Sun Tzu’s The Art of War was written in the 2nd century BC. He was a high-ranking general in the Chinese military and wrote one of the most influential strategic and tactical military books in history. Its influence can be felt in both the East and the West today – not just in the military sciences, either, but in law, government and business. This deck represents a few of the most important executive marketing lessons a professional can take away from The Art of War today.

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Introduction » Chad Pollitt

3. Lesson #1
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4. TRANSLATION
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Lesson #2

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TRANSLATION

7. “Pretend inferiority and
encourage his arrogance”
Lesson #3
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8. Ignore peer pressure when
competition markets with a
bullhorn – market with a
magnet instead
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Lesson #4

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Lesson #5

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Lesson #6

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“Earth gives birth to length.
Length gives birth to volume.
Volume gives birth to counting.
Counting gives birth to weighing.
Weighing gives birth to victory.”
Lesson #7

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The most effective marketing
measures and tracks tactics,
strategies, goals and ROI
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Lesson #8

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Lesson #9

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Lesson #10

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