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SmartEcoMap™ - IBM Watson for tourism

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SmartEcoMap™ is the cutting-edge Smart Virtual Assistant for tourist destinations powered by the cognitive technology of IBM Watson.

SmartEcoMap™ is the link that allows the tourist connect to truly their destination and its attractions. Eco is the virtual assistant that can talk the tourists and understand their preferences and tastes.

Visit http://smartecomap.com/en for more information.

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SmartEcoMap™ - IBM Watson for tourism

  1. 1. The cutting-edge Smart Virtual Assistant for tourist destinations powered by the cognitive technology of IBM Watson. © Cpz Hispania 2017
  2. 2. The state of tourism today What is the first thing a person does when traveling to a new destination? Nowadays, traveler's search what to do and which places to visit. Perhaps they a friend who lives on their destination, but this isn't always possible. Let's imagine now a tourist asking herself "what places can I visit in Madrid?” the tourist will find thousands upon thousands of search results on the internet, many brochures, guide books, and so on. It takes a lot of time and effort just to sort through all that information, which can quickly become overwhelming and frustrating. Most of the time, this causes the tourist to miss many of the best experiences the destination had to offer, solely because it just wasn't clear, it wasn't easy to find, or it was buried under too much noise. Main pain points • Overwhelming amount of information sources. • Fragmentation and low quality. • Lack of personalized information. • Finding new experiences is difficult. Cognitive technologies for the tourism industry © Cpz Hispania 2017 2
  3. 3. Connecting the 21st century tourists to their destination • Smart virtual travel assistant. • Natural language processing technology. • Personalized recommendations for each traveler. SmartEcoMap™ is the link that allows the tourist connect to truly their destination and its attractions. Eco is the virtual assistant that can talk the tourists and understand their preferences and tastes. The virtual assistant can answer questions like: What do you recommend today? Where can I eat paella? How can I get to Puerta del Sol? How much are the tickets to The Lion King show? And many more questions in English, Spanish and more languages… Cognitive technologies for the tourism industry © Cpz Hispania 2017 3
  4. 4. “The 21st century tourists wants to connect to their destination and discover new experiences” Carlo Capozzella CEO Cpz Hispania Image Copyright Moyan Brenn Cognitive technologies for the tourism industry © Cpz Hispania 2017 4
  5. 5. SmartEcoMap™ feature-tour SmartEcoMap™ utilizes cutting-edge cognitive technology that allow the destination to offer the traveler an unforgettable travel experience. Next, we present an overview of the capabilities and features of our traveler-first approach to improving travel as we know it. Cognitive technologies for the tourism industry © Cpz Hispania 2017 5
  6. 6. Features Smart travel assistant The tourist interacts with Eco, the intelligent virtual assistant and what we believe is the biggest selling point for the user. It was developed using IBM Watson cognitive technology, which lets Eco talk to the tourist naturally, answer questions asked naturally and also recommend aspects about the destination according to each user. The chief advantage is the ease with which the traveler can quickly get answers and recommendations, since Eco can personalize every answer and suggested places based on what the user wants and where they are. On the right, we show how two users get different responses to the same question. Cognitive technologies for the tourism industry © Cpz Hispania 2017 6
  7. 7. Smart virtual assistant Blog and events Features Cognitive technologies for the tourism industry © Cpz Hispania 2017 7
  8. 8. Features ActivitiesPlaces Interactive map Cognitive technologies for the tourism industry © Cpz Hispania 2017 8
  9. 9. Routes Daily routes created by local experts! The perfect way to start any trip! Geo-Alerts Notification system triggered by location to notify location- sensitive info to the user. Features Cognitive technologies for the tourism industry © Cpz Hispania 2017 9
  10. 10. The cognitive technology behind SmartEcoMap™ SmartEcoMap™ was created from the ground-up to become a solution that adapts to any tourist destination, a big factor behind this approach was how the cognitive technology of IBM Watson helped us accelerate development, while allowing the virtual assistant to process huge amounts of information. Cognitive computing and "thinking" systems are now the present of the tourist destinations and other industries, and SmartEcoMap™ is set to become the leading technology for smart destinations in the near future. Cognitive technologies for the tourism industry © Cpz Hispania 2017 10
