Brief 20 minute timed discussion on Web Standards and what\'s in it for me. 5 key takeaways from a designer\'s perspective discussed and expanded upon.

1. WEB STANDARDS:
WHAT’S IN IT FOR ME?
A Designer’s (Very Brief) Perspective* by: Craig Minch
Beanie & Cover Art Idea borrowed from New Riders’ Designing with Web Standards by
Jeffrey Zeldman http://www.zeldman.com/2009/10/25/toque-o-the-morning

2. PERSONAL DISCLAIMER
•1999–2000
coding others’ designs
•2001–2004
designing & coding
•2005–present
designing, directing

3. WHAT’S IN IT FOR ME?
1. Typographic Control
2. Accessibility
3. Compatibility
4. Focus on the Content
5. Change

4. TYPOGRAPHIC CONTROL
flickr image from williac
Wrangle the Herd:
Headlines, Subheads, Bylines, Taglines, Paragraphs, Body Copy, Captions, Lists, Menus, Data Tables,
Buttons, Links, Call-to-actions, Call-outs, Disclaimers, Navigation, Highlights, Features all strewn
about over hundreds if not thousands of pages. CSS helps you keep it all in check.

5. ACCESSIBILITY
IIT McCormick Tribune Campus – flickr image from simonk
Implementing access enhancements can deepen your understanding of “design.”
-Jeffrey Zeldman

6. COMPATIBILITY
Ferrari, Formula One – flickr image from RollingHillsStudio
Collaborate and learn from others who share common goals.

7. FOCUS ON THE CONTENT
flickr image from roboppy
Nobody wants to polish a turd.

8. CHANGE
TYPEKIT, IPAD, MOBILE DEVICES, HTML5, CSS3…
Advancements in technology bring new challenges + opportunities. Are you ready?

9. THANK YOU.
CRAIG MINCH
VISUAL DESIGNER, MINCH DESIGN
440-930-7310
http://minchdesign.com
http://twitter.com/craigminch