Promise Of Web 2.0 Inside The Firewall Fed Press Dec 9

1. <ul><li>December 9, 2009 </li></ul><ul><li>Carmine Porco, </li></ul><ul><li>Prescient Digital Media </li></ul>The Promise of Web 2.0 Inside the Firewall Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

2. Who is this guy? <ul><li>Work with clients to plan, deliver & measure successful intranet and Internet sites </li></ul><ul><li>Experience with a number of organizations </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

4. Intranet 2.0 Promise <ul><li>Potential to deliver tremendous value </li></ul><ul><ul><li>Improve knowledge worker productivity </li></ul></ul><ul><ul><li>Decrease redundant effort </li></ul></ul><ul><ul><li>Disseminate best practices </li></ul></ul><ul><ul><li>Accelerate time to productivity </li></ul></ul><ul><li>Frequently low investment/high return </li></ul>

5. Finding information <ul><li>30% of information workers’ time is spent finding information </li></ul><ul><li>At a cost of $18K each year per employee in lost productivity </li></ul><ul><li>Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations)‏ </li></ul><ul><li>Source: Center for Media Research </li></ul>© 2009 Prescient Digital Media

6. Untapped Expertise <ul><li>67% believe there are colleagues who can help them do their job better </li></ul><ul><li>39% say they have difficulty locating the right people </li></ul><ul><li>Only 25% frequently go outside their department to seek or share knowledge </li></ul><ul><li>38% don’t get asked for their help & information </li></ul><ul><li>Source: Harris Interactive and Tact Knowledge Systems </li></ul>© 2009 Prescient Digital Media

7. Intranet 2.0 Promise <ul><li>52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group) ‏ </li></ul><ul><li>Companies using Web 2.0 tools achieved 18% increase in engagement (1% of those that didn’t) (Aberdeen Group) ‏ </li></ul><ul><li>Sabre has already attributed $500k in savings to their employee social networking tool (Sabre) ‏ </li></ul><ul><li>Cisco attributes $millions in savings to their wikis (Cisco) ‏ </li></ul><ul><li>Employees with the most extensive digital networks are 7% more productive than their colleagues (MIT) ‏ </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

8. Employee Recruitment/Retention <ul><li>39 per cent of 18 to 24 year-olds would consider leaving if they were not allowed to access applications like Facebook and YouTube. </li></ul><ul><li>A further 21 per cent indicated that they would feel ‘annoyed’ by such a ban. </li></ul><ul><li>The problem is less acute with 25 to 65 year-olds, of whom just 16 per cent would consider leaving and 13 per cent would be annoyed </li></ul><ul><ul><li>Source: Telindus </li></ul></ul>© 2009 Prescient Digital Media © 2009 Prescient Digital Media

10. Intranet or Frankenstein’s Monster? <ul><li>Its parts are bolted together from various sources, some of which aren’t quite official </li></ul><ul><li>Some of its parts are missing and some expired a long time ago </li></ul><ul><li>It lacks a brain and has taken on a life of its own </li></ul><ul><li>Your audience runs screaming when told to interact with it </li></ul><ul><li>It frightens its creator </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

11. Intranet 2.0 Risk <ul><li>Employees move without you </li></ul><ul><ul><li>A Gartner survey, reported in CIO, found that half of the respondents reported that more than 60% of their IT users were employing consumer-grade software, whether approved or not </li></ul></ul>© 2009 Prescient Digital Media

12. The definition of insanity <ul><li>Why do many intranets fail? </li></ul><ul><li>The same technology that made Internet revolutionary would save internal communications </li></ul><ul><ul><li>Too easy: rapid proliferation of content with no consistent guidelines, design templates, structured database </li></ul></ul><ul><ul><li>Took back seat to web site: cost centre, weak executive sponsorship </li></ul></ul><ul><ul><li>Extremely political: stake out space in cyber space and defend to the death </li></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

15. Low satisfaction Poor

18. Intranet 1.0 -> Intranet 2.0 <ul><li>Corporate news -> Submit news </li></ul><ul><li>Executives speech -> Executive blog </li></ul><ul><li>Taxonomy -> Folksonomy </li></ul><ul><li>Quick poll -> Discussion forums </li></ul><ul><li>Annual broadcast -> Regular podcast </li></ul><ul><li>CMS -> Wikis </li></ul><ul><li>Directories (A-Z) -> Tagging </li></ul><ul><li>Sticky content -> RSS </li></ul>© 2009 Prescient Digital Media

19. Web 2.0 (thanks to Shel Holtz)‏ <ul><li>Conversation-enabled publishing platforms </li></ul><ul><ul><li>Blogs, podcasts, Technorati </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySpace </li></ul></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>Delic.io.us, Digg, StumbleUpon </li></ul></ul><ul><li>Democratized content networks </li></ul><ul><ul><li>Wikipedia, Yahoo! Groups, MyStarbucksIdea </li></ul></ul><ul><li>Presence networks (micro-blogging)‏ </li></ul><ul><ul><li>Twitter, YouAre </li></ul></ul><ul><li>Content sharing sites </li></ul><ul><ul><li>YouTube, Flickr, ePinions.com </li></ul></ul><ul><li>Virtual networking platforms </li></ul><ul><ul><li>Second Life, There.com </li></ul></ul>© 2009 Prescient Digital Media