  11. 11. First Destination: Lanzarote Eco is already deployed in Lanzarote, giving tips and recommendations to those who visit the Canary Islands Lanzarote is the first tourist destination to enjoy SmartEcoMap™ in the SmartEcoTab form-factor, a tablet which has recently guided its tourists with a wide range of recommendations and information about this unique island, its places and activities. In Lanzarote, the SmartEcoTab solution was set in place in order to remove any technical limitations away from the experience and allow users to enjoy a fully integrated device. Eco learns more about the destination each day, allowing the assistant to answer a broader range of questions with ever more detailed information like schedules, prices, fun facts and more. An example of a current area that will be improved is how Eco would pick a beach for the user. Eco will take into consideration weather factors like wind-speed and direction and recommend the best spot. Cognitive technologies for the tourism industry © Cpz Hispania 2017 11
  12. 12. SmartEcoMap™ for business SmartEcoMap™ is a PaaS & SaaS (Platform and Software as-a Service) designed for businesses that want to offer its clients a premium service. As a custom-built travel assistant, Eco can become a differentiating factor during the customer journey, as well as being a big selling point for marketing purposes. Cognitive technologies for the tourism industry © Cpz Hispania 2017 12
  13. 13. Use case Let's take for example a 4-star hotel. The property would offer the SmartEcoTab tablet as part of the welcome package or room amenities to a percentage of their guests as part of the hotel's customer loyalty program. SmartEcoMap™ will allow guests to discover their destination and plan their stay, improving their experience and satisfaction. We can work together with the hotel to include information about the hotel, its facilities, services and products. This aspect can be developed for each hotel or showcase the whole brand. SmartEcoMap™ for Hotels Cognitive technologies for the tourism industry © Cpz Hispania 2017 13
  14. 14. Use case We can work together with market-leading car hire companies interested on increasing profitability. SmartEcoMap™ can become a key element to encourage rental of the high-end vehicle classes, offering the device as part of the loyalty package to its customers. The device can be offered as part of an upsell strategy for clients that rented the economy class vehicles. In both cases, the main objective is to increase customer satisfaction, increasing the percentage of loyal customers over time. SmartEcoMap™ for Car Rental Cognitive technologies for the tourism industry © Cpz Hispania 2017 14
  15. 15. Integrations • Virtual customization. • Business information and custom answers. • Integration with existing business Apps. • Custom knowledge base for the virtual assistant. Customization An important part of creating a fully premium experience is incorporating the brand's own information inside along the destination-specific contents already in SmartEcoMap™. The flexibility of the device allows us to integrate branded content and business information about the company, not only in text form, but also as part of all the questions the smart virtual assistant can answer. Today, many hotels and business in the tourism industry already offer their own App, in this case, SmartEcoMap™ can co-exist with existing solutions in order to offer a comprehensive experience. A simple example would be to offer the hotel's own reservation App on the device. Cognitive technologies for the tourism industry © Cpz Hispania 2017 15
  16. 16. Main advantages The SmartEcoMap™ hardware solution encourages destination-discovery thanks to these advantages. Connectivity Guaranteed No roaming costs for the traveler and always connected thanks to the 3G data connection, ensuring that the tourist can enjoy at all times of the trip. Greater Satisfaction SmartEcoMap™ was created under the Traveler-First philosophy, which has allowed to design all its functionalities to meet the expectations and wishes of the modern tourist. Turnkey Solution SmartEcoMap™ is a “turnkey solution”. Designed to be totally autonomous, giving the tourist a functional device from the first moment. Cognitive technologies for the tourism industry © Cpz Hispania 2017 16
  17. 17. Companies that support this project Cognitive technologies for the tourism industry © Cpz Hispania 2017 17
  18. 18. Carlo Capozzella CEO & Marketing Manager Cristian Capozzella Chief Programmer Miguel Gomez Senior Software Engineer Virginia Rahn Z. Content Strategist Wilhelm Rahn Graphic Designer Cpz Hispania is a technology-oriented marketing agency from the Canary Islands (Spain). SmartEcoMap™ is the latest and most impactful project of their tourism projects. Cognitive technologies for the tourism industry © Cpz Hispania 2017 18
  19. 19. Contact us SmartEcoMap Cpz Hispania Phone: (+34) 657 38 77 33 Email: info@cpzhispania.com Web: www.cpzhispania.com Address: Carretera Arrecife a Tinajo 48. 35500, Arrecife, Las Palmas. Email: sales@smartecomap.com Web: www.smartecomap.com

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