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FOL I O 3




S T U D I E S I N T R A N S FORMATIVE DESIGN




Brandwave.net     Wave your brand.
Tim Johnson is an award-winning              The designs shown herein were designed
designer, writer and brand strategist ...
STUDIES IN TRANSFORMATIVE DESIGN




Design can amuse, amaze and empower.         These examples show how design
It can cr...
STUDIES IN TRANSFORMATIVE DESIGN


S T E V E R S O N : T H E H U M A N T O UCH

Steverson is an independent staffing firm
...
STUDIES IN TRANSFORMATIVE DESIGN


The Steverson identity was launched with a        As Steverson celebrates more
single b...
STUDIES IN TRANSFORMATIVE DESIGN


T O UC H I N G L I V E S : T H E C O U N CIL ON ALCOHOL AND DRUGS HOUSTON

The Council ...
STUDIES IN TRANSFORMATIVE DESIGN




Tim Johnson designed the identity system,
three annual reports and an advertising
cam...
STUDIES IN TRANSFORMATIVE DESIGN


APTIA SYSTEMS:
F A S T T R A C K P R O D U C T L A U N CH

Aptia Systems is a software ...
STUDIES IN TRANSFORMATIVE DESIGN


A CLASSIC DESIGN:
DOMINION POST OAK

Whiteco Residential envisioned a classical
high-ri...
STUDIES IN TRANSFORMATIVE DESIGN


HERRERA PARTNERS:
M A X I M I Z I N G S H A R E H O L D E R V ALUE

Herrera Partners is...
STUDIES IN TRANSFORMATIVE DESIGN


SETTLED.
THE LOSS RECOVERY PEOPLE

When people’s lives are upended by flood,
hurricane,...
STUDIES IN TRANSFORMATIVE DESIGN


                                                                                       ...
Brandwave: A coactive brand lab       We provide:      web presence      www.brandwave.net
dedicated to creating value, mo...
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Studies In Transformative Design

Design
transforms what\'s possible to
help bring great visions into being.

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Studies In Transformative Design