22. Social Networking : P & G <ul><li>P&G PeopleConnect </li></ul><ul><li>Knowledge worker productivity </li></ul><ul><ul><li>Users were already networking </li></ul></ul><ul><ul><li>Professional Profiles </li></ul></ul><ul><ul><li>Social graphs </li></ul></ul><ul><ul><li>Activity streams </li></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

23. SabreTown: Designed for Adoption <ul><li>Landing page includes: </li></ul><ul><ul><li>Network activity stream (right side) </li></ul></ul><ul><ul><ul><li>Shows who’s doing what </li></ul></ul></ul><ul><ul><li>A personalized widget (middle left) </li></ul></ul><ul><ul><ul><li>Each member can import whatever content they want </li></ul></ul></ul><ul><ul><li>Questions relevant to each user (center) </li></ul></ul><ul><ul><li>Tag clouds showing “most discussed” subjects (bottom left) </li></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

24. SabreTown: Designed for Adoption <ul><li>Profile includes: </li></ul><ul><ul><li>Personal photos </li></ul></ul><ul><ul><li>Contact Information </li></ul></ul><ul><ul><li>Karma stats </li></ul></ul><ul><ul><ul><li>Earn karma by doing good in the community </li></ul></ul></ul><ul><ul><ul><li>Karma gives you extra privileges, like extra spots for photos </li></ul></ul></ul><ul><ul><li>Sticky notes </li></ul></ul><ul><ul><ul><li>Give a colleague a shout-out </li></ul></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

26. <ul><li>Rapid adoption </li></ul><ul><ul><li>65% of employees join in first three months </li></ul></ul><ul><ul><li>More than 90% participation rate after 1 yr </li></ul></ul><ul><li>Frequent use </li></ul><ul><ul><li>60% of questions answered within 1 hr of posting </li></ul></ul><ul><ul><li>Each question posted receives an avg of 9 answers </li></ul></ul><ul><li>Faster speed-to-market </li></ul><ul><ul><li>People find information faster </li></ul></ul><ul><ul><li>New-hires ramp up faster </li></ul></ul><ul><li>Growing cost savings </li></ul><ul><ul><li>US$500,000 hard cost savings in yr 1 </li></ul></ul>Social Networking Results © 2009 Prescient Digital Media

29. Best Buy: BlueShirtNation (BSN)‏ <ul><li>Encouraged employees to participate in a video contest that promoted their 401k plans </li></ul><ul><li>BSN helped increase the number of employees signing up for 401(k) accounts by 30% </li></ul><ul><li>Also increased employee retention </li></ul><ul><li>Reports 1/10 th increase in employee engagement will increase single store sales $100k </li></ul>© 2009 Prescient Digital Media

31. Encyclopedia of the United States Department of State <ul><ul><li>Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City </li></ul></ul>© 2009 Prescient Digital Media

32. Kicked in the Tweets <ul><ul><li>Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City </li></ul></ul>© 2009 Prescient Digital Media <ul><li>Department of Foreign Affairs </li></ul><ul><li>“ Rule No 1: Don’t post anything… you wouldn’t want to red on the front page of your newspaper </li></ul><ul><li>“ Terrible leader” </li></ul><ul><li>“ Rednecks” </li></ul>

33. Planning for intranet 2.0 success <ul><li>An intranet is a process, not an event </li></ul><ul><ul><li>Confirm the need and value </li></ul></ul><ul><ul><ul><li>Know how to measure within your business </li></ul></ul></ul><ul><ul><li>It’s NOT “Shoot, ready, aim” </li></ul></ul><ul><ul><ul><li>Start with a metrics-driven plan </li></ul></ul></ul><ul><ul><ul><li>Support with strategy and governance </li></ul></ul></ul><ul><ul><li>Ongoing maintenance </li></ul></ul><ul><ul><ul><li>You can’t miss what you can’t measure </li></ul></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

34. It’s About People <ul><li>Find the right person to get the information you need </li></ul><ul><li>Do all the people need the same knowledge? </li></ul><ul><li>Who’s leading the people? </li></ul><ul><li>What does the company want their people to know? </li></ul><ul><li>What technology will your people use? </li></ul><ul><li>Technology doesn’t make the crowd wise </li></ul><ul><li>Who’s responsible? </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

35. 9 Recommendations <ul><li>Leadership – Senior management must set the tone </li></ul><ul><li>Plan - Planning is an essential requisite for success </li></ul><ul><li>Benchmark - Understand the ingredients of a good blog, wiki </li></ul><ul><li>Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes </li></ul><ul><li>Governance – every tool needs an owner and a policy </li></ul>

36. 9 Recommendations <ul><li>Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs </li></ul><ul><li>Refresh – keep your content and tools relevant and fresh </li></ul><ul><li>Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike </li></ul><ul><li>Measure - Document the link between social media & the business & develop & track KPIs </li></ul>

37. Your homework <ul><li>Are you an employer of choice? </li></ul><ul><li>Many organizations have or are planning to adopt 2.0 tools – are you behind the competition? </li></ul>

38. www.PrescientDigital.com www.PrescientDigital.com

39. Carmine Porco G.M. & V.P. Client Delivery Prescient Digital Media © 2009 Prescient Digital Media cporco@prescientdigital.com www.PrescientDigital.com www.Twitter.com/carmineporco www.Twitter.com/intranet2 www.Facebook.com Search & join: Intranet Global Forum

45. If all you have is a hammer… <ul><li>MOSS: collaboration focused portal server which Microsoft says can be used in many scenarios: </li></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

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