
strengthsfinder.com

6. What expertise and
experiences do you have?

7. What are your passions,
hobbies and interests?

8. What opportunities and
ideas do you see for you?

9. Is it a product or service?

10. What is your
compelling vision?

11. What is your
experiment to test?

12. What are you trying to change?
Make better?
What itch are you scratching?
What Kool-Aid are you making?
Is it something you want to drink?
Why do you think it’ll work?

13. Who are your ideal customers?
Are there enough of them?
Is there an actual demand for it?
Are they willing to pay?
Can your target be reached effectively?
Who are your main competitors?
What are their features, pricing, models?

14. Getting realistic

15. Are you really
interested in this?

16. What resources
do you need?

17. Can you bootstrap
it yourself?

18. Are all systems go?