  1. 1. FOL I O 3 S T U D I E S I N T R A N S FORMATIVE DESIGN Brandwave.net Wave your brand.
  2. 2. Tim Johnson is an award-winning The designs shown herein were designed designer, writer and brand strategist with exclusively by Tim Johnson, or with Tim over 25 years experience creating value Johnson in the lead design role. No parts for organizations of all types and sizes. of this publication may be reproduced He was a principal at Loucks & Johnson, without permission. and Manager of Brand Development at SessionsGroup. These two firms are among Brandwave.net Houston’s oldest and most recognized 281.529.5603 design agencies. He has owned Brandwave since 2003.
  3. 3. STUDIES IN TRANSFORMATIVE DESIGN Design can amuse, amaze and empower. These examples show how design It can create clarity out of confusion and transformed what was possible to lift quiet voices to speak new words. It help bring great visions into being. can help you seize the position you want and give you a sustainable competitive advantage that can’t be copied, co-opted or commoditized.
  4. 4. STUDIES IN TRANSFORMATIVE DESIGN S T E V E R S O N : T H E H U M A N T O UCH Steverson is an independent staffing firm based in Houston. It had differentiated itself by developing a high-touch approach to serving both the employee and the client company. Brand identity and marketing support focused on building brand awareness, emotional connection and deep, strong relationships. A coherent identity plan let Steverson present a consistent image, yet tailor its visual and narrative messages to address each of three market niches: administrative/clerical, accounting and information technology. CLIENT: Steverson DESCRIPTION: Staffing Firm DESIGNER, WRITER: Timothy Johnson AGENCY: Loucks & Johnson
  5. 5. STUDIES IN TRANSFORMATIVE DESIGN The Steverson identity was launched with a As Steverson celebrates more single billboard that had nothing more than the logo at first, then added the name and web than 30 years in business, it also address. It only ran for 6 months. People still celebrates continuous rapid growth say they “...see the billboards all over town!” throughout most of its history, due in part to the energy, clarity and cohesiveness created by its effective design program.
  6. 6. STUDIES IN TRANSFORMATIVE DESIGN T O UC H I N G L I V E S : T H E C O U N CIL ON ALCOHOL AND DRUGS HOUSTON The Council is one of Houston’s most effective non-profits, helping thousands of people every year, through multiple programs aimed at a variety of audiences. The identity program Tim Johnson designed helps the organization express the energy, diversity and success with which they approach their mission. CLIENT: The Council on Alcohol and Drugs Houston DESCRIPTION: Non-Profit Organization DESIGNER: Timothy Johnson AGENCY: Loucks & Johnson
  7. 7. STUDIES IN TRANSFORMATIVE DESIGN Tim Johnson designed the identity system, three annual reports and an advertising campaign. The identity program informed The Council’s web design as well (Cregan Design).
  8. 8. STUDIES IN TRANSFORMATIVE DESIGN APTIA SYSTEMS: F A S T T R A C K P R O D U C T L A U N CH Aptia Systems is a software company that develops specialized applications. They contacted us to help launch a new application to the medical research lab market - the catch was they had about four weeks till a major international trade show. Tim Johnson wrote and designed a product brochure, designed and produced a trade show booth, sourced and created promotional giveaways, and managed to make the deadline with ease. CLIENT: Aptia Systems DESCRIPTION: Software Developer DESIGNER, WRITER: Timothy Johnson AGENCY: SessionsGroup “Tim did an excellent job helping us market a new product. We had a short time frame to develop a product brochure and trade show exhibit for a medical research conference. Everything he did was first class and right on time. We are very pleased with the results.” Royce Heslep President Aptia Systems, Inc.
  9. 9. STUDIES IN TRANSFORMATIVE DESIGN A CLASSIC DESIGN: DOMINION POST OAK Whiteco Residential envisioned a classical high-rise in the heart of Houston’s Uptown/ Galleria area. They engaged Ricardo Bofill, a world-renowned architect from Barcelona. In interviews with Bofill, we identified certain design criteria he uses to achieve aesthetic balance, and we built our identity and pre- development marketing on those principles. CLIENT: Whiteco Residential DESCRIPTION: Real Estate Development DESIGNER, WRITER: Timothy Johnson AGENCY: Loucks & Johnson Within a few days of the 9/11 attacks, every prospective buyer had backed out, and the project was placed on hold. Eventually it was resumed with a different thrust; it retains the name, but was completed by a different architect.
  10. 10. STUDIES IN TRANSFORMATIVE DESIGN HERRERA PARTNERS: M A X I M I Z I N G S H A R E H O L D E R V ALUE Herrera Partners is an investment banking firm that provides transaction support and financial advisory services. Brandwave designed a bold new identity to strengthen the firm’s position, and a compelling web site. CLIENT: Herrera Partners DESCRIPTION: Investment Banking DESIGNER, WRITER: Timothy Johnson AGENCY: Brandwave
  11. 11. STUDIES IN TRANSFORMATIVE DESIGN SETTLED. THE LOSS RECOVERY PEOPLE When people’s lives are upended by flood, hurricane, fire or other disaster, they often find themselves getting the short end of the stick when they try to settle with their insurer. Settled™ is a public adjusting firm that works on behalf of the insured to properly document and settle their claim to the maximum of their policy limits. To differentiate the company, we chose a simple, bold illustration of what the firm does, couched in the way their prospects relate to disaster: emotionally. CLIENT: Settled™ DESCRIPTION: Public Insurance Adjusters DESIGNER, WRITER: Timothy Johnson AGENCY: Brandwave
  12. 12. STUDIES IN TRANSFORMATIVE DESIGN Executions included naming consultation, identity design, web site, two brochures and trade dress. Disaster The aftermathcan strike ce. is a lonely pla at any time. And if it does, you may find yourself all alone, picking through the intric ate details of a massive insuranc e claim, even as you pick through You’ll want your property and belongings. some company. Most people don’t have the resources, the ex pertise, and frankly, the clarity of mind to manage the comp lexities of a major property cla im, especially when it’s their ow n. We do. A three alarm bla ze in an office bu restaurant, apartme ilding, church, nt complex or wa questionable explo rehouse. A sion in an industria hurricane that wipe l facility. A major s out a whole tow sophisticated adjus n. Even the most ter doesn’t handle on a routine basis claims like these . We do.
  13. 13. Brandwave: A coactive brand lab We provide: web presence www.brandwave.net dedicated to creating value, moving brand strategy social media 281.529.5603 markets and bringing ideas to life. design, promotions marketing press relations advertising research

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  • PalakAriwala

    Sep. 8, 2014

Design transforms what\'s possible to help bring great visions into being.

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