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Marketing Meeting EMEA, Zurich Social Networking for Marketing - Best Practices   Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide  Open Text Craig Hepburn Director Social Media Strategy, EMEA
What is Social Media… ,[object Object]
[object Object]
 
Marketing Mix
5 Steps to being Social Media enabled… ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
LinkedIn Groups and Networks
Marketing Material Should be…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide
The Power of Retweets
Measure the impact of marketing through Twitter by using http://cli.gs
 
Tweetdeck as a marketing dashboard
 
Open Text on Facebook
Separate Work from Social “life”
Sharing on Slideshare
Share links to existing videos in marketing material
Internal Marketing Collaboration ,[object Object]
7 Step Social Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object]
 
Social Media Touch Points ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide

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Social Media Marketing Zurich 19 11 09

Editor's Notes

  1. Dean: “ travel, as well as bricks and mortar” Otherwise it reads as a list of 3 things Page