5. What is a Master Plan?
• A long-term plan for how the
to grow and develop in the future
• Comprehensive in nature and
outlines additional steps that must
part of a framework for development
6. • Inventories what exists today and
outlines a community’s vision for
the future
• Describes concrete action steps
to achieve the vision
7. Why plan?
• Provides the opportunity for
community input
• Prepares the City, residents, and
businesses for the future
• Shapes future development to match
your priorities
• Gives a competitive advantage when
applying for grants and funding
10. Policies and actions to achieve the community’s desired future
Current
Conditions and
Community
Vision
Policy
Development
Implementation
Plan
Draft Master Plan
Public
Meeting 1
Public
Meeting 2
Public
Meeting 3
11. Strategies, priorities, and partners for undertaking actions
Current
Conditions and
Community
Vision
Policy
Development
Implementation
Plan
Draft Master Plan
Public
Meeting 1
Public
Meeting 2
Public
Meeting 3
12. Combined and completed Master Plan document
Current
Conditions and
Community
Vision
Policy
Development
Implementation
Plan
Draft Master Plan
Public
Meeting 1
Public
Meeting 2
Public
Meeting 3
13. Public Involvement
• Six Project Team Meetings
• Six Steering Committee Meetings
• Special meetings
– Business district representatives
– Case Western Reserve University
– Cleveland State University
– Economic Development Task Force
– Infrastructure consultants
14.
15. Public Involvement
• Three Public Meetings
• Three follow-up online surveys
• Approximately 230 attendees at
meetings
• 786 completed online surveys
16. Public Meeting 1
• 1,510 comments
Public Meeting 2
• 1,363 comments
• 4,687 votes on actions
Public Meeting 3
• 388 comments
• 10,006 votes on actions
38. Vision: Cleveland Heights will have an appropriate
number of strong, safe and walkable neighborhood
districts that serve the needs of local residents and
attract visitors from throughout the region to
and entertainment
Goal: Fill vacant, unbuilt, and underutilized parcels
with new development
Action: Develop and update lists of vacant spaces
and potential businesses to fill them
44. Vibrant Neighborhoods: Planning Context
1.2%
2.1%
2.5%
3.9%
6.0%
16.3%
12.1%
55.9%
4.4%
5.5%
5.5%
9.8%
13.3%
20.7%
10.3%
30.5%
2000 or later
1990 to 1999
1980 to 1989
1970 to 1979
1960 to 1969
1950 to 1959
1940 to 1949
1939 or earlier
Cuyahoga County Cleveland Heights
Year Structure Built, 2013
48. Vibrant Neighborhoods: Goals
Continue to promote the City’s neighborhoods to potential
residents
Stabilize the housing market and spur private investment
49. Vibrant Neighborhoods: Actions
Action: Develop Community Reinvestment
Areas to incentivize housing investments
Action: Work with University Circle
institutions to investigate a secondary
housing incentive for living in Cleveland
Heights
Action: Layer grants, incentives, investments,
code enforcement initiatives, and
infrastructure improvements within targeted
areas as part of a better block program
50. Vibrant Neighborhoods: Actions
Columbus’ Neighborhood Pride Program
• Park clean-ups
• Litter collection
• Health screenings
• Hydrant painting
• Streetlight replacement
• Pothole repair
• Code enforcement review
• Housing counseling
• Home repair resource
matching
• Neighborhood safety
education
• Beautiful home awards
53. Adequately repair and maintain the City’s network of attractive streets
Ensure parking accessibility, availability, technology, and management are conducive
to shopping, living, or opening a business
Complete Transportation: Goals
Develop a bicycle network that incorporates recommendations of previous plans
55. Action: Add mobile payment options to the
City’s existing parking meters
Action: Construct a high-quality “Innovation
Connector Trail” between University Circle and
the City’s business districts and neighborhoods
Complete Transportation: Actions
59. Use green infrastructure in public projects and promote it in private investments
Environmentally Sustainable: Goals
Link incentive programs to green development and building techniques, such as LEED
certification
60. Action: Develop a tiered Community
Reinvestment Area that links increased
incentives to green building design
Action: Expand the tree canopy as a way to
capture stormwater
Action: Invest in green infrastructure in
oversized intersections and in medians
Environmentally Sustainable: Actions
64. Business Friendly: Planning Context
-15.0%
-10.0%
-5.0%
0.0%
5.0%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Cleveland Heights Cuyahoga County
Total Employment Compared to 2002
65. Business Friendly: Planning Context
Bachelor’s Degree or Higher High School Graduate or Less
