Domino's Pizza has traditionally focused on convenience with its "30 minutes or less" guarantee. However, it recently updated its pizza recipe to focus more on flavor. Solution 1 is for Domino's to gain customers by appealing to both convenience and flavor lovers. Solution 2 is for Domino's to keep the 30 minute guarantee while introducing the new recipe, allowing them to be known for both great service and pizza. While difficult, this could result in large initial profits and long term revenue if executed correctly.

1. Domino’s Pizza Case Study By: Craig Carbonneau