La cultura en los negocios o Business culture: open up to the world fue una conferencia impartida en el Día de la Persona emprendedora de Alicante el 8 de noviembre de 2012

1. Parte 1. Covadonga Ordóñez del CSIUA
La cultura en los negocios:
ábrete al mundo
Business culture: open up
to the world

2. What we want?

3. Sometimes we feel like this…

4. Intercultural competence
• Deardoff (2009) outcome of intercultural
competence is defined as:
Effective and appropriate behaviour and
communication in intercultural situations (as
assessed by the other involved in the
interaction).

6. Intercultural competence

7. Intercultural skills in business.
• Personal space
• Greetings
• Gift-giving
• Protocol
• Conversational do’s and don’ts

9. At the end?
• Kiss
• Bow
• Or shake hands?
When in Rome, do as the Romans do

10. Thank you!
Covadonga@csidiomas.ua.es