Cuyahoga CountyCleveland Heights
58.9%77.4%
Educational Attainment, 2013
66. Partner with institutions and capitalize on proximity to capture
University Circle spin-off development
Invest in infrastructure that supports businesses
Continue to aggressively market the City as an ideal location for
business and investment
Business Friendly: Goals
67. Action: Plan for, market, and develop the
Mayfield Road corridor as the City’s
Technology and Innovation Office Corridor
Business Friendly: Actions
75. Action: Attract targeted industries to the
corridor
Action: Promote the City as a working lab for
students
Action: Invest in broadband
Action: Consider a business incubator
Action: Develop a job creation tax incentive
program
Business Friendly: Actions
79. Redevelop Severance Town Center as a mixed-use and walkable
area consistent with the character of Cleveland Heights
Fill vacant, unbuilt, and underutilized parcels with new
development
Create memorable experiences by developing a strong sense of
place
Strong Business Districts: Goals
80. Action: Conduct a walkability survey of all
business districts to identify potential
improvements
Action: Refine redevelopment concepts and
gather public input on Severance Town
Center
Action: Focus initial commercial
redevelopment efforts in target areas
identified in the Core Strategy
Strong Business Districts: Actions
85. Develop an integrated plan to coordinate multiple and
simultaneous infrastructure investments in order to lower
construction and maintenance costs
Capitalize on infrastructure investments to spur growth
Infrastructure: Goals
86. Action: Complete the Sewer System
Evaluation Study and related investigations
to obtain detailed sewer system condition
baseline
Action: Link major investments in
infrastructure with incentive programs to
improve structures
Action: Develop a web page and notification
system to alert neighbors and businesses of
upcoming infrastructure projects
Infrastructure: Actions
90. Use events to activate neighborhoods and business districts
Construct, promote, and program vibrant public spaces that act
as attractors and points of community pride
Arts and Culture: Goals
91. Action: Conduct a citywide review to
document and map existing cultural assets
and potential locations for public art
installations
Action: Diversify Cain Park entertainment
options to appeal to varied groups
Action: Use vacant spaces temporarily to
showcase the market and its potential
Action: Activate existing public plazas
Arts and Culture: Actions
94. Diverse and Open: Planning Context
50.4%
42.1%
3.9%
3.5%
64.3%
29.7%
2.7% 3.3%
Population by Race, 2013
Cleveland Heights Cuyahoga County
95. Promote and maintain the City’s longstanding tradition of
diversity and actively foster an environment of inclusiveness
Ensure accessible units and opportunities for independent living
through incentives and education in designing universally
accessible homes
Diverse and Open: Goals
96. Action: Develop an ongoing program to train
government employees on the City’s diverse
population
Action: Research, develop, and adopt a
universal design guidebook
Action: Identify existing accessible homes
and buildings, and advertise the list
Diverse and Open: Actions
99. Partner with the School District to promote a quality school
system through initiatives to attract and retain families with
children
Continue to develop, encourage, and support a mutually
proactive relationship between elected and appointed officials
and residents
Enhance safety in the City’s neighborhoods and business
districts
Safe and Engaged: Goals
100. Action: Undertake a coordinated, year-long
marketing campaign for City schools
Action: Form a Community Development
Corporation in collaboration with the Special
Improvement Districts
Action: Seek grant funding for expanded
police foot or bicycle patrols
Safe and Engaged: Actions
103. Ensure all residents have access to a variety of parks, recreation
facilities, open spaces, and programs
Continue to promote policies that limit exposure to
environmental hazards
Healthy Community: Goals
104. Action: Partner with Case Western Reserve
University to allow residents access to any
future University recreation areas
Action: Continue to promote a robust code
enforcement and rental housing inspection
program to maintain healthy housing
Action: Identify areas for community gardens
and work with advocacy groups to allow the
reuse of vacant properties for community
gardens
Healthy Community: Actions
117. Using the Master Plan
• Adopt it: to make it an official policy
• Use it: as a tool and reference when
considering actions
• Update it: over time and when
circumstances change